Inbound Marketing Blog

Inbound Marketing Strategies to Conquer 3 Common Challenges

Posted by Mikayla Wilson on Jan 12, 2018 10:32:00 AM

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.

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Topics: Inbound Marketing, HubSpot

Understanding HubSpot's Analytics Tools

Posted by Mikayla Wilson on Dec 18, 2017 2:29:00 PM

Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. HubSpot’s analytics tools can help you collect the data you need to make those informed decisions. 

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Topics: Inbound Marketing, HubSpot

3 Awesome HubSpot Tools You're Probably Underutilizing

Posted by Lindsey Wanninger on Nov 27, 2017 12:34:00 PM

HubSpot is inbound marketing software that you can use to measure the performance of your marketing efforts. Reports showing useful data about your business can be pulled at any time and are constantly updating to provide you accurate data. The page performance, sources report, and keyword tools are easily accessible in the “reports” section. If you’re new to the software, you’ll likely enjoy monitoring these three pages closely and watching how you can improve the numbers over time.

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Topics: HubSpot

What Is CRM Software and Why Is It Important?

Posted by Mikayla Wilson on Oct 18, 2017 3:35:35 PM

Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult to manage. CRM software is an invaluable tool  that will help you more easily manage and organize your data as your business continues to grow and scale.

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Topics: Sales and Marketing, HubSpot

My Key Takeaways from HubSpot's INBOUND17

Posted by Mikayla Wilson on Oct 18, 2017 11:04:00 AM

I’m happy to say that INBOUND17 did not disappoint! HubSpot’s annual conference is a firehose of valuable information, and I was a sponge soaking up current best practices and helpful marketing tips and tricks. So, without further ado, here are my key takeaways from this year’s successful event.

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Topics: Inbound Marketing, HubSpot

Start Running Facebook Lead Ads Within HubSpot

Posted by Laura Stroup on Oct 17, 2017 1:29:02 PM

If you’re a HubSpot user, you may have noticed that under the content tab in your dashboard, there’s now a tool called "ads." This is not the HubSpot Ads add-on that costs $100/month, but rather, this is a FREE tool that allows you to run Facebook lead ads right in HubSpot!

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Topics: HubSpot

The Top 3 Things I Learned at HubSpot's INBOUND17

Posted by Laura Stroup on Oct 2, 2017 3:45:09 PM

HubSpot’s annual INBOUND conference was September 25–28 in Boston this year, and as expected, the conference was filled with valuable information on new technology and best practices. Here are the top three things I learned this year that were valuable for me as an advertising manager and technical HubSpot manager.

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Topics: HubSpot

4 Ways to Use the Sources Report in HubSpot

Posted by Laura Stroup on Jul 19, 2017 11:48:00 AM

The sources report in HubSpot is one of the most valuable tools for monitoring where your website traffic and leads are coming from and what proportion of your traffic and leads are coming from each source.

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Topics: Inbound Marketing, HubSpot

How To Optimize Your Blog In HubSpot

Posted by Kelsey Meyer on Nov 22, 2016 8:59:00 AM

Writing a blog is only half the battle; if you want visitors to find it, you'll need to optimize it for search engines, as well. A blog section can help your website get found on search engines when potential customers needs your expertise or service.  Here's how to get started: 

  • Consider your keywords.
  • Strategically place your keywords.
  • Link internally. 
  • Format your article. 
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Topics: Blogging, HubSpot

What Can HubSpot Do for My Business?

Posted by Micah Hartmann on Oct 19, 2016 10:47:00 AM

If you’re familiar with online marketing, you may have heard of HubSpot before. If you’re not, you’ll have a good idea by the time you reach the end of this article. HubSpot is a very useful tool that helps businesses organize and track their marketing results and implement shrewd, custom-fit marketing strategies. The following four tools are some of HubSpot's key features.

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Topics: HubSpot