Inbound Marketing Blog

Best Practices for Creating Animated GIFs

Posted by Alex Beach on Jun 15, 2018 8:52:00 AM

The almighty GIF—we’ve all seen them. Short for graphics interchange format, the GIF is an image format that first emerged on the tech scene in June of 1987. GIFs work by compressing several frames into an image sequence that can be looped forever or for a set amount of time.Their popularity has fluctuated since then, but according to Google Trends, the search term “animated GIF” has been rising in popularity over the last five years.

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Topics: Video Marketing

Can You Practice Inbound Marketing and Use Pop-ups?

Posted by Mikayla Wilson on May 31, 2018 2:34:00 PM

If you ask someone what they think of website pop-ups, you’re most likely going to hear that pop-ups are annoying. But the truth is that when used correctly, pop-ups can actually create a simplified conversion path and enhance user experience. In fact, pop-ups can be an important piece of an inbound marketing strategy that’s built to convert website visitors into leads for your business.

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Topics: Inbound Marketing, Inbound Strategy

5 Tips to Help Choose Images for Your New Website Design

Posted by Elle Scott on May 29, 2018 12:35:12 PM

Deciding which images to use on your new website can be both fun and challenging. Using great images not only adds to the website design, but it can also help communicate the story behind your business and help users better understand what makes it unique. In this article, I will cover several tips to help you choose images that demonstrate your professionalism and create a connection with your users.

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How Can I Get Traffic to My Website AND Track It in 2018?

Posted by Lindsey Wanninger on May 26, 2018 10:05:00 AM

Google’s algorithm is constantly updating. As digital marketers, it’s our job to keep up with these updates and understand how to implement that into our strategy for our clients. Below are the answers to a few important questions about getting more website traffic and more effectively converting visitors into leads.

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Topics: Inbound Marketing, Advertising

2018 Popular Social Media Marketing Trends

Posted by Kelsi Cypser on May 22, 2018 6:32:25 PM

With 2018 almost halfway over, inbound marketing agency Blue Frog Dynamic Marketing has compiled the top 5 social media marketing trends to finish off the year strong. Whether you need to update your current social media marketing strategy or introduce a completely new approach, these trends have proven successful for social media marketers in 2018.

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Topics: Social Media, Social Strategy

Mystery Solved: Directing Your Next Blog Post Towards Success

Posted by Micah Hartmann on May 16, 2018 12:11:04 PM

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.

You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases?  I’m glad you asked. Let’s jump right in and find the answer!

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Topics: Content Creation, Blogging, Writing

How To Dress For The Camera

Posted by Kelsey Halverson on May 11, 2018 2:23:00 PM

A big component of a video shoot is wardrobe selection for the talent. Not only does it need to be flattering on camera, but it also has to fit the theme of the shoot. Luckily, today’s technology is more forgiving than in the past; however, it’s important to keep a few things in mind when selecting wardrobe. The three major areas of concern when choosing what to wear are pattern, color, and shape. Additionally, there are specific things to keep in mind for women’s and men’s wardrobes.

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Topics: Video Marketing

Take Your Scrolling Animations to the Next Level

Posted by Adam Gray on May 8, 2018 4:26:00 PM


Scrolling animations and effects are all of the rage in web design these days, and sometimes using basic parallax just isn’t enough. Fortunately there’s ScrollMagic, a free JavaScript library for creating dynamic, interactive scroll effects.

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Topics: Web Development

How to Be More Competitive With Your Ads

Posted by Laura Stroup on May 3, 2018 3:33:00 PM

Digital advertising has become one of the most popular ways to advertise today, but with that popularity comes a lot of competition! So, how can you set up advertising campaigns to beat your competition? Today we’re going to look into four advertising strategies to utilize on Facebook and Google ads so you can get in front of your competitors’ audience!

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Topics: Advertising

An Introduction to Grids in Web Design

Posted by Elle Scott on Apr 29, 2018 12:32:00 PM

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.

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Topics: website design