Inbound Marketing Blog
Page 5

Components You Should Incorporate in Your Search Ad Copy

Advertising Kelsi Cypser Jul 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

Read More

What Makes a Good Logo

Graphic Design Blue Frog Team Jul 14, 2018 3 min. read

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

Read More

SVG v. PNG: Which to Use & Why

Web Design Alex Beach Jul 10, 2018 3 min. read

  On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two ...

Read More

How to Choose and Use Your Website Color Scheme

Graphic Design Elle Scott Jul 3, 2018 3 min. read

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...

Read More

Blue Frog Marketing Teams Up With Superhero Window Washers

Video Marketing Kelsey Halverson Jun 28, 2018 2 min. read

Blue Frog Marketing teamed up with our client, Larry’s Window Service, for their third annual event with Blank Children’s Hospital in Des Moines. The event is more than just your typical window wash. ...

Read More

What Is the AdWords Quality Score & How Can I Improve It?

Advertising Kelsi Cypser Jun 25, 2018 4 min. read

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...

Read More

What to Look For in a CRM Tool

HubSpot Blue Frog Team Jun 20, 2018 2 min. read

A CRM is customer relationship management software typically used for sales and business development that allows you to monitor and record your interactions withexisting and potential clients. There ...

Read More

How to Create a Style Guide for Your Brand

branding Blue Frog Team Jun 19, 2018 4 min. read

Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand. 

Read More

Assembling the Perfect Homepage

SEO Blue Frog Team Jun 18, 2018 3 min. read

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...

Read More

Best Practices for Creating Animated GIFs

Video Marketing Alex Beach Jun 15, 2018 4 min. read

The almighty GIF—we’ve all seen them. Short for graphics interchange format, the GIF is an image format that first emerged on the tech scene in June of 1987. GIFs work by compressing several frames ...

Read More

Can You Practice Inbound Marketing and Use Pop-ups?

Inbound Marketing Blue Frog Team May 31, 2018 3 min. read

If you ask someone what they think of website pop-ups, you’re most likely going to hear that pop-ups are annoying. But the truth is that when used correctly, pop-ups can actually create a simplified ...

Read More

5 Tips to Help Choose Images for Your New Website Design

Elle Scott May 29, 2018 3 min. read

Deciding which images to use on your new website can be both fun and challenging. Using great images not only adds to the website design, but it can also help communicate the story behind your ...

Read More