Inbound Marketing Blog

Use a Sitemap to Successfully Plan and Implement a Website Redesign

website design Elle Scott Oct 17, 2018 4 min. read

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...

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The Pros and Cons of Mobile-First Design

website design Natalee Ostrander Oct 9, 2018 5 min. read

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...

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The Retirement of the Old Sales Funnel

Inbound Strategy Mallory Daugherty Oct 6, 2018 3 min. read

It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, ...

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How Can Motion Graphics Boost Your Marketing Efforts?

Graphic Design Alex Beach Oct 3, 2018 2 min. read

Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital ...

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Why Use Facebook Carousel Ads?

facebook Kelsi Cypser Oct 3, 2018 3 min. read

  It’s no secret that Facebook advertising is used to raise brand awareness. As an advertiser, you may already use it because you know that 68% of U.S. adults use Facebook, making it a powerful tool ...

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Machine Learning and the Evolution of SEO

SEO Gabbi Sarcone Sep 18, 2018 2 min. read

The continuous evolution of SEO can be oversimplified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are ...

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The Hows and Whys of Providing Excellent Service

Inbound Strategy Kelsey Meyer Aug 28, 2018 3 min. read

The easiest customer to get is the customer you already have. Keeping your existing clients returning is what builds a strong brand. Brand loyalty will keep them returning as well as bringing their ...

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SEO Rules for Website Designers

website design Elle Scott Aug 23, 2018 3 min. read

  Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Google Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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Best Practices for Direct Mail Marketing

Advertising Natalee Ostrander Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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