As the digital face of your company, your website is responsible for much more than earning a space in Google results or serving as a billboard for your services. Website visitors and opportunities ...
4 Ways to Create Web Content Everyone Can Understand
If you’ve ever worked on multiple writing projects that each require you to use a different voice, you probably know the importance of writing for the correct audience (and if you haven’t, don’t ...
5 Questions to Ask Yourself During the Website Review Process
It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...
10 Steps to Optimize Your Landing Page for Conversions
I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...
Build Trust in Your Ads with Google Guarantee
It can sometimes be difficult to show credibility and trust through Google Ads. You want your potential clients to know they can trust that you will provide services up to their standards and meet ...
5 Reasons Your Business Should Adopt an Inbound Marketing Strategy
Inbound marketing has been around for some time now, but it is important to understand how correctly carrying out an inbound strategy could benefit your business over the long term. It’s important to ...
Working With Blue Frog—What Happens During the Content Phase?
A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...
Design Principles and Visual Patterns to Improve Web Page Design
Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...
5 Tips for Smoother Post-Production
Post-production—commonly known as editing—is the third and final part of the video production process. Following the pre-production and production phases, post-production involves the assembly of all ...
6 Reasons You Might Not Be Seeing Email Marketing Results
We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or ...
The Science Behind Improving Your CTR
Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...
6 Ways Your Website Design Can Inspire Trust
Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...
