Inbound Marketing Blog

Kelsi Cypser

2018 Popular Social Media Marketing Trends

Posted by Kelsi Cypser on May 22, 2018 6:32:25 PM

With 2018 almost halfway over, inbound marketing agency Blue Frog Dynamic Marketing has compiled the top 5 social media marketing trends to finish off the year strong. Whether you need to update your current social media marketing strategy or introduce a completely new approach, these trends have proven successful for social media marketers in 2018.

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Topics: Social Media, Social Strategy

What Is Google In-Market Audience?

Posted by Kelsi Cypser on Apr 25, 2018 4:31:00 PM

Delivering the right message at the right time is a main component when it comes to digital advertising, and Google's in-market audience helps you accomplish just that by delivering to users who are most interested in what you have to offer.

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Topics: Inbound Marketing, Google audiences

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Media, Social Strategy, facebook