Inbound Marketing Blog

10 Website Trends that Shape Your Future Designs

Posted by Blue Frog Staff on Apr 17, 2018 9:15:00 AM

Over the past decade of designing websites, Blue Frog has seen design trends come and go at an increasing pace. Throughout the rest of 2018, thousands of companies will be trying new and innovative designs to help create a better user experience and encourage engagement. With more competition than ever before, web development firms are pushing the boundaries of elegant design and lightning speed.

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Topics: Web Design

What Website Metrics Should I Be Tracking? 

Posted by Kelsey Meyer on Feb 26, 2018 4:16:00 PM

You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your time into its performance? Your website can be your company’s number one sales person. It’s always available—24 hours a day, 7 days a week, and it can answer questions as you would for current and potential customers. You can track how your target audience is receiving these answers by tracking these key metrics for your site: 

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Topics: Web Design, website design

Top 10 Google Fonts Pairings

Posted by Adam Gray on Feb 14, 2018 8:55:00 AM

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be finding the right font pairing to use for your project. Fortunately, Blue Frog is here to help with a list of our top 10 Google Font pairings.

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Topics: Graphic Design, Web Design

Landing Page Design Best Practices

Posted by Elle Scott on Jan 29, 2018 12:00:00 PM

It’s great news for your business when a website visitor clicks on one of your calls to action (CTAs). This means they are intrigued by what you have to offer and can potentially become a new lead. In order to convert this visitor into a lead, you need a landing page that draws them in further and gives them confidence to exchange their contact information with you. While the process of sharing your material (like an ebook, downloadable PDF, or case study) in exchange for their information seems simple, there are several components that can make or break a landing page. Consider these best practices to optimize your landing pages and improve engagement with website visitors.

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Topics: Web Design

How to Build Credibility on Your Website

Posted by Elle Scott on Jan 10, 2018 4:44:00 PM

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

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Topics: Web Design

Your Website Usability Checklist

Posted by Elle Scott on Dec 28, 2017 9:50:00 AM

If you want an online presence that helps increase awareness of your business and nurtures relationships with potential customers, it’s essential to have a user friendly website. By prioritizing search engine optimization (SEO) and following web design best practices, you can create a beautiful and functional website that can increase business. Below is a website usability checklist you can reference when making fundamental updates to your design, navigation, and other important site features.

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Topics: Web Design

How to Write the Perfect Content for Your Website Homepage

Posted by Sarah Eggers on Dec 23, 2017 11:53:00 AM

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.

 

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Topics: SEO, Content Creation, Web Design, Web Development

How to Use Visual Hierarchy and Scanning Patterns

Posted by Adam Gray on Dec 10, 2017 2:46:00 PM

Understanding visual hierarchy is a crucial part of web design. When designing for the web, you want users to be able to quickly and easily navigate your site. By correctly organizing the elements of your website, you can lead users through the site with visual cues. Careful application and balance of fonts, colors, size, and white space can make your website intuitive and easy to use.

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Topics: Web Design

Why You Should Design With Google Fonts

Posted by Adam Gray on Dec 7, 2017 3:01:00 PM

When designing for the web, web designers and developers had been restricted to a few web safe fonts. Now they are able to choose from a much larger selection of web safe fonts thanks to Google Fonts. They boast over 800 font families to choose from and provide many tools to help narrow down and find that perfect font. The extensive selection isn’t the only thing that make them a designer’s best friend. If you still need convincing, here are some of the top reasons you should utilize Google Fonts.

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Topics: Web Design

The Benefits of Responsive Design

Posted by Adam Gray on Nov 29, 2017 3:43:00 PM

More than 3.75 billion people across the globe access the internet every day. According to StatCounter, just 53% of internet traffic in the United States comes from desktop users, leaving web designers with the challenge of creating responsive designs that adapt to each screen size. Without responsive design, your site may be difficult to access from mobile devices, which can cause users to ignore your site and move on to the next result.

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Topics: Web Design