Inbound Marketing Blog

Use a Sitemap to Successfully Plan and Implement a Website Redesign

Posted by Elle Scott on Oct 17, 2018 2:35:00 PM

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can help align your team’s priorities and goals while expediting the redesign process as a whole. This post will discuss what a sitemap is, the benefits of using one, and how to get started with website planning.

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Topics: website design

The Pros and Cons of Mobile-First Design

Posted by Natalee Ostrander on Oct 9, 2018 2:37:00 PM

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if we flip that process and design for mobile from the start? Let’s take a look at some of the pros and cons of this strategy.

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Topics: website design, Web Development

The Retirement of the Old Sales Funnel

Posted by Mallory Daugherty on Oct 6, 2018 1:43:00 PM

It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, it was actually the annual Inbound conference, hosted by HubSpot. The four-day event brought together professional marketers and speakers to discuss current best practices for inbound marketing. During the second day of the conference, CEO and co-founder of HubSpot, Brian Halligan, delivered a keynote speech that bid farewell to one of the industry’s most trusted companions: the funnel.  

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Topics: Inbound Strategy, Sales and Marketing, Inbound Marketing

How Can Motion Graphics Boost Your Marketing Efforts?

Posted by Alex Beach on Oct 3, 2018 1:50:00 PM

Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.

 

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Topics: Graphic Design, Video Marketing

Why Use Facebook Carousel Ads?

Posted by Kelsi Cypser on Oct 3, 2018 9:25:00 AM

 

It’s no secret that Facebook advertising is used to raise brand awareness. As an advertiser, you may already use it because you know that 68% of U.S. adults use Facebook, making it a powerful tool for raising awareness of your brand. A lot of marketers use the simple image ads on Facebook to accomplish this goal. Image ads are the roots of Facebook advertising. 

 

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Topics: facebook

Machine Learning and the Evolution of SEO

Posted by Gabbi Sarcone on Sep 18, 2018 1:54:00 PM

The continuous evolution of SEO can be oversimplified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are happening through Google with over a third of all search inquiries yielding no clicks! Due to a huge improvement in user experience (UX), searchers are getting their questions answered right at the top of the first results page without ever even needing to visit a site.  

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Topics: SEO

The Hows and Whys of Providing Excellent Service

Posted by Kelsey Meyer on Aug 28, 2018 1:00:00 PM

The easiest customer to get is the customer you already have. Keeping your existing clients returning is what builds a strong brand. Brand loyalty will keep them returning as well as bringing their friends. Surely, it was your intention to provide great service when you opened up the doors of your business; below is a list of how to get back to basics and make sure your service is better than ever. 

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Topics: Inbound Strategy

SEO Rules for Website Designers

Posted by Elle Scott on Aug 23, 2018 4:30:00 PM

 

Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, another important element is requiring website designers to focus on details behind the beautiful design: search engine optimization (SEO). Designing a website with SEO as a primary consideration can help your website appear more prominently in search engine results, increasing its chance of being found when your potential customers are looking online for information about products or services like yours. In this article, we’ll offer SEO tips to help your new site get noticed.

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Topics: website design, Web Development, SEO

12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Posted by Kelsi Cypser on Aug 21, 2018 10:48:00 AM

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.

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Topics: Google, Google Ads, AdWords, Advertising, Digital Ads

Best Practices for Direct Mail Marketing

Posted by Natalee Ostrander on Aug 17, 2018 3:44:00 PM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

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Topics: Advertising, Commercial Printing, Graphic Design, Sales and Marketing