Inbound Marketing Blog

4 Ways to Create Web Content Everyone Can Understand

Content Creation Emily Koss Mar 14, 2019 5 min. read

If you’ve ever worked on multiple writing projects that each require you to use a different voice, you probably know the importance of writing for the correct audience (and if you haven’t, don’t ...

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5 Questions to Ask Yourself During the Website Review Process

website design Natalee Ostrander Feb 27, 2019 6 min. read

It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...

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10 Steps to Optimize Your Landing Page for Conversions

Digital Ads Amy Nelson Feb 11, 2019 4 min. read

I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...

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Build Trust in Your Ads with Google Guarantee

Google Ads Kelsi Cypser Jan 30, 2019 3 min. read

It can sometimes be difficult to show credibility and trust through Google Ads. You want your potential clients to know they can trust that you will provide services up to their standards and meet ...

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5 Reasons Your Business Should Adopt an Inbound Marketing Strategy

Inbound Marketing Ashlee Sinnott Jan 15, 2019 3 min. read

Inbound marketing has been around for some time now, but it is important to understand how correctly carrying out an inbound strategy could benefit your business over the long term. It’s important to ...

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Working With Blue Frog—What Happens During the Content Phase?

SEO Emily Koss Dec 27, 2018 2 min. read

A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...

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Design Principles and Visual Patterns to Improve Web Page Design

website design Elle Scott Dec 19, 2018 4 min. read

Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...

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5 Tips for Smoother Post-Production

Video Marketing Alex Beach Dec 11, 2018 3 min. read

Post-production—commonly known as editing—is the third and final part of the video production process. Following the pre-production and production phases, post-production involves the assembly of all ...

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6 Reasons You Might Not Be Seeing Email Marketing Results

Email Marketing Mallory Daugherty Dec 3, 2018 3 min. read

We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or ...

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The Science Behind Improving Your CTR

Google Ads Amy Nelson Nov 27, 2018 5 min. read

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...

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