Inbound Marketing Blog
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SEO Rules for Website Designers

SEO Elle Scott Aug 23, 2018 3 min. read

  Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Advertising Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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Best Practices for Direct Mail Marketing

Sales and Marketing Blue Frog Team Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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Beyond ROI—Measuring the Effectiveness of Your Inbound Strategy

Inbound Marketing Gabbi Sarcone Aug 10, 2018 4 min. read

The goal of any marketing effort is simply driving significant, measurable growth by the most cost-effective means possible. When executives and business owners are looking for every opportunity to ...

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2018 Motion Graphic Trends

Video Marketing Alex Beach Aug 10, 2018 4 min. read

In the last couple years, the popularity, accessibility, and overall awesomeness of motion graphics have shot through the roof. With the technology more readily available to the average Joe, motion ...

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The Importance of High Quality Images on your Website

Web Design Alex Beach Aug 6, 2018 3 min. read

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. ...

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How to Create Effective Campaigns for ALL Your Clients in HubSpot

Inbound Marketing Blue Frog Team Jul 25, 2018 3 min. read

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide ...

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The Ultimate Breakdown of File Types

website design Blue Frog Team Jul 20, 2018 4 min. read

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with ...

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Components You Should Incorporate in Your Search Ad Copy

Advertising Kelsi Cypser Jul 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

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What Makes a Good Logo

Graphic Design Blue Frog Team Jul 14, 2018 3 min. read

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

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SVG v. PNG: Which to Use & Why

Web Design Alex Beach Jul 10, 2018 3 min. read

  On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two ...

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How to Choose and Use Your Website Color Scheme

Graphic Design Elle Scott Jul 3, 2018 3 min. read

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...

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