Inbound Marketing Blog

Best Practices for Direct Mail Marketing

Posted by Natalee Ostrander on Aug 17, 2018 3:44:00 PM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

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Topics: Sales and Marketing, Graphic Design, Commercial Printing, Advertising

Beyond ROI—Measuring the Effectiveness of Your Inbound Strategy

Posted by Gabbi Sarcone on Aug 10, 2018 3:34:02 PM

The goal of any marketing effort is simply driving significant, measurable growth by the most cost-effective means possible. When executives and business owners are looking for every opportunity to pinch pennies, it’s essential you’re able to point to real, quantifiable contributions traced and attributed to your strategic recommendations.

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Topics: Inbound Marketing

2018 Motion Graphic Trends

Posted by Alex Beach on Aug 10, 2018 2:53:00 PM

In the last couple years, the popularity, accessibility, and overall awesomeness of motion graphics have shot through the roof. With the technology more readily available to the average Joe, motion graphics are here to stay.  Motion graphics and special effects are just one way to up your video marketing game. In this article, you will learn about the contemporary trends in the motion graphics industry: what was hot in 2017, what is not so hot anymore, and predictions for the rest of this year.

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Topics: Video Marketing

The Importance of High Quality Images on your Website

Posted by Alex Beach on Aug 6, 2018 6:35:21 PM

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. This means that your website is a very small fish in an extremely large sea. With so many websites available to internet users, it is crucial to maintain a standard quality of content that is in line with today’s technology and best practices. This article will explain what “high quality images” means in this context and how to apply relevant best practices to your website.


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Topics: Web Design

How to Create Effective Campaigns for ALL Your Clients in HubSpot

Posted by Blue Frog Staff on Jul 25, 2018 1:24:10 PM

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide provides step-by-step instructions on how to create a campaign in HubSpot.

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Topics: Inbound Marketing

The Ultimate Breakdown of File Types

Posted by Natalee Ostrander on Jul 20, 2018 3:45:00 PM

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with a .PSD or an .INDD file, but that doesn’t mean you never will. This guide will help clear up the misunderstandings you might have about file types and maybe introduce you to a brand new one along the way.

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Topics: website design

Components You Should Incorporate in Your Search Ad Copy

Posted by Kelsi Cypser on Jul 17, 2018 2:24:17 PM

What Are Search Ads?

The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places in both organic and paid search results. You can tell the difference between organic search results and paid search results because paid Google Search Ads have a small, green “Ad” symbol. Paid search results generally show up above the organic search results, giving them a better shot at being clicked on.

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Topics: Advertising, AdWords, Google

What Makes a Good Logo

Posted by Natalee Ostrander on Jul 14, 2018 8:29:00 AM

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

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Topics: Graphic Design, branding, Logo

SVG v. PNG: Which to Use & Why

Posted by Alex Beach on Jul 10, 2018 3:10:19 PM


On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two formats are often confused and not utilized to their full potential. We’ll focus on the differences between them and some of the best practices for applying them to your next website project.

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Topics: Web Design

How to Choose and Use Your Website Color Scheme

Posted by Elle Scott on Jul 3, 2018 10:34:53 AM

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

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Topics: Graphic Design, website design