Inbound Marketing Blog

How to Plan Your Marketing Strategy

Social Media Kelsey Meyer Jul 24, 2019 4 min. read

The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...

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Where Do I Put a CTA in a Blog Article?

SEO Emily Koss Jul 18, 2019 3 min. read

You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...

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4 Ways to Create Web Content Everyone Can Understand

Content Creation Emily Koss Mar 14, 2019 5 min. read

If you’ve ever worked on multiple writing projects that each require you to use a different voice, you probably know the importance of writing for the correct audience (and if you haven’t, don’t ...

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Working With Blue Frog—What Happens During the Content Phase?

SEO Emily Koss Dec 27, 2018 2 min. read

A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...

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How Do I Create a Content Outline?

Content Creation Emily Koss Oct 29, 2018 3 min. read

Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or ...

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Assembling the Perfect Homepage

SEO Blue Frog Team Jun 18, 2018 3 min. read

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...

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Mystery Solved: Directing Your Next Blog Post Towards Success

Content Creation Blue Frog Team May 16, 2018 7 min. read

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a ...

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True Life: I Want Someone to be Addicted to My Blog

Content Creation Blue Frog Team Apr 23, 2018 3 min. read

Are you feeling like you’re just going through the motions with your blog? Blogging may seem simple, but creating blog posts that are enticing and addictive takes work! And let’s face it, having a ...

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Bring Your Old Business Blog Posts Back to Life & Increase Traffic

SEO Blue Frog Team Apr 2, 2018 3 min. read

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about ...

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Improve Your Writing Instantly with These Tips

SEO Blue Frog Team Mar 19, 2018 4 min. read

Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips ...

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Your Ultimate Pillar Page Development Guide

SEO Blue Frog Team Feb 8, 2018 12 min. read

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly ...

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Writing For Your Audience

SEO Blue Frog Team Jan 24, 2018 3 min. read

Good content is one thing, but good content written for a specific audience takes your marketing to another level. Identifying who you’re trying to reach prior to putting pen to paper will help you ...

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