Inbound Marketing Blog
Page 4

  Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

The goal of any marketing effort is simply driving significant, measurable growth by the most cost-effective means possible. When executives and business owners are looking for every opportunity to ...

In the last couple years, the popularity, accessibility, and overall awesomeness of motion graphics have shot through the roof. With the technology more readily available to the average Joe, motion ...

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. ...

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide ...

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with ...

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

  On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two ...

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...