Inbound Marketing Blog

Current Best Practices For Your Blog—and Why You Still Need One

Blogging Blue Frog Team Aug 23, 2019 5 min. read

At the surface, blogging may seem to be an obsolete marketing practice. But when taken as a piece of a larger inbound marketing strategy, blogging is as vital and beneficial to your business as ever.

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How to Pick the Perfect Logo

branding Blue Frog Team Aug 6, 2019 5 min. read

It’s the end of a long rebranding process, and your designer has presented three logo designs to you. They’re all great, but it’s hard to decide which one is right for your business. Your boss wants ...

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How to Plan Your Marketing Strategy

Social Media Blue Frog Team Jul 24, 2019 4 min. read

The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...

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True Story: Branding Is Like Dating

branding Blue Frog Team Jun 19, 2019 5 min. read

Have you ever been on a bad date where the other person wouldn’t stop talking about themselves? Or maybe they just didn’t get to know you before they made a snap judgement. Chances are, the ...

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The Rise of Data-Driven Branding

Inbound Marketing Blue Frog Team May 21, 2019 3 min. read

Data-driven branding is a powerful tool in the age of ecommerce and social storytelling. Due to the massive amounts of data being generated in the digital age, modern marketers have a more holistic ...

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3 Important Steps to Optimize Your Google My Business Listing

Inbound Marketing Blue Frog Team Apr 17, 2019 2 min. read

Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...

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5 Questions to Ask Yourself During the Website Review Process

website design Blue Frog Team Feb 27, 2019 6 min. read

It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...

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6 Ways Your Website Design Can Inspire Trust

Graphic Design Blue Frog Team Nov 15, 2018 4 min. read

Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...

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The Pros and Cons of Mobile-First Design

Web Development Blue Frog Team Oct 9, 2018 5 min. read

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...

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The Hows and Whys of Providing Excellent Service

Inbound Strategy Blue Frog Team Aug 28, 2018 3 min. read

The easiest customer to get is the customer you already have. Keeping your existing clients returning is what builds a strong brand. Brand loyalty will keep them returning as well as bringing their ...

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Best Practices for Direct Mail Marketing

Sales and Marketing Blue Frog Team Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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How to Create Effective Campaigns for ALL Your Clients in HubSpot

Inbound Marketing Blue Frog Team Jul 25, 2018 3 min. read

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide ...

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