Inbound Marketing Blog

6 Ways Your Website Design Can Inspire Trust

Graphic Design Blue Frog Team Nov 15, 2018 4 min. read

Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...

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How Can Motion Graphics Boost Your Marketing Efforts?

Graphic Design Alex Beach Oct 3, 2018 2 min. read

Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital ...

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Best Practices for Direct Mail Marketing

Sales and Marketing Blue Frog Team Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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What Makes a Good Logo

Graphic Design Blue Frog Team Jul 14, 2018 3 min. read

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

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How to Choose and Use Your Website Color Scheme

Graphic Design Elle Scott Jul 3, 2018 3 min. read

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...

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Top 10 Google Fonts Pairings

Graphic Design Blue Frog Team Feb 14, 2018 3 min. read

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be ...

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Why Should I Hire a Professional to Design My Facebook Ads?

Social Media Blue Frog Team Dec 23, 2016 3 min. read

If you’re debating whether to bite the bullet and hire a professional graphic designer or marketing agency to create online advertisements for your business, we’re here to help you make a decision. ...

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Why You Need Professional Graphic Design for Social Media

Social Media Blue Frog Team Sep 12, 2016 2 min. read

When we hear the term social media, most of us instantly think of platforms like Twitter and Facebook. You may have read the title of this blog post and be wondering, Why would I pay someone to ...

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How to Design a Successful Logo for Your Business

Graphic Design Blue Frog Team Aug 31, 2016 2 min. read

Five basic principles have been used to create successful logos time and again. We’ll walk through each of those today. Next time you sit down to design a logo or approve a logo created for you, go ...

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Developing a Content Marketing Strategy: Infographics

Content Creation Diane Campbell Aug 19, 2016 3 min. read

A good content marketing strategy should incorporate a variety of formats, including social media, blogging, and downloadable content offers, to enhance awareness of your brand, attract new and ...

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Why and How to Use Marketing eBooks

Content Creation Diane Campbell Aug 3, 2016 4 min. read

The best content marketing strategies use multiple components, such as social media, blogging, and downloadable content offers, to increase brand awareness, attract website visitors, and nurture them ...

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Graphic Design in Des Moines: 4 Things You Didn’t Realize You Should Hire a Professional For!

Graphic Design Kelsey Halverson Jul 15, 2016 3 min. read

 Many business owners are reluctant to consider hiring professional graphic designers for their marketing efforts. You may be tempted to cut corners by doing your own graphics (in addition to ...

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