Inbound Marketing Blog

Build Trust in Your Ads with Google Guarantee

Google Ads Kelsi Cypser Jan 30, 2019 3 min. read

It can sometimes be difficult to show credibility and trust through Google Ads. You want your potential clients to know they can trust that you will provide services up to their standards and meet ...

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5 Reasons Your Business Should Adopt an Inbound Marketing Strategy

Inbound Marketing Ashlee Sinnott Jan 15, 2019 3 min. read

Inbound marketing has been around for some time now, but it is important to understand how correctly carrying out an inbound strategy could benefit your business over the long term. It’s important to ...

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Working With Blue Frog—What Happens During the Content Phase?

SEO Emily Koss Dec 27, 2018 2 min. read

A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...

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Design Principles and Visual Patterns to Improve Web Page Design

website design Elle Scott Dec 19, 2018 4 min. read

Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...

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5 Tips for Smoother Post-Production

Video Marketing Alex Beach Dec 11, 2018 3 min. read

Post-production—commonly known as editing—is the third and final part of the video production process. Following the pre-production and production phases, post-production involves the assembly of all ...

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6 Reasons You Might Not Be Seeing Email Marketing Results

Email Marketing Mallory Daugherty Dec 3, 2018 3 min. read

We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or ...

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The Science Behind Improving Your CTR

Google Ads Amy Nelson Nov 27, 2018 5 min. read

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...

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6 Ways Your Website Design Can Inspire Trust

Graphic Design Natalee Ostrander Nov 15, 2018 4 min. read

Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...

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Upgrade Your Digital Advertising Strategy with Retargeting

Digital Ads Kelsi Cypser Nov 9, 2018 3 min. read

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to ...

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How Do I Create a Content Outline?

Content Creation Emily Koss Oct 29, 2018 3 min. read

Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or ...

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Why You Should Boost Posts on Facebook

Advertising Amy Nelson Oct 23, 2018 6 min. read

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

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Use a Sitemap to Successfully Plan and Implement a Website Redesign

website design Elle Scott Oct 17, 2018 4 min. read

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...

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