Inbound Marketing Blog

Mobile usage has changed how users and search engines interact with websites. As mobile searching becomes more and more common, search engines have adapted to meet the growing demand for mobile ...

Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s visibility in Google Search results. Whether you’re a business owner, SEO specialist, site ...

You’ve heard it time and time again, “Google loves fresh content!” So, if you want your site to be new and trendy in Google’s eyes, you should be continuously updating and altering your website ...

As an SEO specialist, I find sitemaps and robots.txt files to be some of the most head-scratching topics under the SEO umbrella. However, when used correctly, they can help to better communicate your ...

Search engine robots have become increasingly more sophisticated in their ability to understand the content on a website, but without clear indication and language, those robots may only be able to ...

How’s your business’ visibility in local search results? Struggling to get in front of nearby customers? This complete checklist for location page search engine optimization (SEO) will help you ...

Have you ever visited a site and just could not find what you were looking for?! It’s a frustrating experience too many visitors have when trying to find information, products, services, or even ...

Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...

A website URL is one of the most visible elements of your site. From search results to social media, the URL plays a big role in establishing authority and trust. Here are some simple ways to ...

Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...

Every Wednesday, starting June 3, 2020, we will publish a new blog post on all topics related to local search engine optimization–local SEO for short! Local SEO is the process of optimizing the pages ...

This post was originally published on February 8, 2018. It has since been updated. Have you heard of the term “pillar page?” If you work in the content marketing world, you most likely have. If you ...