Inbound Marketing Blog

Using Smart CTAs to Boost Your Inbound Marketing Results

Posted by Laura Stroup on Mar 15, 2018 11:14:00 AM

Calls to action are among the most important tools when it comes to inbound marketing. CTAs direct people to take specific actions on your website and promote your landing page offers to help gain leads. But if you want to take CTAs to the next level, smart CTAs allow you to customize the experience that visitors, leads, and customers have on your website.


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Topics: Inbound Strategy

How to Build HubSpot's Topic Clusters

Posted by Lindsey Wanninger on Feb 20, 2018 3:52:00 PM

 What is a topic cluster?

Topic clusters and pillar pages go hand in hand but are not the same thing. A topic cluster is, as its name indicates, a cluster of subtopics that cover a range of information that relates to a core topic. It consists of pillar content, subtopics, and different articles to support it. If you want more information about pillar pages, read HubSpot’s article here.


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Topics: HubSpot, Inbound Strategy