It’s the end of a long rebranding process, and your designer has presented three logo designs to you. They’re all great, but it’s hard to decide which one is right for your business. Your boss wants ...
How to Plan Your Marketing Strategy
The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...
Where Do I Put a CTA in a Blog Article?
You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...
5 Common Questions About How Website Hosting Works
Have you recently built a new website, or are you in the process of redesigning one that was built long ago? Perhaps your website is loading slowly or no longer allows certain functions to run ...
True Story: Branding Is Like Dating
Have you ever been on a bad date where the other person wouldn’t stop talking about themselves? Or maybe they just didn’t get to know you before they made a snap judgement. Chances are, the ...
6 Ways to Generate More Qualified Leads from Google Ads
Bringing in conversions from your Google ad campaigns can be tricky. Bringing in qualified conversions can be even trickier. While getting a significant amount of traffic to your website is a smart ...
The Rise of Data-Driven Branding
Data-driven branding is a powerful tool in the age of ecommerce and social storytelling. Due to the massive amounts of data being generated in the digital age, modern marketers have a more holistic ...
Streamline the App Promotion Process With Google Ads
Back in 2015, Google launched App campaigns to simplify the app promotion process for developers across multiple platforms. Instead of having to create separate app campaigns in Google Search and ...
Tips for Consistency in Web Development
One of the most important things to keep in mind when building a website is consistency. When a user comes to your site, you want that user to become familiar with things and be able to easily ...
3 Important Steps to Optimize Your Google My Business Listing
Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...
Optimize Your Website Engagement with User Pathways
As the digital face of your company, your website is responsible for much more than earning a space in Google results or serving as a billboard for your services. Website visitors and opportunities ...
4 Ways to Create Web Content Everyone Can Understand
If you’ve ever worked on multiple writing projects that each require you to use a different voice, you probably know the importance of writing for the correct audience (and if you haven’t, don’t ...
