Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...
Title Tag Optimization: 5 Simple Steps
Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...
Your Ultimate Pillar Page Development Guide
This post was originally published on February 8, 2018. It has since been updated. Have you heard of the term “pillar page?” If you work in the content marketing world, you most likely have. If you ...
Why Content Creation Is Your Most Important Online Marketing Strategy
This post was originally published on March 23, 2017. It has since been updated. It all starts with a search. When you type a question or phrase into a search engine like Google the search engine’s ...
Google's BERT Update: A Giant Leap Forward For Search
On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...
5 Tips for Conducting a Website UX Audit
User behavior and search engine algorithms are rapidly evolving, making it difficult for business owners and marketers to make confident decisions when it comes to their website’s interface and ...
Where Do I Put a CTA in a Blog Article?
You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...
3 Important Steps to Optimize Your Google My Business Listing
Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...
Working With Blue Frog—What Happens During the Content Phase?
A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...
Machine Learning and the Evolution of SEO
The continuous evolution of SEO can be broadly classified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are ...
SEO Rules for Website Designers
Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...
Assembling the Perfect Homepage
Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...
