Inbound marketing has been around for some time now, but it is important to understand how correctly carrying out an inbound strategy could benefit your business over the long term. It’s important to ...
Working With Blue Frog—What Happens During the Content Phase?
A great-looking website will only get your business so far if the content on the page doesn’t match. When you partner with Blue Frog to create a website that perfectly reflects your company, we work ...
Design Principles and Visual Patterns to Improve Web Page Design
Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...
5 Tips for Smoother Post-Production
Post-production—commonly known as editing—is the third and final part of the video production process. Following the pre-production and production phases, post-production involves the assembly of all ...
6 Reasons You Might Not Be Seeing Email Marketing Results
We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or ...
The Science Behind Improving Your CTR
Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...
6 Ways Your Website Design Can Inspire Trust
Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...
Upgrade Your Digital Advertising Strategy with Retargeting
Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to ...
How Do I Create a Content Outline?
Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or ...
Why You Should Boost Posts on Facebook
Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...
Use a Sitemap to Successfully Plan and Implement a Website Redesign
Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...
The Pros and Cons of Mobile-First Design
Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...
