When implementing search engine optimizations (SEO) and making beneficial updates to your website, you may inadvertently create other issues in the process. One of those issues could be duplicate ...
Local Keyword Research Tips & Tricks
Did you know that 76% of people who search on their smartphones for something nearby visit a business within one day, and of those searches, 28% result in a purchase? (Think With Google) If you want ...
Optimizing Your Website for Mobile Use
Mobile usage has changed how users and search engines interact with websites. As mobile searching becomes more and more common, search engines have adapted to meet the growing demand for mobile ...
How to Use Search Console for SEO
Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s visibility in Google Search results. Whether you’re a business owner, SEO specialist, site ...
301 Redirects – SEO Benefits & Best Practices
You’ve heard it time and time again, “Google loves fresh content!” So, if you want your site to be new and trendy in Google’s eyes, you should be continuously updating and altering your website ...
XML Sitemaps, HTML Sitemaps, & Robots.txt 101
As an SEO specialist, I find sitemaps and robots.txt files to be some of the most head-scratching topics under the SEO umbrella. However, when used correctly, they can help to better communicate your ...
How to Use Local Structured Data Markup (Schema)
Search engine robots have become increasingly more sophisticated in their ability to understand the content on a website, but without clear indication and language, those robots may only be able to ...
Location Page SEO: The Complete Checklist
How’s your business’ visibility in local search results? Struggling to get in front of nearby customers? This complete checklist for location page search engine optimization (SEO) will help you ...
Optimizing Your Navigation Menu
Have you ever visited a site and just could not find what you were looking for?! It’s a frustrating experience too many visitors have when trying to find information, products, services, or even ...
How to Create SEO-Friendly Images
Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...
Optimize Website URLs: A Simple Guide
A website URL is one of the most visible elements of your site. From search results to social media, the URL plays a big role in establishing authority and trust. Here are some simple ways to ...
Title Tag Optimization: 5 Simple Steps
Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...