Inbound Marketing Blog

What Makes a Good Logo

Posted by Natalee Ostrander on Jul 14, 2018 8:29:00 AM

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

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Topics: Graphic Design, branding, Logo

How to Choose and Use Your Website Color Scheme

Posted by Elle Scott on Jul 3, 2018 10:34:53 AM

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

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Topics: Graphic Design, website design

Top 10 Google Fonts Pairings

Posted by Adam Gray on Feb 14, 2018 8:55:00 AM

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be finding the right font pairing to use for your project. Fortunately, Blue Frog is here to help with a list of our top 10 Google Font pairings.

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Topics: Graphic Design, Web Design

Why Should I Hire a Professional to Design My Facebook Ads?

Posted by Micah Hartmann on Dec 23, 2016 8:21:00 AM

If you’re debating whether to bite the bullet and hire a professional graphic designer or marketing agency to create online advertisements for your business, we’re here to help you make a decision. (I have to admit that my goal today is to sway your choice, but it's ultimately yours.) 

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Topics: Social Media, Graphic Design

Why You Need Professional Graphic Design for Social Media

Posted by Micah Hartmann on Sep 12, 2016 11:02:00 AM

When we hear the term social media, most of us instantly think of platforms like Twitter and Facebook. You may have read the title of this blog post and be wondering, Why would I pay someone to manage my social media accounts for me when I can do it myself? That’s a great question and the focus of this article. Social media profiles for businesses are much different from personal social media profiles. It’s important for businesses to represent themselves professionally as well as connect with viewers and followers effectively. To do that, professional design is required. Here's why:

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Topics: Social Media, Graphic Design

How to Design a Successful Logo for Your Business

Posted by Micah Hartmann on Aug 31, 2016 10:30:00 AM

Five basic principles have been used to create successful logos time and again. We’ll walk through each of those today. Next time you sit down to design a logo or approve a logo created for you, go through this list to make sure it’s not missing any key components.

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Topics: Graphic Design, Personal Branding

Developing a Content Marketing Strategy: Infographics

Posted by Diane Campbell on Aug 19, 2016 11:00:00 AM

A good content marketing strategy should incorporate a variety of formats, including social media, blogging, and downloadable content offers, to enhance awareness of your brand, attract new and returning website visitors, and give them reason to become customers and even brand ambassadors. Including infographics in your selection of downloadable content gives your audience a simple, time-saving alternative to reading the valuable insight you have to offer them in text form.

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Topics: Content Creation, Graphic Design

Why and How to Use Marketing eBooks

Posted by Diane Campbell on Aug 3, 2016 10:30:00 AM

The best content marketing strategies use multiple components, such as social media, blogging, and downloadable content offers, to increase brand awareness, attract website visitors, and nurture them into customers and even promoters of your brand. These coordinated efforts are often referred to as “inbound marketing” because of the focus on attracting customers through their own interests rather than simply advertising your brand to them.

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Topics: Content Creation, Graphic Design

Graphic Design in Des Moines: 4 Things You Didn’t Realize You Should Hire a Professional For!

Posted by Kelsey Halverson on Jul 15, 2016 10:00:00 AM

 Many business owners are reluctant to consider hiring professional graphic designers for their marketing efforts. You may be tempted to cut corners by doing your own graphics (in addition to everything else that goes into managing business operations), but that would take your attention away from what you do best, diverting it to a task that is best suited to a specialized professional. Even if you’ve never considered hiring a graphic designer before, consider how professional design can make a difference in these four common marketing tasks.

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Topics: Graphic Design

“Passport” Programs Reward Customers, Boost Business

Posted by Jamie Pfeiffer on Jun 16, 2016 11:00:00 AM

From coffee shop punch cards to hotel rewards, loyalty programs are incredibly popular. Some of the most effective of these programs are those that set up customer activities that are essentially games: McDonald’s Monopoly promotion and the “collect and win” soda bottle cap promotions are some of the best known.

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Topics: Sales and Marketing, Graphic Design, Commercial Printing, Business Marketing