Inbound Marketing Blog

It's not you, it's your emails. We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or expensive to successfully engage your audience. A number of different factors could be negatively impacting how many people are actually reading your emails. Here are six of the most common: 

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below average CTRs, fear not! This article will cover the basics of CTRs, what defines a good CTR, how to target more relevant traffic, and finally, how to create better ads that resonate with your audience and perform better.  

Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in creating leads, and the best way to do so is to incite trust between the business and the client. Trust is not always a conscious action. When designing a website, the designer needs to subconsciously convince the buyer that the business is trustworthy. We do this by building a relationship with the buyer through consistency, authenticity, expertise, and personalization. 

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to take action? Retargeting repeatedly places your ads in front of your audience to reiterate your message. The purpose of retargeting ads is to remind users who have already interacted with your business of your message or offering, encouraging them to convert into contacts for your business and, eventually, customers. Users who are already familiar with your brand and visited your website are much more likely to respond to your messages with action. 

Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or constructing a blog article be any different?  A content outline is a map of your project that helps provide some direction so you have an overview of everything it will include. Remember these simple steps to help craft your content and give your readers a clear and comprehensive understanding of your topic.

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons:

1. The competition for space in your News Feed is increasing among family, friends, and businesses. With more content shared and created every day, everyone is competing to share their content with you.

2. Facebook made improvements to how your News Feed works. Rather than showing you irrelevant information, Facebook now aims to show you relevant, engaging content that improves your experience.

So, how can you overcome this decline in organic search and make your posts seen? The answer is simple: Facebook Boosted Posts. 

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can help align your team’s priorities and goals while expediting the redesign process as a whole. This post will discuss what a sitemap is, the benefits of using one, and how to get started with website planning.

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if we flip that process and design for mobile from the start? Let’s take a look at some of the pros and cons of this strategy.

It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, it was actually the annual Inbound conference, hosted by HubSpot. The four-day event brought together professional marketers and speakers to discuss current best practices for inbound marketing. During the second day of the conference, CEO and co-founder of HubSpot, Brian Halligan, delivered a keynote speech that bid farewell to one of the industry’s most trusted companions: the funnel.  

Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.