Inbound Marketing Blog
Page 5

The Importance of High Quality Images on your Website

Web Design Alex Beach Aug 6, 2018 3 min. read

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. ...

Read More

How to Create Effective Campaigns for ALL Your Clients in HubSpot

Inbound Marketing Blue Frog Team Jul 25, 2018 3 min. read

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide ...

Read More

The Ultimate Breakdown of File Types

website design Blue Frog Team Jul 20, 2018 4 min. read

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with ...

Read More

Components You Should Incorporate in Your Search Ad Copy

Advertising Kelsi Cypser Jul 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

Read More

What Makes a Good Logo

Graphic Design Blue Frog Team Jul 14, 2018 3 min. read

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

Read More

SVG v. PNG: Which to Use & Why

Web Design Alex Beach Jul 10, 2018 3 min. read

  On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two ...

Read More

How to Choose and Use Your Website Color Scheme

Graphic Design Elle Scott Jul 3, 2018 3 min. read

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...

Read More

Blue Frog Marketing Teams Up With Superhero Window Washers

Video Marketing Kelsey Halverson Jun 28, 2018 2 min. read

Blue Frog Marketing teamed up with our client, Larry’s Window Service, for their third annual event with Blank Children’s Hospital in Des Moines. The event is more than just your typical window wash. ...

Read More

What Is the AdWords Quality Score & How Can I Improve It?

Advertising Kelsi Cypser Jun 25, 2018 4 min. read

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...

Read More

What to Look For in a CRM Tool

HubSpot Blue Frog Team Jun 20, 2018 2 min. read

A CRM is customer relationship management software typically used for sales and business development that allows you to monitor and record your interactions withexisting and potential clients. There ...

Read More

How to Create a Style Guide for Your Brand

branding Blue Frog Team Jun 19, 2018 4 min. read

Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand. 

Read More

Assembling the Perfect Homepage

SEO Blue Frog Team Jun 18, 2018 3 min. read

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...

Read More