Inbound Marketing Blog

Where Do I Put a CTA in a Blog Article?

SEO Emily Koss Jul 18, 2019 3 min. read

You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...

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3 Important Steps to Optimize Your Google My Business Listing

Inbound Marketing Zach Swailes Apr 17, 2019 2 min. read

Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...

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Working With Blue Frog—What Happens During the Content Phase?

SEO Emily Koss Dec 27, 2018 2 min. read

A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...

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Machine Learning and the Evolution of SEO

SEO Gabbi Sarcone Sep 18, 2018 2 min. read

The continuous evolution of SEO can be oversimplified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are ...

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SEO Rules for Website Designers

SEO Elle Scott Aug 23, 2018 3 min. read

  Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...

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Assembling the Perfect Homepage

SEO Blue Frog Team Jun 18, 2018 3 min. read

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...

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Bring Your Old Business Blog Posts Back to Life & Increase Traffic

SEO Blue Frog Team Apr 2, 2018 3 min. read

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about ...

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Improve Your Writing Instantly with These Tips

SEO Blue Frog Team Mar 19, 2018 4 min. read

Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips ...

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What Is Schema Markup?

SEO Blue Frog Team Feb 18, 2018 3 min. read

The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using ...

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5 SEO Trends to Look Out for in 2018

SEO Blue Frog Team Feb 16, 2018 4 min. read

As we scroll through our social newsfeeds at the first of the year, we see posts making bold statements like, “New year, new me.” January is a great time to set goals and start new habits. However, ...

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Your Ultimate Pillar Page Development Guide

SEO Blue Frog Team Feb 8, 2018 12 min. read

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly ...

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How to Effectively Write Meta Descriptions [in 2018]

SEO Blue Frog Team Feb 6, 2018 7 min. read

Near the end of 2017, Google made a major change to how they display snippets (AKA meta descriptions) in organic search results. According to a SISTRIX analysis, before mid-November, more than 90% of ...

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