Inbound Marketing Blog
Email marketing

How Can Email Marketing Impact My Marketing Goals? In an age where the world is communicating remotely, the amount of daily email traffic has grown by more than 4% year over year. The number of email ...

One of the biggest mistakes businesses make when it comes to email marketing is sending one generic email out to their entire database rather than segmenting their contacts and crafting unique ...

Our email inboxes are overwhelmed every day by newsletters, promotional offers, event invitations, and more. Most of us only open the emails that truly speak to us and delete the rest.

We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or ...

Email workflows are automated sets of emails scheduled to go out to a select group of contacts over a specified period of time in order to prompt them to take action. Workflows can seem like a ...

Email marketing has evolved a great deal over the past few years. Some marketers are striving to create fancy, over-the-top emails, but is it really worth it? What resonates best with readers? ...

Email automation is the ability to prepare an email before it’s needed. Using inbound marketing strategies, you can estimate when your target audience may need certain information. With this ...

“Nothing is so common as the desire to be remarkable.”― William Shakespeare As a business owner, you started your small business to provide an amazing product or service. At first this is fairly ...

Are you the type to sign your name, full name, logos, websites? In the business world, you are probably sending hundreds or even thousands of emails per day. All of these emails have a chunk of text ...

Email Marketing Best Practices It is no secret that the internet has transformed modern communication. Terms like; Instant messages, private message, post, like, share, tweet, bump have become ...