Inbound Marketing Blog

Build Trust in Your Ads with Google Guarantee

Google Ads Kelsi Cypser 2:26 PM on January 30, 2019 3 min. read

It can sometimes be difficult to show credibility and trust through Google Ads. You want your potential clients to know they can trust that you will provide services up to their standards and meet ...

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Upgrade Your Digital Advertising Strategy with Retargeting

Digital Ads Kelsi Cypser 1:51 PM on November 9, 2018 3 min. read

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to ...

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Why Use Facebook Carousel Ads?

facebook Kelsi Cypser 9:25 AM on October 3, 2018 3 min. read

  It’s no secret that Facebook advertising is used to raise brand awareness. As an advertiser, you may already use it because you know that 68% of U.S. adults use Facebook, making it a powerful tool ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Google Kelsi Cypser 10:48 AM on August 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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Components You Should Incorporate in Your Search Ad Copy

AdWords Kelsi Cypser 2:24 PM on July 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

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What Is the AdWords Quality Score & How Can I Improve It?

Advertising Kelsi Cypser 3:40 PM on June 25, 2018 4 min. read

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...

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2018 Popular Social Media Marketing Trends

Social Media Kelsi Cypser 6:32 PM on May 22, 2018 5 min. read

With 2018 almost halfway over, inbound marketing agency Blue Frog Dynamic Marketing has compiled the top 5 social media marketing trends to finish off the year strong. Whether you need to update your ...

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What Is Google In-Market Audience?

Inbound Marketing Kelsi Cypser 4:31 PM on April 25, 2018 6 min. read

Delivering the right message at the right time is a main component when it comes to digital advertising, and Google's in-market audience helps you accomplish just that by delivering to users who are ...

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What are Facebook Lead Ads and Why Should My Business Use Them?

Social Strategy Kelsi Cypser 11:58 AM on April 5, 2018 3 min. read

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers ...

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