Inbound Marketing Blog

This post was originally published on March 23, 2017. It has since been updated.  It all starts with a search. When you type a question or phrase into a search engine like Google the search engine’s ...

    This post was originally published  on November 6, 2015. It has since been updated. In a world where trends are constantly changing, it can be hard to maintain a modern image. Rebranding is an ...

It feels like as marketers were just getting the hang of how to market to Millennials, and now there’s a new generational force that simply can’t be ignored; Generation Z.  While they may not ...

“Knowing your customer better than they do is key”, according to Neil Patel, one of Forbes “Top 10 Marketers”. The first step in getting there is the discovery call. Before starting any marketing ...

On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...

Do you love social media? Are you struggling to prove its ROI to your boss? Well, you’ve come to the right place! There are many benefits of utilizing social media as a part of your marketing mix ...

User behavior and search engine algorithms are rapidly evolving, making it difficult for business owners and marketers to make confident decisions when it comes to their website’s interface and ...

At the surface, blogging may seem to be an obsolete marketing practice. But when taken as a piece of a larger inbound marketing strategy, blogging is as vital and beneficial to your business as ever.

It’s the end of a long rebranding process, and your designer has presented three logo designs to you. They’re all great, but it’s hard to decide which one is right for your business. Your boss wants ...

The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...

You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...

Have you recently built a new website, or are you in the process of redesigning one that was built long ago? Perhaps your website is loading slowly or no longer allows certain functions to run ...