What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...
What Makes a Good Logo
Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...
SVG v. PNG: Which to Use & Why
On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two ...
How to Choose and Use Your Website Color Scheme
Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...
Blue Frog Marketing Teams Up With Superhero Window Washers
Blue Frog Marketing teamed up with our client, Larry’s Window Service, for their third annual event with Blank Children’s Hospital in Des Moines. The event is more than just your typical window wash. ...
What Is the AdWords Quality Score & How Can I Improve It?
You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...
What to Look For in a CRM Tool
A CRM is customer relationship management software typically used for sales and business development that allows you to monitor and record your interactions withexisting and potential clients. There ...
How to Create a Style Guide for Your Brand
Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand.
Assembling the Perfect Homepage
Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...
Best Practices for Creating Animated GIFs
The almighty GIF—we’ve all seen them. Short for graphics interchange format, the GIF is an image format that first emerged on the tech scene in June of 1987. GIFs work by compressing several frames ...
Can You Practice Inbound Marketing and Use Pop-ups?
If you ask someone what they think of website pop-ups, you’re most likely going to hear that pop-ups are annoying. But the truth is that when used correctly, pop-ups can actually create a simplified ...
5 Tips to Help Choose Images for Your New Website Design
Deciding which images to use on your new website can be both fun and challenging. Using great images not only adds to the website design, but it can also help communicate the story behind your ...
