Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...
Local SEO Series
Every Wednesday, starting June 3, 2020, we will publish a new blog post on all topics related to local search engine optimization–local SEO for short! Local SEO is the process of optimizing the pages ...
Your Ultimate Pillar Page Development Guide
This post was originally published on February 8, 2018. It has since been updated. Have you heard of the term “pillar page?” If you work in the content marketing world, you most likely have. If you ...
What's the Difference Between My Hosting, My Domain, and My Website's CMS?
If you currently have or are looking to build a website, it is likely you have heard the following terms: domain, hosting, and CMS. It can be confusing with all the different components, but they ...
Why Content Creation Is Your Most Important Online Marketing Strategy
This post was originally published on March 23, 2017. It has since been updated. It all starts with a search. When you type a question or phrase into a search engine like Google the search engine’s ...
Brand Strategy: The Top 5 Benefits of Rebranding
This post was originally published on November 6, 2015. It has since been updated. In a world where trends are constantly changing, it can be hard to maintain a modern image. Rebranding is an ...
5 Ways to Ready Your Marketing Strategy for the Rise of Gen Z
It feels like as marketers were just getting the hang of how to market to Millennials, and now there’s a new generational force that simply can’t be ignored; Generation Z. While they may not ...
4 Questions To Ask To Have an Effective Discovery Call
“Knowing your customer better than they do is key”, according to Neil Patel, one of Forbes “Top 10 Marketers”. The first step in getting there is the discovery call. Before starting any marketing ...
Google's BERT Update: A Giant Leap Forward For Search
On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...
Social Media Marketing: How Can I Prove My ROI?
Do you love social media? Are you struggling to prove its ROI to your boss? Well, you’ve come to the right place! There are many benefits of utilizing social media as a part of your marketing mix ...
5 Tips for Conducting a Website UX Audit
User behavior and search engine algorithms are rapidly evolving, making it difficult for business owners and marketers to make confident decisions when it comes to their website’s interface and ...
Current Best Practices For Your Blog—and Why You Still Need One
At the surface, blogging may seem to be an obsolete marketing practice. But when taken as a piece of a larger inbound marketing strategy, blogging is as vital and beneficial to your business as ever.
