Inbound Marketing Blog

Elle Scott

An Introduction to Grids in Web Design

Posted by Elle Scott on Apr 29, 2018 12:32:00 PM

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.

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Topics: website design

6 Questions to Ask Yourself During the Website Design Process

Posted by Elle Scott on Mar 23, 2018 3:19:00 PM

In my last blog post, I provided a checklist of important items to consider before designing a new website. Today, we will cover several questions to ask yourself during the design process and tips that can improve the appearance and functionality of the site.

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Checklist for Designing a New Website

Posted by Elle Scott on Mar 13, 2018 12:02:00 PM

Designing a new website is an exciting process. It’s an opportunity to expand your online presence, build new relationships with customers, and potentially increase your business’ revenue. Each business has its own goals for its website design, but everyone wants the process to be organized, efficient, and purposeful. Below is a checklist of questions to ask before you start designing a new website to avoid unnecessary mistakes and start the project off right.

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How Do Web Design & Web Development Work Together?

Posted by Elle Scott on Mar 5, 2018 5:08:00 PM

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of building a new website, but there are some differences. Today I will cover a few distinctions between website design and website development and how they work together to achieve the end result of a great website.

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Topics: website design

6 Detrimental DIY Website Design Mistakes

Posted by Elle Scott on Feb 23, 2018 2:54:00 PM

A variety of tools and resources are available to assist with building a website, making it seem ideal to save the money and do everything with out a professional. While DIY websites seem more cost effective up front, detrimental mistakes made during the design and development process could hurt your business in the long run. Below are several DIY mistakes that could prevent the success of your website.

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Topics: website design

Landing Page Design Best Practices

Posted by Elle Scott on Jan 29, 2018 12:00:00 PM

It’s great news for your business when a website visitor clicks on one of your calls to action (CTAs). This means they are intrigued by what you have to offer and can potentially become a new lead. In order to convert this visitor into a lead, you need a landing page that draws them in further and gives them confidence to exchange their contact information with you. While the process of sharing your material (like an ebook, downloadable PDF, or case study) in exchange for their information seems simple, there are several components that can make or break a landing page. Consider these best practices to optimize your landing pages and improve engagement with website visitors.

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Topics: Web Design

How to Build Credibility on Your Website

Posted by Elle Scott on Jan 10, 2018 4:44:00 PM

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

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Topics: Web Design

Your Website Usability Checklist

Posted by Elle Scott on Dec 28, 2017 9:50:00 AM

If you want an online presence that helps increase awareness of your business and nurtures relationships with potential customers, it’s essential to have a user friendly website. By prioritizing search engine optimization (SEO) and following web design best practices, you can create a beautiful and functional website that can increase business. Below is a website usability checklist you can reference when making fundamental updates to your design, navigation, and other important site features.

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Topics: Web Design

Six Qualities of an Effective Navigation Menu

Posted by Elle Scott on Nov 25, 2017 3:07:00 PM

Navigating a website with ease is a key element of a great user experience. To attract and retain business through your website, it’s essential to provide users with a clear path to your most important and relevant items. Using the navigation menu strategically will improve user experience on your site and generate better interaction and click-through rates. Today, we will discuss six qualities your navigation menu should have and why they are important for your website strategy.

 

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Topics: Web Design

Five Tips for Designing a Compelling Website

Posted by Elle Scott on Oct 31, 2017 5:35:45 PM

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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Topics: Web Design, website design