Inbound Marketing Blog

What Is Parallax Scrolling?

Posted by Adam Gray on Apr 8, 2018 8:39:00 AM

Parallax scrolling is one of the latest buzzwords in web design, but what is it, exactly? In this article, you’ll learn about parallax, its pros and cons, and how you can maximize its potential for your web site.

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Topics: Web Development

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Media, Social Strategy, facebook

Bring Your Old Business Blog Posts Back to Life & Increase Traffic

Posted by Mikayla Wilson on Apr 2, 2018 10:00:00 AM

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about change is it presents us with an opportunity to revamp ourselves, our wardrobes, and even our blog content.

Over time, our blog posts can become stale, outdated, and inaccurate, but a little TLC can bring them back to life.

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Topics: SEO, Content Creation, Business Marketing, Inbound Strategy

5 Ways To Clean Up Your Marketing Strategy This Spring

Posted by Lindsey Wanninger on Mar 31, 2018 1:22:00 PM

You’ve heard the term, “spring cleaning,” and a good majority of you probably clean out your houses every year when spring comes around. Why stop when your home is clean? Look at your business’ marketing strategy and use these steps as a guide to help clean up your marketing strategy.

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How to Grab Attention and Keep It With Facebook Video Ads

Posted by Laura Stroup on Mar 27, 2018 3:55:00 PM

Over the past few years, Facebook ads have become an extremely powerful tool for digital marketers as the popularity of social media has grown. With more than 1 billion people using Facebook, advertising on the social network has become a great way to find new customers and build brand loyalty. This year, Facebook video ads are the latest tool to try out to grab users’ attention.

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Topics: Advertising

6 Questions to Ask Yourself During the Website Design Process

Posted by Elle Scott on Mar 23, 2018 3:19:00 PM

In my last blog post, I provided a checklist of important items to consider before designing a new website. Today, we will cover several questions to ask yourself during the design process and tips that can improve the appearance and functionality of the site.

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Improve Your Writing Instantly with These Tips

Posted by Sarah Eggers on Mar 19, 2018 4:01:00 PM

Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips to instantly improve your writing. Listen up—you won’t want to miss this!

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Topics: SEO, Content Creation, Writing

Using Smart CTAs to Boost Your Inbound Marketing Results

Posted by Laura Stroup on Mar 15, 2018 11:14:00 AM

Calls to action are among the most important tools when it comes to inbound marketing. CTAs direct people to take specific actions on your website and promote your landing page offers to help gain leads. But if you want to take CTAs to the next level, smart CTAs allow you to customize the experience that visitors, leads, and customers have on your website.

 

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Topics: Inbound Strategy

Checklist for Designing a New Website

Posted by Elle Scott on Mar 13, 2018 12:02:00 PM

Designing a new website is an exciting process. It’s an opportunity to expand your online presence, build new relationships with customers, and potentially increase your business’ revenue. Each business has its own goals for its website design, but everyone wants the process to be organized, efficient, and purposeful. Below is a checklist of questions to ask before you start designing a new website to avoid unnecessary mistakes and start the project off right.

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Marketing Advice from The Office

Posted by Lindsey Wanninger on Mar 9, 2018 3:21:00 PM

If you’re like me, The Office might be one of your favorite shows, and you’re well aware of the struggles the paper company often faces. I’m not talking about the daily bickering between Michael Scott and Jim Halpert; I’m talking about when Ryan Howard tells Michael and Dwight they need to have a website and a digital marketing strategy in the episodes, “Dunder Mifflin Infinity” and “Launch Party.” If you’re not a fan of The Office, you can probably still relate to toying with the idea of a new or improved website and implementing a digital marketing strategy.

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