Inbound Marketing Blog

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. This means that your website is a very small fish in an extremely large sea. With so many websites available to internet users, it is crucial to maintain a standard quality of content that is in line with today’s technology and best practices. This article will explain what “high quality images” means in this context and how to apply relevant best practices to your website.

On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two formats are often confused and not utilized to their full potential. We’ll focus on the differences between them and some of the best practices for applying them to your next website project.

Over the past decade of designing websites, Blue Frog has seen design trends come and go at an increasing pace. Throughout the rest of 2018, thousands of companies will be trying new and innovative designs to help create a better user experience and encourage engagement. With more competition than ever before, web development firms are pushing the boundaries of elegant design and lightning speed.

You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your time into its performance? Your website can be your company’s number one sales person. It’s always available—24 hours a day, 7 days a week, and it can answer questions as you would for current and potential customers. You can track how your target audience is receiving these answers by tracking these key metrics for your site: 

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be finding the right font pairing to use for your project. Fortunately, Blue Frog is here to help with a list of our top 10 Google Font pairings.

It’s great news for your business when a website visitor clicks on one of your calls to action (CTAs). This means they are intrigued by what you have to offer and can potentially become a new lead. In order to convert this visitor into a lead, you need a landing page that draws them in further and gives them confidence to exchange their contact information with you. While the process of sharing your material (like an ebook, downloadable PDF, or case study) in exchange for their information seems simple, there are several components that can make or break a landing page. Consider these best practices to optimize your landing pages and improve engagement with website visitors.

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

If you want an online presence that helps increase awareness of your business and nurtures relationships with potential customers, it’s essential to have a user friendly website. By prioritizing search engine optimization (SEO) and following web design best practices, you can create a beautiful and functional website that can increase business. Below is a website usability checklist you can reference when making fundamental updates to your design, navigation, and other important site features.

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.

Understanding visual hierarchy is a crucial part of web design. When designing for the web, you want users to be able to quickly and easily navigate your site. By correctly organizing the elements of your website, you can lead users through the site with visual cues. Careful application and balance of fonts, colors, size, and white space can make your website intuitive and easy to use.