Inbound Marketing Blog

Machine Learning and the Evolution of SEO

Posted by Gabbi Sarcone on Sep 18, 2018 1:54:00 PM

The continuous evolution of SEO can be oversimplified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are happening through Google with over a third of all search inquiries yielding no clicks! Due to a huge improvement in user experience (UX), searchers are getting their questions answered right at the top of the first results page without ever even needing to visit a site.  

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Topics: SEO

The Hows and Whys of Providing Excellent Service

Posted by Kelsey Meyer on Aug 28, 2018 1:00:00 PM

The easiest customer to get is the customer you already have. Keeping your existing clients returning is what builds a strong brand. Brand loyalty will keep them returning as well as bringing their friends. Surely, it was your intention to provide great service when you opened up the doors of your business; below is a list of how to get back to basics and make sure your service is better than ever. 

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Topics: Inbound Strategy

SEO Rules for Website Designers

Posted by Elle Scott on Aug 23, 2018 4:30:00 PM

 

Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, another important element is requiring website designers to focus on details behind the beautiful design: search engine optimization (SEO). Designing a website with SEO as a primary consideration can help your website appear more prominently in search engine results, increasing its chance of being found when your potential customers are looking online for information about products or services like yours. In this article, we’ll offer SEO tips to help your new site get noticed.

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Topics: SEO, Web Development, website design

12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Posted by Kelsi Cypser on Aug 21, 2018 10:48:00 AM

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.

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Topics: Advertising, AdWords, Google, Digital Ads, Google Ads

Best Practices for Direct Mail Marketing

Posted by Natalee Ostrander on Aug 17, 2018 3:44:00 PM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

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Topics: Sales and Marketing, Graphic Design, Commercial Printing, Advertising

Beyond ROI—Measuring the Effectiveness of Your Inbound Strategy

Posted by Gabbi Sarcone on Aug 10, 2018 3:34:02 PM

The goal of any marketing effort is simply driving significant, measurable growth by the most cost-effective means possible. When executives and business owners are looking for every opportunity to pinch pennies, it’s essential you’re able to point to real, quantifiable contributions traced and attributed to your strategic recommendations.

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Topics: Inbound Marketing

2018 Motion Graphic Trends

Posted by Alex Beach on Aug 10, 2018 2:53:00 PM

In the last couple years, the popularity, accessibility, and overall awesomeness of motion graphics have shot through the roof. With the technology more readily available to the average Joe, motion graphics are here to stay.  Motion graphics and special effects are just one way to up your video marketing game. In this article, you will learn about the contemporary trends in the motion graphics industry: what was hot in 2017, what is not so hot anymore, and predictions for the rest of this year.

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Topics: Video Marketing

The Importance of High Quality Images on your Website

Posted by Alex Beach on Aug 6, 2018 6:35:21 PM

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. This means that your website is a very small fish in an extremely large sea. With so many websites available to internet users, it is crucial to maintain a standard quality of content that is in line with today’s technology and best practices. This article will explain what “high quality images” means in this context and how to apply relevant best practices to your website.

 

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Topics: Web Design

How to Create Effective Campaigns for ALL Your Clients in HubSpot

Posted by Blue Frog Team on Jul 25, 2018 1:24:10 PM

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide provides step-by-step instructions on how to create a campaign in HubSpot.

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Topics: Inbound Marketing

The Ultimate Breakdown of File Types

Posted by Natalee Ostrander on Jul 20, 2018 3:45:00 PM

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with a .PSD or an .INDD file, but that doesn’t mean you never will. This guide will help clear up the misunderstandings you might have about file types and maybe introduce you to a brand new one along the way.

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Topics: website design