Parallax scrolling is one of the latest buzzwords in web design, but what is it, exactly? In this article, you’ll learn about parallax, its pros and cons, and how you can maximize its potential for your web site.
Topics: Web Development
In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.
In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about change is it presents us with an opportunity to revamp ourselves, our wardrobes, and even our blog content.
Over time, our blog posts can become stale, outdated, and inaccurate, but a little TLC can bring them back to life.
You’ve heard the term, “spring cleaning,” and a good majority of you probably clean out your houses every year when spring comes around. Why stop when your home is clean? Look at your business’ marketing strategy and use these steps as a guide to help clean up your marketing strategy.
Over the past few years, Facebook ads have become an extremely powerful tool for digital marketers as the popularity of social media has grown. With more than 1 billion people using Facebook, advertising on the social network has become a great way to find new customers and build brand loyalty. This year, Facebook video ads are the latest tool to try out to grab users’ attention.
In my last blog post, I provided a checklist of important items to consider before designing a new website. Today, we will cover several questions to ask yourself during the design process and tips that can improve the appearance and functionality of the site.
Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips to instantly improve your writing. Listen up—you won’t want to miss this!
Calls to action are among the most important tools when it comes to inbound marketing. CTAs direct people to take specific actions on your website and promote your landing page offers to help gain leads. But if you want to take CTAs to the next level, smart CTAs allow you to customize the experience that visitors, leads, and customers have on your website.
Topics: Inbound Strategy
Designing a new website is an exciting process. It’s an opportunity to expand your online presence, build new relationships with customers, and potentially increase your business’ revenue. Each business has its own goals for its website design, but everyone wants the process to be organized, efficient, and purposeful. Below is a checklist of questions to ask before you start designing a new website to avoid unnecessary mistakes and start the project off right.
If you’re like me, The Office might be one of your favorite shows, and you’re well aware of the struggles the paper company often faces. I’m not talking about the daily bickering between Michael Scott and Jim Halpert; I’m talking about when Ryan Howard tells Michael and Dwight they need to have a website and a digital marketing strategy in the episodes, “Dunder Mifflin Infinity” and “Launch Party.” If you’re not a fan of The Office, you can probably still relate to toying with the idea of a new or improved website and implementing a digital marketing strategy.