We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or ...
The Science Behind Improving Your CTR
Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...
6 Ways Your Website Design Can Inspire Trust
Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...
Upgrade Your Digital Advertising Strategy with Retargeting
Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to ...
How Do I Create a Content Outline?
Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or ...
Why You Should Boost Posts on Facebook
Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...
Use a Sitemap to Successfully Plan and Implement a Website Redesign
Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...
The Pros and Cons of Mobile-First Design
Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...
The Retirement of the Old Sales Funnel
It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, ...
How Can Motion Graphics Boost Your Marketing Efforts?
Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital ...
Why Use Facebook Carousel Ads?
It’s no secret that Facebook advertising is used to raise brand awareness. As an advertiser, you may already use it because you know that 68% of U.S. adults use Facebook, making it a powerful tool ...
Machine Learning and the Evolution of SEO
The continuous evolution of SEO can be broadly classified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are ...
