Inbound Marketing Blog

How to Build HubSpot's Topic Clusters

Posted by Lindsey Wanninger on Feb 20, 2018 3:52:00 PM


For this article, we will be focusing on the “Strategy” dropdown under “Content” in the inbound marketing software, HubSpot.


What is a topic cluster?

Topic clusters and pillar pages go hand in hand but are not the same thing. A topic cluster is, as its name indicates, a cluster of subtopics that cover a range of information that relates to a core topic. It consists of pillar content, subtopics, and different articles to support it. If you want more information about pillar pages, read HubSpot’s article here.


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What Is Schema Markup?

Posted by Mikayla Wilson on Feb 18, 2018 1:23:00 PM

What is Schema Markup and How Can It Impact Your Result Listings

The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using terms like Schema markup, microdata, and rich snippets. But what do they mean?


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Topics: SEO

5 SEO Trends to Look Out for in 2018

Posted by Mikayla Wilson on Feb 16, 2018 11:00:00 AM


As we scroll through our social newsfeeds at the first of the year, we see posts making bold statements like, “New year, new me.” January is a great time to set goals and start new habits. However, most people tend to leave their resolutions behind after the first few weeks, and they fall back into old habits. But not this year! This year, we’re setting goals to improve our marketing efforts, and we’re sticking to them. This will be our year to drive more traffic and generate more leads. This time, we’re making bold statements like, “New year, new SEO strategy.” If you’re feeling pumped about 2018 and are ready to dive into improving your marketing efforts, then here are some search engine optimization (SEO) trends to look out for.

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Topics: SEO

Top 10 Google Fonts Pairings

Posted by Adam Gray on Feb 14, 2018 8:55:00 AM

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be finding the right font pairing to use for your project. Fortunately, Blue Frog is here to help with a list of our top 10 Google Font pairings.

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Topics: Graphic Design, Web Design

5 Key Ways to Reduce Your Website’s Bounce Rate

Posted by Laura Stroup on Feb 12, 2018 12:42:00 PM

If you’ve been working to drive traffic to your website but aren’t seeing many conversions from that traffic, your bounce rate may be too high. A high bounce rate means that the people coming to your website are not staying long; they simply “bounce” before exploring your content or filling out a contact form.

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Topics: Web Development

3 Steps to Upping Your Video Marketing Game

Posted by Kelsey Halverson on Feb 10, 2018 8:57:00 AM

Are you feeling like you’re not on your A-game and you just can’t seem to win over your viewers with your video marketing? Don’t let a few strike outs discourage you. The game of video marketing involves risks, time, and a lot of practice. Sometimes you'll woo your viewers, and other times you might feel stood up. The secret, however, is that attention to a few key elements can make your viewers fall in love with your videos.

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Topics: Video Marketing

Your Ultimate Pillar Page Development Guide

Posted by Micah Hartmann on Feb 8, 2018 5:39:00 PM

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly recently started adopting the topic cluster website organization strategy, and they are beginning to be more proactive about implementing it on websites.

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Topics: SEO, Content Creation, Writing

How to Effectively Write Meta Descriptions [in 2018]

Posted by Micah Hartmann on Feb 6, 2018 1:01:00 PM

Near the end of 2017, Google made a major change to how they display snippets (AKA meta descriptions) in organic search results. According to a SISTRIX analysis, before mid-November, more than 90% of all-text snippets were only one or two rows (165 characters or less) long. By the beginning of December, over 50% displayed three rows or more (around 300 characters, on average). Google made this update to give searchers better answers to their queries.

What does this mean for the meta descriptions you write for your website pages moving forward? Should you increase the length? Do you need to go back into all of your old pages and make updates? We’ve been asking these same questions, so we looked to some of the world’s leading marketing experts for answers.

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Topics: SEO

Video Marketing 101: Creating The Playbook

Posted by Kelsey Halverson on Feb 3, 2018 9:43:00 AM

Your company has jumped on board and decided to implement a video marketing strategy this year. There are many different types of videos you can create to promote your business, and there are many factors that go into the production of a video. Most businesses don’t realize that the pre-production phase is just as, if not more important than, the actual video shoot. The pre-production phase is where all of the planning takes place. There are a number of elements that go into producing a video. The success of your video project will largely be determined by the time and effort you put into properly planning it. This article is a tool to guide you through the pre-production process.

When you’re planning to shoot a video, you need to have some basic things in place. If not, not only will you waste a lot of time and money, but you run into the risk of not having any sort of backup plan or schedule in the event things don’t go as smoothly as you’d want. That being said, this is also an exciting phase because you get to be creative and collaborative.



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Topics: Video Marketing

Cover Photo Tips for Facebook Business Pages

Posted by Adam Gray on Feb 1, 2018 8:55:00 AM

When visiting a Page on Facebook, one of the first things you see is the cover photo. It’s crucial to use a cover photo that makes a strong first impression of your Facebook Business Page when people see it.

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Topics: Social Media, facebook