Inbound Marketing Blog

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be finding the right font pairing to use for your project. Fortunately, Blue Frog is here to help with a list of our top 10 Google Font pairings.

If you’re debating whether to bite the bullet and hire a professional graphic designer or marketing agency to create online advertisements for your business, we’re here to help you make a decision. (I have to admit that my goal today is to sway your choice, but it's ultimately yours.) 

When we hear the term social media, most of us instantly think of platforms like Twitter and Facebook. You may have read the title of this blog post and be wondering, Why would I pay someone to manage my social media accounts for me when I can do it myself? That’s a great question and the focus of this article. Social media profiles for businesses are much different from personal social media profiles. It’s important for businesses to represent themselves professionally as well as connect with viewers and followers effectively. To do that, professional design is required. Here's why:

Five basic principles have been used to create successful logos time and again. We’ll walk through each of those today. Next time you sit down to design a logo or approve a logo created for you, go through this list to make sure it’s not missing any key components.

A good content marketing strategy should incorporate a variety of formats, including social media, blogging, and downloadable content offers, to enhance awareness of your brand, attract new and returning website visitors, and give them reason to become customers and even brand ambassadors. Including infographics in your selection of downloadable content gives your audience a simple, time-saving alternative to reading the valuable insight you have to offer them in text form.

The best content marketing strategies use multiple components, such as social media, blogging, and downloadable content offers, to increase brand awareness, attract website visitors, and nurture them into customers and even promoters of your brand. These coordinated efforts are often referred to as “inbound marketing” because of the focus on attracting customers through their own interests rather than simply advertising your brand to them.

 Many business owners are reluctant to consider hiring professional graphic designers for their marketing efforts. You may be tempted to cut corners by doing your own graphics (in addition to everything else that goes into managing business operations), but that would take your attention away from what you do best, diverting it to a task that is best suited to a specialized professional. Even if you’ve never considered hiring a graphic designer before, consider how professional design can make a difference in these four common marketing tasks.