Inbound Marketing Blog

What Is Schema Markup?

SEO Blue Frog Team Feb 18, 2018 3 min. read

The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using ...

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5 SEO Trends to Look Out for in 2018

SEO Blue Frog Team Feb 16, 2018 4 min. read

As we scroll through our social newsfeeds at the first of the year, we see posts making bold statements like, “New year, new me.” January is a great time to set goals and start new habits. However, ...

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Top 10 Google Fonts Pairings

Graphic Design Blue Frog Team Feb 14, 2018 3 min. read

Google Fonts are an awesome resource in a designer’s toolbox thanks to their open-source license, helpful interface, and cross-platform display for web design projects. The biggest challenge can be ...

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5 Key Ways to Reduce Your Website’s Bounce Rate

Web Development Blue Frog Team Feb 12, 2018 3 min. read

If you’ve been working to drive traffic to your website but aren’t seeing many conversions from that traffic, your bounce rate may be too high. A high bounce rate means that the people coming to your ...

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Your Ultimate Pillar Page Development Guide

SEO Blue Frog Team Feb 8, 2018 12 min. read

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly ...

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How to Effectively Write Meta Descriptions [in 2018]

SEO Blue Frog Team Feb 6, 2018 7 min. read

Near the end of 2017, Google made a major change to how they display snippets (AKA meta descriptions) in organic search results. According to a SISTRIX analysis, before mid-November, more than 90% of ...

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Cover Photo Tips for Facebook Business Pages

Social Media Blue Frog Team Feb 1, 2018 6 min. read

When visiting a Page on Facebook, one of the first things you see is the cover photo. It’s crucial to use a cover photo that makes a strong first impression of your Facebook Business Page when people ...

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How to Use the Social Media Tool in HubSpot

Social Strategy Blue Frog Team Jan 27, 2018 3 min. read

Keeping track of your social media accounts has never been easier. The Social page in HubSpot allows you to publish, monitor, and analyze your social media posts for all your accounts in one place. ...

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Writing For Your Audience

SEO Blue Frog Team Jan 24, 2018 3 min. read

Good content is one thing, but good content written for a specific audience takes your marketing to another level. Identifying who you’re trying to reach prior to putting pen to paper will help you ...

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Keyword-Driven SEO Is Dying. Here’s What Marketers Should Do.

SEO Blue Frog Team Jan 22, 2018 5 min. read

For years, SEO conversations have revolved around the use of keywords, but today we are beginning to see the decline of the keyword craze and the growth of consumer-influenced content.Google’s focus ...

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4 Key Steps to Account-Based Marketing

Blue Frog Team Jan 14, 2018 2 min. read

In the world of marketing, people have started to become more interested in something called account-based marketing (ABM). ABM is a form of strategic business marketing where a business takes a ...

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Inbound Marketing Strategies to Conquer 3 Common Challenges

Inbound Marketing Blue Frog Team Jan 12, 2018 3 min. read

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. ...

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