Inbound Marketing Blog

Mystery Solved: Directing Your Next Blog Post Towards Success

Posted by Micah Hartmann on May 16, 2018 12:11:04 PM

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.

You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases?  I’m glad you asked. Let’s jump right in and find the answer!

Read More

Topics: Content Creation, Blogging, Writing

How To Dress For The Camera

Posted by Kelsey Halverson on May 11, 2018 2:23:00 PM

A big component of a video shoot is wardrobe selection for the talent. Not only does it need to be flattering on camera, but it also has to fit the theme of the shoot. Luckily, today’s technology is more forgiving than in the past; however, it’s important to keep a few things in mind when selecting wardrobe. The three major areas of concern when choosing what to wear are pattern, color, and shape. Additionally, there are specific things to keep in mind for women’s and men’s wardrobes.

Read More

Topics: Video Marketing

Take Your Scrolling Animations to the Next Level

Posted by Adam Gray on May 8, 2018 4:26:00 PM

 

Scrolling animations and effects are all of the rage in web design these days, and sometimes using basic parallax just isn’t enough. Fortunately there’s ScrollMagic, a free JavaScript library for creating dynamic, interactive scroll effects.

Read More

Topics: Web Development

How to Be More Competitive With Your Ads

Posted by Laura Stroup on May 3, 2018 3:33:00 PM

Digital advertising has become one of the most popular ways to advertise today, but with that popularity comes a lot of competition! So, how can you set up advertising campaigns to beat your competition? Today we’re going to look into four advertising strategies to utilize on Facebook and Google ads so you can get in front of your competitors’ audience!

Read More

Topics: Advertising

An Introduction to Grids in Web Design

Posted by Elle Scott on Apr 29, 2018 12:32:00 PM

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.

Read More

Topics: website design

What Is Google In-Market Audience?

Posted by Kelsi Cypser on Apr 25, 2018 4:31:00 PM

Delivering the right message at the right time is a main component when it comes to digital advertising, and Google's in-market audience helps you accomplish just that by delivering to users who are most interested in what you have to offer.

Read More

Topics: Inbound Marketing, Google audiences

True Life: I Want Someone to be Addicted to My Blog

Posted by Sarah Eggers on Apr 23, 2018 12:00:00 AM

Are you feeling like you’re just going through the motions with your blog? Blogging may seem simple, but creating blog posts that are enticing and addictive takes work! And let’s face it, having a blog that’s drab and doesn’t make readers want to come back for more doesn’t do you much good. It’s worth it to put in the extra effort to write a blog that draws your readers in. So, what should you be doing to make your blog more captivating? Try these tips.

Read More

Topics: Content Creation

Measure Your Marketing Success with Databox

Posted by Lindsey Wanninger on Apr 19, 2018 3:24:00 PM

You know how important analytics is for your business. Do you spend hours trying to figure out which key performance indicators are important to measure and report? Databox can help you streamline this process to improve the efficiency and success of your business.

Read More

Topics: Inbound Marketing

10 Website Trends that Shape Your Future Designs

Posted by Blue Frog Staff on Apr 17, 2018 9:15:00 AM

Over the past decade of designing websites, Blue Frog has seen design trends come and go at an increasing pace. Throughout the rest of 2018, thousands of companies will be trying new and innovative designs to help create a better user experience and encourage engagement. With more competition than ever before, web development firms are pushing the boundaries of elegant design and lightning speed.

Read More

Topics: Web Design

What Should I Expect with an Inbound Marketing Partner? 

Posted by Kelsey Meyer on Apr 13, 2018 3:36:00 PM

Internal sales and marketing departments tend to not play nicely together. There is often the back and forth that marketing doesn’t bring qualified leads and sales won’t close the leads they get. It’s a classic chicken-and-egg scenario. So, as a small business, before you decide to hire new internal staff to conduct your marketing, consider outsourcing this work like you might outsource HR, payroll, or IT. When you bring in an outsourced, professional marketing agency, they’re able to bridge the gap between your sales and their marketing to best tee up your sales team to close as many leads as possible for your business. While bridging that gap, your inbound marketing partner will help solve some other problems, as well. 

  • Strategy
  • Analytics 
  • Time
Read More