Inbound Marketing Blog
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How to Use Local Structured Data Markup (Schema)

local seo series Jillian Streit Jul 9, 2020 13 min. read

Search engine robots have become increasingly more sophisticated in their ability to understand the content on a website, but without clear indication and language, those robots may only be able to ...

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Location Page SEO: The Complete Checklist

local seo series Amy Nelson Jul 2, 2020 15 min. read

How’s your business’ visibility in local search results? Struggling to get in front of nearby customers? This complete checklist for location page search engine optimization (SEO) will help you ...

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Optimizing Your Navigation Menu

local seo series Jillian Streit Jun 24, 2020 8 min. read

Have you ever visited a site and just could not find what you were looking for?! It’s a frustrating experience too many visitors have when trying to find information, products, services, or even ...

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How to Create SEO-Friendly Images

SEO Amy Nelson Jun 17, 2020 9 min. read

Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...

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Optimize Website URLs: A Simple Guide

local seo series Jillian Streit Jun 10, 2020 8 min. read

A website URL is one of the most visible elements of your site. From search results to social media, the URL plays a big role in establishing authority and trust. Here are some simple ways to ...

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Title Tag Optimization: 5 Simple Steps

SEO Amy Nelson Jun 3, 2020 7 min. read

Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...

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Local SEO Series

local seo series Blue Frog Team May 29, 2020 4 min. read

Every Wednesday, starting June 3, 2020, we will publish a new blog post on all topics related to local search engine optimization–local SEO for short! Local SEO is the process of optimizing the pages ...

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Your Ultimate Pillar Page Development Guide

SEO Emily Koss Apr 14, 2020 11 min. read

This post was originally published on February 8, 2018. It has since been updated. Have you heard of the term “pillar page?” If you work in the content marketing world, you most likely have. If you ...

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What's the Difference Between My Hosting, My Domain, and My Website's CMS?

Web Development Jared Tichy Apr 2, 2020 2 min. read

If you currently have or are looking to build a website, it is likely you have heard the following terms: domain, hosting, and CMS. It can be confusing with all the different components, but they ...

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Why Content Creation Is Your Most Important Online Marketing Strategy

SEO Katie O'Keefe Mar 26, 2020 4 min. read

This post was originally published on March 23, 2017. It has since been updated.  It all starts with a search. When you type a question or phrase into a search engine like Google the search engine’s ...

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Brand Strategy: The Top 5 Benefits of Rebranding

Personal Branding Taylor Cain Mar 18, 2020 2 min. read

    In a world where trends are constantly changing, it can be hard to maintain a modern image. Rebranding is an option that business owners often overlook, but keeping the look and feel of your ...

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5 Ways to Ready Your Marketing Strategy for the Rise of Gen Z

Inbound Marketing Jillian Streit Mar 11, 2020 6 min. read

It feels like as marketers were just getting the hang of how to market to Millennials, and now there’s a new generational force that simply can’t be ignored; Generation Z.  While they may not ...

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