Digital B2B lead generation identifies potential prospects and then guides them through a user experience designed to convert them into paying clients. The main challenge with B2B lead generation is that products or services are often evaluated by more than one person in an organization; in some cases, several teams are involved. A successful B2B lead generation strategy is one that accounts for the complexity of business decision-making processes, using quality data and a strategic combination of digital platforms to approach each buyer.
As one of the first HubSpot agencies, Blue Frog has always been at the forefront of data-driven growth initiatives. Our more recent partnership with ZoomInfo is making it easier to show clients how investing in quality data can lead them to greater success.
We start by using our partnership with ZoomInfo to identify the most important contacts who can benefit from your service. After syncing contact data with the HubSpot platform, we will launch an omnichannel strategy designed to deliver enticing messaging to all potential stakeholders at your target accounts.