Inbound Marketing Blog

True Life: I Want Someone to be Addicted to My Blog

Posted by Sarah Eggers on Apr 23, 2018 12:00:00 AM

Are you feeling like you’re just going through the motions with your blog? Blogging may seem simple, but creating blog posts that are enticing and addictive takes work! And let’s face it, having a blog that’s drab and doesn’t make readers want to come back for more doesn’t do you much good. It’s worth it to put in the extra effort to write a blog that draws your readers in. So, what should you be doing to make your blog more captivating? Try these tips.

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Topics: Content Creation

Measure Your Marketing Success with Databox

Posted by Lindsey Wanninger on Apr 19, 2018 3:24:00 PM

You know how important analytics is for your business. Do you spend hours trying to figure out which key performance indicators are important to measure and report? Databox can help you streamline this process to improve the efficiency and success of your business.

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Topics: Inbound Marketing

10 Website Trends that Shape Your Future Designs

Posted by Blue Frog Staff on Apr 17, 2018 9:15:00 AM

Over the past decade of designing websites, Blue Frog has seen design trends come and go at an increasing pace. Throughout the rest of 2018, thousands of companies will be trying new and innovative designs to help create a better user experience and encourage engagement. With more competition than ever before, web development firms are pushing the boundaries of elegant design and lightning speed.

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Topics: Web Design

What Should I Expect with an Inbound Marketing Partner? 

Posted by Kelsey Meyer on Apr 13, 2018 3:36:00 PM

Internal sales and marketing departments tend to not play nicely together. There is often the back and forth that marketing doesn’t bring qualified leads and sales won’t close the leads they get. It’s a classic chicken-and-egg scenario. So, as a small business, before you decide to hire new internal staff to conduct your marketing, consider outsourcing this work like you might outsource HR, payroll, or IT. When you bring in an outsourced, professional marketing agency, they’re able to bridge the gap between your sales and their marketing to best tee up your sales team to close as many leads as possible for your business. While bridging that gap, your inbound marketing partner will help solve some other problems, as well. 

  • Strategy
  • Analytics 
  • Time
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What Is Parallax Scrolling?

Posted by Adam Gray on Apr 8, 2018 8:39:00 AM

Parallax scrolling is one of the latest buzzwords in web design, but what is it, exactly? In this article, you’ll learn about parallax, its pros and cons, and how you can maximize its potential for your web site.

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Topics: Web Development

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Media, Social Strategy, facebook

Bring Your Old Business Blog Posts Back to Life & Increase Traffic

Posted by Mikayla Wilson on Apr 2, 2018 10:00:00 AM

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about change is it presents us with an opportunity to revamp ourselves, our wardrobes, and even our blog content.

Over time, our blog posts can become stale, outdated, and inaccurate, but a little TLC can bring them back to life.

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Topics: SEO, Content Creation, Business Marketing, Inbound Strategy

5 Ways To Clean Up Your Marketing Strategy This Spring

Posted by Lindsey Wanninger on Mar 31, 2018 1:22:00 PM

You’ve heard the term, “spring cleaning,” and a good majority of you probably clean out your houses every year when spring comes around. Why stop when your home is clean? Look at your business’ marketing strategy and use these steps as a guide to help clean up your marketing strategy.

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How to Grab Attention and Keep It With Facebook Video Ads

Posted by Laura Stroup on Mar 27, 2018 3:55:00 PM

Over the past few years, Facebook ads have become an extremely powerful tool for digital marketers as the popularity of social media has grown. With more than 1 billion people using Facebook, advertising on the social network has become a great way to find new customers and build brand loyalty. This year, Facebook video ads are the latest tool to try out to grab users’ attention.

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Topics: Advertising

6 Questions to Ask Yourself During the Website Design Process

Posted by Elle Scott on Mar 23, 2018 3:19:00 PM

In my last blog post, I provided a checklist of important items to consider before designing a new website. Today, we will cover several questions to ask yourself during the design process and tips that can improve the appearance and functionality of the site.

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