Inbound Marketing Blog

The Biggest HubSpot Product Releases Announced at INBOUND 2021

HubSpot Jillian Streit Oct 20, 2021 5 min. read

HubSpot's product experts took to INBOUND's virtual stage on October 12, 2021, to discuss the newest features and upgrades to the HubSpot platform. Take a look at the highlights and dive into these ...

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Revenue Operations with HubSpot Operations Hub

Inbound Marketing Nick Hinzmann Aug 13, 2021 4 min. read

Did you know that out-of-date technology and inefficient operations can cost your business as much as 30% in lost revenue? Just like you can't afford to lose revenue, you simply can't afford to wait ...

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The Basics of Email Marketing: How Setting Goals Can Impact Your Email Marketing Strategy

Inbound Marketing Tyler Kruzan Apr 22, 2021 8 min. read

How Can Email Marketing Impact My Marketing Goals? In an age where the world is communicating remotely, the amount of daily email traffic has grown by more than 4% year over year. The number of email ...

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How to Customize Your CRM Data with HubSpot Custom Objects

Sales and Marketing Amy Johnson Feb 22, 2021 10 min. read

Further Define Relational Data with HubSpot Custom Objects ­­­­At Inbound 2020, HubSpot announced that custom objects are available to all Enterprise tier customers, meaning any customer with CMS ...

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HubSpot-Salesforce Integration: Sales & Marketing Alignment

HubSpot Jillian Streit Nov 23, 2020 5 min. read

As two of the world’s top CRM systems, HubSpot and Salesforce have become vital sales and marketing tools to companies across the globe. They’re great on their own, but together they open the door to ...

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HubSpot-Salesforce Standard Integration: Tips & Tricks

HubSpot Jillian Streit Nov 12, 2020 6 min. read

HubSpot and Salesforce are two of the leading customer relationship management (CRM) software systems, and they're proven to help marketing and sales teams build data-driven strategies to drive and ...

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3 Tips to Consider Before Starting a HubSpot-Salesforce Integration

HubSpot Jillian Streit Nov 6, 2020 2 min. read

Sales and marketing platform integrations can be daunting, especially when your configuration requires customization outside of the standard setup. However, the benefits that can arise from closing ...

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What to Look For in a CRM Tool

HubSpot Blue Frog Team Jun 20, 2018 2 min. read

A CRM is customer relationship management software typically used for sales and business development that allows you to monitor and record your interactions withexisting and potential clients. There ...

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How to Build HubSpot's Topic Clusters

HubSpot Blue Frog Team Feb 20, 2018 2 min. read

 What is a topic cluster? Topic clusters and pillar pages go hand in hand but are not the same thing. A topic cluster is, as its name indicates, a cluster of subtopics that cover a range of ...

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Inbound Marketing Strategies to Conquer 3 Common Challenges

Inbound Marketing Blue Frog Team Jan 12, 2018 3 min. read

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. ...

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Understanding HubSpot's Analytics Tools

Inbound Marketing Blue Frog Team Dec 18, 2017 4 min. read

Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. ...

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3 Awesome HubSpot Tools You're Probably Underutilizing

HubSpot Blue Frog Team Nov 27, 2017 2 min. read

HubSpot is inbound marketing software that you can use to measure the performance of your marketing efforts. Reports showing useful data about your business can be pulled at any time and are ...

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What Is CRM Software and Why Is It Important?

Sales and Marketing Blue Frog Team Oct 18, 2017 2 min. read

Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult ...

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