Inbound Marketing Blog

At the surface, blogging may seem to be an obsolete marketing practice. But when taken as a piece of a larger inbound marketing strategy, blogging is as vital and beneficial to your business as ever.

It’s the end of a long rebranding process, and your designer has presented three logo designs to you. They’re all great, but it’s hard to decide which one is right for your business. Your boss wants ...

The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...

Have you ever been on a bad date where the other person wouldn’t stop talking about themselves? Or maybe they just didn’t get to know you before they made a snap judgement. Chances are, the ...

Data-driven branding is a powerful tool in the age of ecommerce and social storytelling. Due to the massive amounts of data being generated in the digital age, modern marketers have a more holistic ...

Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...

It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...

Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...

The easiest customer to get is the customer you already have. Keeping your existing clients returning is what builds a strong brand. Brand loyalty will keep them returning as well as bringing their ...

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide ...