Inbound Marketing Blog

How Can Motion Graphics Boost Your Marketing Efforts?

Posted by Alex Beach on Oct 3, 2018 1:50:00 PM

Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.


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Topics: Graphic Design, Video Marketing

Best Practices for Direct Mail Marketing

Posted by Natalee Ostrander on Aug 17, 2018 3:44:00 PM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

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Topics: Advertising, Commercial Printing, Graphic Design, Sales and Marketing

What Makes a Good Logo

Posted by Natalee Ostrander on Jul 14, 2018 8:29:00 AM

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

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Topics: Logo, branding, Graphic Design

How to Choose and Use Your Website Color Scheme

Posted by Elle Scott on Jul 3, 2018 10:34:53 AM

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

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Topics: website design, Graphic Design

Top 10 Google Fonts Pairings

Posted by Blue Frog Team on Feb 14, 2018 8:55:00 AM

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be finding the right font pairing to use for your project. Fortunately, Blue Frog is here to help with a list of our top 10 Google Font pairings.

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Topics: Graphic Design, Web Design

Why Should I Hire a Professional to Design My Facebook Ads?

Posted by Blue Frog Team on Dec 23, 2016 8:21:00 AM

If you’re debating whether to bite the bullet and hire a professional graphic designer or marketing agency to create online advertisements for your business, we’re here to help you make a decision. (I have to admit that my goal today is to sway your choice, but it's ultimately yours.) 

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Topics: Social Media, Graphic Design

Why You Need Professional Graphic Design for Social Media

Posted by Blue Frog Team on Sep 12, 2016 11:02:00 AM

When we hear the term social media, most of us instantly think of platforms like Twitter and Facebook. You may have read the title of this blog post and be wondering, Why would I pay someone to manage my social media accounts for me when I can do it myself? That’s a great question and the focus of this article. Social media profiles for businesses are much different from personal social media profiles. It’s important for businesses to represent themselves professionally as well as connect with viewers and followers effectively. To do that, professional design is required. Here's why:

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Topics: Graphic Design, Social Media

How to Design a Successful Logo for Your Business

Posted by Blue Frog Team on Aug 31, 2016 10:30:00 AM

Five basic principles have been used to create successful logos time and again. We’ll walk through each of those today. Next time you sit down to design a logo or approve a logo created for you, go through this list to make sure it’s not missing any key components.

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Topics: Graphic Design, Personal Branding

Developing a Content Marketing Strategy: Infographics

Posted by Diane Campbell on Aug 19, 2016 11:00:00 AM

A good content marketing strategy should incorporate a variety of formats, including social media, blogging, and downloadable content offers, to enhance awareness of your brand, attract new and returning website visitors, and give them reason to become customers and even brand ambassadors. Including infographics in your selection of downloadable content gives your audience a simple, time-saving alternative to reading the valuable insight you have to offer them in text form.

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Topics: Graphic Design, Content Creation

Why and How to Use Marketing eBooks

Posted by Diane Campbell on Aug 3, 2016 10:30:00 AM

The best content marketing strategies use multiple components, such as social media, blogging, and downloadable content offers, to increase brand awareness, attract website visitors, and nurture them into customers and even promoters of your brand. These coordinated efforts are often referred to as “inbound marketing” because of the focus on attracting customers through their own interests rather than simply advertising your brand to them.

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Topics: Content Creation, Graphic Design