Inbound Marketing Blog

Your Ultimate Pillar Page Development Guide

Posted by Micah Hartmann on Feb 8, 2018 5:39:00 PM

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly recently started adopting the topic cluster website organization strategy, and they are beginning to be more proactive about implementing it on websites.

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Topics: SEO, Content Creation, Writing

Writing For Your Audience

Posted by Sarah Eggers on Jan 24, 2018 2:19:00 PM

Good content is one thing, but good content written for a specific audience takes your marketing to another level. Identifying who you’re trying to reach prior to putting pen to paper will help you to create successful content.

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Topics: SEO, Content Creation

How to Use Keywords for SEO Without It Feeling Forced

Posted by Sarah Eggers on Jan 8, 2018 3:08:00 PM

The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on your website? The first rule to remember is to only use keywords in natural, reader-friendly ways. Keyword stuffing will undermine the quality of your content, and search engines may penalize you.

Let’s explore more SEO tips.


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Topics: SEO, Content Creation

How to Write the Perfect Content for Your Website Homepage

Posted by Sarah Eggers on Dec 23, 2017 11:53:00 AM

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.


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Topics: SEO, Content Creation, Web Design, Web Development

How to Start Practicing Inbound Marketing Techniques Today

Posted by Mikayla Wilson on Nov 20, 2017 11:33:00 AM

What is inbound marketing?

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.


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Topics: Inbound Marketing, SEO, Content Creation

Composing the Perfect Title

Posted by Sarah Eggers on Oct 23, 2017 1:13:00 PM

Many businesses work hard to produce great content, but titles are often created in a rush or quickly slapped onto an article before or after the piece is written. It's important to realize how important a title truly is. If it's too dull or generic, how do you expect to attract the kinds of readers you want and deserve?

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Topics: SEO, Content Creation

How to Develop a Content Calendar

Posted by Sarah Eggers on Oct 10, 2017 7:01:00 PM

Content-driven marketing is becoming increasingly popular by the day, but it’s not enough for businesses to simply generate compelling content. You need to develop an overall content strategy and plan of execution to make sure all of your great content doesn’t go to waste.

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Topics: Content Creation

How to Make Your Content Stand Out in the Crowd

Posted by Sarah Eggers on Sep 21, 2017 4:07:00 PM

In today’s world of technology and easy access to more information than you could ever possibly need, standing out is harder than ever. Creating content that will get the read over other resources covering the same topic can be difficult. Today, we will give you a recipe to help you create great content that will help you get the click.

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Topics: Content Creation

Don’t Know What to Write About? How to Get Blog Topic Inspiration

Posted by Mikayla Wilson on Aug 28, 2017 1:27:01 PM

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"

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Topics: Inbound Marketing, Content Creation, Blogging

SEO Basics: The Truth About Keywords Today

Posted by Micah Hartmann on Aug 25, 2017 11:56:00 AM

In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.

Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.

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Topics: SEO, Content Creation, Blogging