Inbound Marketing Blog

Mystery Solved: Directing Your Next Blog Post Towards Success

Posted by Micah Hartmann on May 16, 2018 12:11:04 PM

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.

You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases?  I’m glad you asked. Let’s jump right in and find the answer!

Read More

Topics: Content Creation, Blogging, Writing

True Life: I Want Someone to be Addicted to My Blog

Posted by Sarah Eggers on Apr 23, 2018 12:00:00 AM

Are you feeling like you’re just going through the motions with your blog? Blogging may seem simple, but creating blog posts that are enticing and addictive takes work! And let’s face it, having a blog that’s drab and doesn’t make readers want to come back for more doesn’t do you much good. It’s worth it to put in the extra effort to write a blog that draws your readers in. So, what should you be doing to make your blog more captivating? Try these tips.

Read More

Topics: Content Creation

Bring Your Old Business Blog Posts Back to Life & Increase Traffic

Posted by Mikayla Wilson on Apr 2, 2018 10:00:00 AM

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about change is it presents us with an opportunity to revamp ourselves, our wardrobes, and even our blog content.

Over time, our blog posts can become stale, outdated, and inaccurate, but a little TLC can bring them back to life.

Read More

Topics: SEO, Content Creation, Business Marketing, Inbound Strategy

Improve Your Writing Instantly with These Tips

Posted by Sarah Eggers on Mar 19, 2018 4:01:00 PM

Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips to instantly improve your writing. Listen up—you won’t want to miss this!

Read More

Topics: SEO, Content Creation, Writing

Your Ultimate Pillar Page Development Guide

Posted by Micah Hartmann on Feb 8, 2018 5:39:00 PM

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly recently started adopting the topic cluster website organization strategy, and they are beginning to be more proactive about implementing it on websites.

Read More

Topics: SEO, Content Creation, Writing

Writing For Your Audience

Posted by Sarah Eggers on Jan 24, 2018 2:19:00 PM

Good content is one thing, but good content written for a specific audience takes your marketing to another level. Identifying who you’re trying to reach prior to putting pen to paper will help you to create successful content.

Read More

Topics: SEO, Content Creation

How to Use Keywords for SEO Without It Feeling Forced

Posted by Sarah Eggers on Jan 8, 2018 3:08:00 PM

The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on your website? The first rule to remember is to only use keywords in natural, reader-friendly ways. Keyword stuffing will undermine the quality of your content, and search engines may penalize you.

Let’s explore more SEO tips.


Read More

Topics: SEO, Content Creation

How to Write the Perfect Content for Your Website Homepage

Posted by Sarah Eggers on Dec 23, 2017 11:53:00 AM

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.


Read More

Topics: SEO, Content Creation, Web Design, Web Development

How to Start Practicing Inbound Marketing Techniques Today

Posted by Mikayla Wilson on Nov 20, 2017 11:33:00 AM

What is inbound marketing?

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.


Read More

Topics: Inbound Marketing, SEO, Content Creation

Composing the Perfect Title

Posted by Sarah Eggers on Oct 23, 2017 1:13:00 PM

Many businesses work hard to produce great content, but titles are often created in a rush or quickly slapped onto an article before or after the piece is written. It's important to realize how important a title truly is. If it's too dull or generic, how do you expect to attract the kinds of readers you want and deserve?

Read More

Topics: SEO, Content Creation