Inbound Marketing Blog

Components You Should Incorporate in Your Search Ad Copy

Posted by Kelsi Cypser on Jul 17, 2018 2:24:17 PM

What Are Search Ads?

The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places in both organic and paid search results. You can tell the difference between organic search results and paid search results because paid Google Search Ads have a small, green “Ad” symbol. Paid search results generally show up above the organic search results, giving them a better shot at being clicked on.

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Topics: Advertising, AdWords, Google

What Makes a Good Logo

Posted by Natalee Ostrander on Jul 14, 2018 8:29:00 AM

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

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Topics: Graphic Design, branding, Logo

SVG v. PNG: Which to Use & Why

Posted by Alex Beach on Jul 10, 2018 3:10:19 PM

 

On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two formats are often confused and not utilized to their full potential. We’ll focus on the differences between them and some of the best practices for applying them to your next website project.

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Topics: Web Design

How to Choose and Use Your Website Color Scheme

Posted by Elle Scott on Jul 3, 2018 10:34:53 AM

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

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Topics: Graphic Design, website design

Blue Frog Marketing Teams Up With Superhero Window Washers

Posted by Kelsey Halverson on Jun 28, 2018 2:36:34 PM

Blue Frog Marketing teamed up with our client, Larry’s Window Service, for their third annual event with Blank Children’s Hospital in Des Moines. The event is more than just your typical window wash. Larry’s Windows takes their washing to another level with the help of a few friends. Their team dressed up as Batman, The Flash, Spiderman, and Captain America and soared around Blank Children’s Hospital to surprise the kids. The superhero’s greeted the kids, played a few games, and brought big smiles to the staff and family's faces. 

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Topics: Video Marketing

What Is the AdWords Quality Score & How Can I Improve It?

Posted by Kelsi Cypser on Jun 25, 2018 3:40:02 PM

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process that ranks the best ads to appear at the top of a Google search. The auction decides which ads will be displayed for a specific search, in which order those ads will appear on the page, and how much the advertiser will pay for that placement. Having a high quality score is one factor that will help your ad show in a top position.

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Topics: Advertising, AdWords

What to Look For in a CRM Tool

Posted by Kelsey Meyer on Jun 20, 2018 11:57:00 AM

CRM is customer relationship management software typically used for sales and business development that allows you to monitor and record your interactions withexisting and potential clients. There are many CRM offerings on the web, so here are a few items that you should look for when identifying the CRM that's right for you. 

  1. Contact Management
  2. Company Information Management 
  3. Deals Tracking and Management
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Topics: HubSpot

How to Create a Style Guide for Your Brand

Posted by Natalee Ostrander on Jun 19, 2018 12:23:00 PM

Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand. 

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Topics: branding

Assembling the Perfect Homepage

Posted by Blue Frog Team on Jun 18, 2018 10:19:00 AM

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.

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Topics: SEO, Content Creation

Best Practices for Creating Animated GIFs

Posted by Alex Beach on Jun 15, 2018 8:52:00 AM

The almighty GIF—we’ve all seen them. Short for graphics interchange format, the GIF is an image format that first emerged on the tech scene in June of 1987. GIFs work by compressing several frames into an image sequence that can be looped forever or for a set amount of time.Their popularity has fluctuated since then, but according to Google Trends, the search term “animated GIF” has been rising in popularity over the last five years.

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Topics: Video Marketing