Inbound Marketing Blog
Blue Frog Team - Page 5

How to Use Keywords for SEO Without It Feeling Forced

SEO Blue Frog Team Jan 8, 2018 3 min. read

The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on ...

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5 Questions to Ask When Choosing an Inbound Marketing Agency Partner

Inbound Marketing Blue Frog Team Jan 5, 2018 3 min. read

To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. ...

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How to Set Up a Persona in HubSpot

Inbound Marketing Blue Frog Team Jan 2, 2018 2 min. read

If you aren’t familiar with what buyer personas are, basically they are a way for you turn your ideal customer into a fictional character. This helps you to visualize them as a living, breathing ...

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Google Extended Meta Description Length. What Can You Do?

SEO Blue Frog Team Dec 30, 2017 3 min. read

In November 2017, Google extended the length of meta description that displays in their search results. A meta description is the short explanation of what a person will find if they click the link ...

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How to Set Up Messaging for Google My Business

Inbound Marketing Blue Frog Team Dec 26, 2017 2 min. read

Google My Business has a feature that allows customers to chat with someone directly at your business. You’ve probably Googled a business before and clicked “call” to call them directly without ...

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How to Write the Perfect Content for Your Website Homepage

SEO Blue Frog Team Dec 23, 2017 3 min. read

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of ...

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Set SMART Inbound Marketing Goals for the New Year

Inbound Marketing Blue Frog Team Dec 21, 2017 2 min. read

The SMART goals approach is a great way to establish manageable goals that are specific, measurable, attainable, relevant, and time based. Inbound marketing agencies use SMART goals to keep everyone ...

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Understanding HubSpot's Analytics Tools

Inbound Marketing Blue Frog Team Dec 18, 2017 4 min. read

Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. ...

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The Importance of Video Ads on Facebook in 2018

Video Marketing Blue Frog Team Dec 15, 2017 2 min. read

If your business is advertising on Facebook but you haven't started incorporating video ads into your campaigns, now is the perfect time to start! The visual appeal of video plus Facebook’s extensive ...

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How to Use Visual Hierarchy and Scanning Patterns

Web Design Blue Frog Team Dec 10, 2017 4 min. read

Understanding visual hierarchy is a crucial part of web design. When designing for the web, you want users to be able to quickly and easily navigate your site. By correctly organizing the elements of ...

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Why You Should Design With Google Fonts

Web Design Blue Frog Team Dec 7, 2017 3 min. read

When designing for the web, web designers and developers had been restricted to a few web safe fonts. Now they are able to choose from a much larger selection of web safe fonts thanks to Google ...

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Trends and Predictions for Inbound Marketing in 2018

Inbound Marketing Blue Frog Team Dec 4, 2017 3 min. read

Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and ...

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