ZoomInfo and HubSpot are leading solutions for sales intelligence and marketing automation. ZoomInfo's MarketingOS offers comprehensive data and insights to power your marketing and sales efforts, while HubSpot provides a full suite of marketing, sales, and customer service tools. When combined, these two solutions can create a powerful, end-to-end marketing and sales platform that helps companies drive more leads, close more deals, and grow their business.
What is ZoomInfo’s MarketingOS?
ZoomInfo's MarketingOS provides data-driven insights that help businesses make better decisions about their marketing and sales efforts. This solution aggregates data from thousands of sources to provide a comprehensive view of your target audience, including information about companies, people, and their interactions. With this information, you can build targeted lists of prospects, measure the impact of your campaigns, and improve your overall marketing and sales performance.
What is HubSpot?
HubSpot is a comprehensive marketing, sales, and customer service platform that helps businesses attract, engage, and delight customers. This solution provides tools for email marketing, social media, SEO, landing pages, and more. HubSpot also offers a robust CRM platform that provides real-time insights into your sales pipeline and customer interactions.
Why use MarketingOS & HubSpot together?
When combined, these two solutions provide a complete marketing and sales solution that helps businesses achieve their goals. Here's how ZoomInfo's MarketingOS can work in tandem with HubSpot:
Improved Targeting
With the insights that ZoomInfo’s MarketingOS provides, you can build targeted lists of prospects and create personalized campaigns that resonate with your target audience. When MarketingOS is integrated with HubSpot, you can easily import your targeted lists into your HubSpot account and start reaching out to prospects through email, social media, and other channels.
Enhanced Lead Generation
Combining the data from ZoomInfo's MarketingOS with the lead generation tools in HubSpot can help you generate more qualified leads and improve your conversion rates. For example, you can use ZoomInfo's data to build targeted lists of prospects and then use HubSpot's landing pages and forms to capture lead information and start nurturing those leads through your sales funnel.
Improved Sales Performance
Real-time insights into your sales pipeline and customer interactions empower you to make better decisions about your sales efforts and improve performance. HubSpot's CRM lets you see which leads are most engaged with your brand, while ZoomInfo's MarketingOS can show you which companies and individuals are most likely to make a purchase. With this information, you can increase the efficiency of your sales efforts by prioritizing work on the leads that show the most promise in your sales pipeline.
Enhanced Customer Engagement
HubSpot's customer service tools make it simple to provide an exceptional experience that keeps your customers engaged and coming back for more. For example, you can use HubSpot's live chat, ticketing system, and knowledge base to provide quick, personalized support to your customers. With ZoomInfo's MarketingOS, you can also see which customers are most engaged with your brand, allowing you to ensure you’re providing them exceptional service.
When combined, ZoomInfo's MarketingOS and HubSpot provide a complete marketing and sales solution that can help you increase leads and sales to grow your business. With the data-driven insights from ZoomInfo's MarketingOS and the comprehensive marketing, sales, and customer service tools in HubSpot, you can make better decisions, improve performance, and provide exceptional customer experiences. If you're looking to take your marketing and sales efforts to the next level, consider combining these two powerful solutions. To learn more about HubSpot and ZoomInfo, browse Blue Frog’s blog.
