Inbound Marketing Blog

Kelsi Cypser

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I’m probably the biggest Panera fan you’ll ever meet. I am a huge animal lover, especially dogs. Blue Frog has a lively, teamwork based atmosphere, and we really strive to create success for every client. I love working in a fun, creative environment, and also with a team that is hard-working and dedicated. The dogs are a plus too!

Upgrade Your Digital Advertising Strategy with Retargeting

Posted by Kelsi Cypser on Nov 9, 2018 1:51:00 PM

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to take action? Retargeting repeatedly places your ads in front of your audience to reiterate your message. The purpose of retargeting ads is to remind users who have already interacted with your business of your message or offering, encouraging them to convert into contacts for your business and, eventually, customers. Users who are already familiar with your brand and visited your website are much more likely to respond to your messages with action. 

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Topics: Digital Ads

Why Use Facebook Carousel Ads?

Posted by Kelsi Cypser on Oct 3, 2018 9:25:00 AM


It’s no secret that Facebook advertising is used to raise brand awareness. As an advertiser, you may already use it because you know that 68% of U.S. adults use Facebook, making it a powerful tool for raising awareness of your brand. A lot of marketers use the simple image ads on Facebook to accomplish this goal. Image ads are the roots of Facebook advertising. 


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Topics: facebook

12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Posted by Kelsi Cypser on Aug 21, 2018 10:48:00 AM

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.

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Topics: Google, Google Ads, AdWords, Advertising, Digital Ads

Components You Should Incorporate in Your Search Ad Copy

Posted by Kelsi Cypser on Jul 17, 2018 2:24:17 PM

What Are Search Ads?

The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places in both organic and paid search results. You can tell the difference between organic search results and paid search results because paid Google Search Ads have a small, green “Ad” symbol. Paid search results generally show up above the organic search results, giving them a better shot at being clicked on.

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Topics: AdWords, Advertising, Google

What Is the AdWords Quality Score & How Can I Improve It?

Posted by Kelsi Cypser on Jun 25, 2018 3:40:02 PM

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process that ranks the best ads to appear at the top of a Google search. The auction decides which ads will be displayed for a specific search, in which order those ads will appear on the page, and how much the advertiser will pay for that placement. Having a high quality score is one factor that will help your ad show in a top position.

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Topics: Advertising, AdWords

2018 Popular Social Media Marketing Trends

Posted by Kelsi Cypser on May 22, 2018 6:32:25 PM

With 2018 almost halfway over, inbound marketing agency Blue Frog Dynamic Marketing has compiled the top 5 social media marketing trends to finish off the year strong. Whether you need to update your current social media marketing strategy or introduce a completely new approach, these trends have proven successful for social media marketers in 2018.

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Topics: Social Media, Social Strategy

What Is Google In-Market Audience?

Posted by Kelsi Cypser on Apr 25, 2018 4:31:00 PM

Delivering the right message at the right time is a main component when it comes to digital advertising, and Google's in-market audience helps you accomplish just that by delivering to users who are most interested in what you have to offer.

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Topics: Inbound Marketing, Google audiences

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Strategy, Social Media, facebook