Inbound Marketing Blog

Landing Page Design Best Practices

Posted by Elle Scott on Jan 29, 2018 12:00:00 PM

It’s great news for your business when a website visitor clicks on one of your calls to action (CTAs). This means they are intrigued by what you have to offer and can potentially become a new lead. In order to convert this visitor into a lead, you need a landing page that draws them in further and gives them confidence to exchange their contact information with you. While the process of sharing your material (like an ebook, downloadable PDF, or case study) in exchange for their information seems simple, there are several components that can make or break a landing page. Consider these best practices to optimize your landing pages and improve engagement with website visitors.

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Topics: Web Design

How to Use the Social Media Tool in HubSpot

Posted by Lindsey Wanninger on Jan 27, 2018 4:19:00 PM

Keeping track of your social media accounts has never been easier. The Social page in HubSpot allows you to publish, monitor, and analyze your social media posts for all your accounts in one place. For the majority of this article, we will be referencing HubSpot’s “Social” dropdown list.

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Topics: Social Strategy

Writing For Your Audience

Posted by Sarah Eggers on Jan 24, 2018 2:19:00 PM

Good content is one thing, but good content written for a specific audience takes your marketing to another level. Identifying who you’re trying to reach prior to putting pen to paper will help you to create successful content.

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Topics: SEO, Content Creation

Keyword-Driven SEO Is Dying. Here’s What Marketers Should Do.

Posted by Kelsey Meyer on Jan 22, 2018 9:54:00 AM

For years, SEO conversations have revolved around the use of keywords, but today we are beginning to see the decline of the keyword craze and the growth of consumer-influenced content.Google’s focus is narrowing in on user experience. This means the search engine is now more concerned with how users interact with the search tool and what they do after the search than how closely the words in their search queries match the words used on website pages.

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Topics: SEO

How Video Marketing Applies to The Buyers Journey

Posted by Kelsey Halverson on Jan 16, 2018 1:42:00 PM

If you’ve been keeping up with digital marketing trends this year, you already know that video marketing is a hot topic. You see video everywhere—on websites, social media, sporting events, business/corporate events, on your smart TV, and more. Video content is here and is here to stay. The Blue Frog team learned from Salma Jafri, a video content strategist and speaker at INBOUND 2017, that 64% of your audience says marketing videos influence their purchase decisions. That being said, if you don’t currently have a video marketing strategy in place, it’s time to start thinking about one—and thinking about it seriously.

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Topics: Video Marketing

4 Key Steps to Account-Based Marketing

Posted by Laura Stroup on Jan 14, 2018 8:58:00 AM

In the world of marketing, people have started to become more interested in something called account-based marketing (ABM). ABM is a form of strategic business marketing where a business takes a customer account or individual prospect and treats it like its own market. ABM is most relevant to B2B and is typically practiced by enterprise-level sales organizations because it’s very helpful for businesses with multiple stakeholders. 

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Inbound Marketing Strategies to Conquer 3 Common Challenges

Posted by Mikayla Wilson on Jan 12, 2018 10:32:00 AM

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.

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Topics: Inbound Marketing, HubSpot

How to Build Credibility on Your Website

Posted by Elle Scott on Jan 10, 2018 4:44:00 PM

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

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Topics: Web Design

How to Use Keywords for SEO Without It Feeling Forced

Posted by Sarah Eggers on Jan 8, 2018 3:08:00 PM

The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on your website? The first rule to remember is to only use keywords in natural, reader-friendly ways. Keyword stuffing will undermine the quality of your content, and search engines may penalize you.

Let’s explore more SEO tips.


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Topics: SEO, Content Creation

5 Questions to Ask When Choosing an Inbound Marketing Agency Partner

Posted by Lindsey Wanninger on Jan 5, 2018 9:49:00 AM

To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.


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Topics: Inbound Marketing