Inbound Marketing Blog

True Story: Branding Is Like Dating

branding Natalee Ostrander Jun 19, 2019 5 min. read

Have you ever been on a bad date where the other person wouldn’t stop talking about themselves? Or maybe they just didn’t get to know you before they made a snap judgement. Chances are, the ...

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The Rise of Data-Driven Branding

Inbound Marketing Blue Frog Team May 21, 2019 3 min. read

Data-driven branding is a powerful tool in the age of ecommerce and social storytelling. Due to the massive amounts of data being generated in the digital age, modern marketers have a more holistic ...

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What Makes a Good Logo

Graphic Design Natalee Ostrander Jul 14, 2018 3 min. read

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

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How to Create a Style Guide for Your Brand

branding Natalee Ostrander Jun 19, 2018 4 min. read

Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand. 

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Why Consider Rebranding?

Business Marketing Diane Campbell May 31, 2017 3 min. read

Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.

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