This post was originally published on March 23, 2017. It has since been updated. It all starts with a search. When you type a question or phrase into a search engine like Google the search engine’s ...
Google's BERT Update: A Giant Leap Forward For Search
On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...
5 Tips for Conducting a Website UX Audit
User behavior and search engine algorithms are rapidly evolving, making it difficult for business owners and marketers to make confident decisions when it comes to their website’s interface and ...
Where Do I Put a CTA in a Blog Article?
You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...
3 Important Steps to Optimize Your Google My Business Listing
Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...
Working With Blue Frog—What Happens During the Content Phase?
A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...
Machine Learning and the Evolution of SEO
The continuous evolution of SEO can be broadly classified as a shift from search engine optimization toward search experience optimization. According to Business Insider, 90% of online searches are ...
SEO Rules for Website Designers
Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...
Assembling the Perfect Homepage
Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...
Bring Your Old Business Blog Posts Back to Life & Increase Traffic
In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about ...
Improve Your Writing Instantly with These Tips
Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips ...
What Is Schema Markup?
The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using ...
