The almighty GIF—we’ve all seen them. Short for graphics interchange format, the GIF is an image format that first emerged on the tech scene in June of 1987. GIFs work by compressing several frames into an image sequence that can be looped forever or for a set amount of time.Their popularity has fluctuated since then, but according to Google Trends, the search term “animated GIF” has been rising in popularity over the last five years.
Topics: Video Marketing
If you ask someone what they think of website pop-ups, you’re most likely going to hear that pop-ups are annoying. But the truth is that when used correctly, pop-ups can actually create a simplified conversion path and enhance user experience. In fact, pop-ups can be an important piece of an inbound marketing strategy that’s built to convert website visitors into leads for your business.
Deciding which images to use on your new website can be both fun and challenging. Using great images not only adds to the website design, but it can also help communicate the story behind your business and help users better understand what makes it unique. In this article, I will cover several tips to help you choose images that demonstrate your professionalism and create a connection with your users.
Google’s algorithm is constantly updating. As digital marketers, it’s our job to keep up with these updates and understand how to implement that into our strategy for our clients. Below are the answers to a few important questions about getting more website traffic and more effectively converting visitors into leads.
With 2018 almost halfway over, inbound marketing agency Blue Frog Dynamic Marketing has compiled the top 5 social media marketing trends to finish off the year strong. Whether you need to update your current social media marketing strategy or introduce a completely new approach, these trends have proven successful for social media marketers in 2018.
Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.
You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases? I’m glad you asked. Let’s jump right in and find the answer!
A big component of a video shoot is wardrobe selection for the talent. Not only does it need to be flattering on camera, but it also has to fit the theme of the shoot. Luckily, today’s technology is more forgiving than in the past; however, it’s important to keep a few things in mind when selecting wardrobe. The three major areas of concern when choosing what to wear are pattern, color, and shape. Additionally, there are specific things to keep in mind for women’s and men’s wardrobes.
Topics: Video Marketing
Topics: Web Development
Digital advertising has become one of the most popular ways to advertise today, but with that popularity comes a lot of competition! So, how can you set up advertising campaigns to beat your competition? Today we’re going to look into four advertising strategies to utilize on Facebook and Google ads so you can get in front of your competitors’ audience!
Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.
Topics: website design