Inbound Marketing Blog

Blue Frog Team

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How to Create Effective Campaigns for ALL Your Clients in HubSpot

Posted by Blue Frog Team on Jul 25, 2018 1:24:10 PM

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide provides step-by-step instructions on how to create a campaign in HubSpot.

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Topics: Inbound Marketing

Assembling the Perfect Homepage

Posted by Blue Frog Team on Jun 18, 2018 10:19:00 AM

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.

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Topics: Content Creation, SEO

How Can I Get Traffic to My Website AND Track It in 2018?

Posted by Blue Frog Team on May 26, 2018 10:05:00 AM

Google’s algorithm is constantly updating. As digital marketers, it’s our job to keep up with these updates and understand how to implement that into our strategy for our clients. Below are the answers to a few important questions about getting more website traffic and more effectively converting visitors into leads.

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Topics: Inbound Marketing, Advertising

Mystery Solved: Directing Your Next Blog Post Towards Success

Posted by Blue Frog Team on May 16, 2018 12:11:04 PM

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.

You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases?  I’m glad you asked. Let’s jump right in and find the answer!

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Topics: Writing, Content Creation, Blogging

Take Your Scrolling Animations to the Next Level

Posted by Blue Frog Team on May 8, 2018 4:26:00 PM


Scrolling animations and effects are all of the rage in web design these days, and sometimes using basic parallax just isn’t enough. Fortunately there’s ScrollMagic, a free JavaScript library for creating dynamic, interactive scroll effects.

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Topics: Web Development

How to Be More Competitive With Your Ads

Posted by Blue Frog Team on May 3, 2018 3:33:00 PM

Digital advertising has become one of the most popular ways to advertise today, but with that popularity comes a lot of competition! So, how can you set up advertising campaigns to beat your competition? Today we’re going to look into four advertising strategies to utilize on Facebook and Google ads so you can get in front of your competitors’ audience!

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Topics: Advertising

True Life: I Want Someone to be Addicted to My Blog

Posted by Blue Frog Team on Apr 23, 2018 12:00:00 AM

Are you feeling like you’re just going through the motions with your blog? Blogging may seem simple, but creating blog posts that are enticing and addictive takes work! And let’s face it, having a blog that’s drab and doesn’t make readers want to come back for more doesn’t do you much good. It’s worth it to put in the extra effort to write a blog that draws your readers in. So, what should you be doing to make your blog more captivating? Try these tips.

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Topics: Content Creation

Measure Your Marketing Success with Databox

Posted by Blue Frog Team on Apr 19, 2018 3:24:00 PM

You know how important analytics is for your business. Do you spend hours trying to figure out which key performance indicators are important to measure and report? Databox can help you streamline this process to improve the efficiency and success of your business.

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Topics: Inbound Marketing

10 Website Trends that Shape Your Future Designs

Posted by Blue Frog Team on Apr 17, 2018 9:15:00 AM

Over the past decade of designing websites, Blue Frog has seen design trends come and go at an increasing pace. Throughout the rest of 2018, thousands of companies will be trying new and innovative designs to help create a better user experience and encourage engagement. With more competition than ever before, web development firms are pushing the boundaries of elegant design and lightning speed.

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Topics: Web Design

What Is Parallax Scrolling?

Posted by Blue Frog Team on Apr 8, 2018 8:39:00 AM

Parallax scrolling is one of the latest buzzwords in web design, but what is it, exactly? In this article, you’ll learn about parallax, its pros and cons, and how you can maximize its potential for your web site.

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Topics: Web Development