It’s the end of a long rebranding process, and your designer has presented three logo designs to you. They’re all great, but it’s hard to decide which one is right for your business. Your boss wants ...
True Story: Branding Is Like Dating
Have you ever been on a bad date where the other person wouldn’t stop talking about themselves? Or maybe they just didn’t get to know you before they made a snap judgement. Chances are, the ...
The Rise of Data-Driven Branding
Data-driven branding is a powerful tool in the age of ecommerce and social storytelling. Due to the massive amounts of data being generated in the digital age, modern marketers have a more holistic ...
What Makes a Good Logo
Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...
How to Create a Style Guide for Your Brand
Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand.
Why Consider Rebranding?
Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.
