Inbound Marketing Blog

Elle Scott

Picture of

SEO Rules for Website Designers

Posted by Elle Scott on Aug 23, 2018 4:30:00 PM

 

Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, another important element is requiring website designers to focus on details behind the beautiful design: search engine optimization (SEO). Designing a website with SEO as a primary consideration can help your website appear more prominently in search engine results, increasing its chance of being found when your potential customers are looking online for information about products or services like yours. In this article, we’ll offer SEO tips to help your new site get noticed.

Read More

Topics: SEO, Web Development, website design

How to Choose and Use Your Website Color Scheme

Posted by Elle Scott on Jul 3, 2018 10:34:53 AM

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

Read More

Topics: Graphic Design, website design

5 Tips to Help Choose Images for Your New Website Design

Posted by Elle Scott on May 29, 2018 12:35:12 PM

Deciding which images to use on your new website can be both fun and challenging. Using great images not only adds to the website design, but it can also help communicate the story behind your business and help users better understand what makes it unique. In this article, I will cover several tips to help you choose images that demonstrate your professionalism and create a connection with your users.

Read More

An Introduction to Grids in Web Design

Posted by Elle Scott on Apr 29, 2018 12:32:00 PM

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.

Read More

Topics: website design

6 Questions to Ask Yourself During the Website Design Process

Posted by Elle Scott on Mar 23, 2018 3:19:00 PM

In my last blog post, I provided a checklist of important items to consider before designing a new website. Today, we will cover several questions to ask yourself during the design process and tips that can improve the appearance and functionality of the site.

Read More

Checklist for Designing a New Website

Posted by Elle Scott on Mar 13, 2018 12:02:00 PM

Designing a new website is an exciting process. It’s an opportunity to expand your online presence, build new relationships with customers, and potentially increase your business’ revenue. Each business has its own goals for its website design, but everyone wants the process to be organized, efficient, and purposeful. Below is a checklist of questions to ask before you start designing a new website to avoid unnecessary mistakes and start the project off right.

Read More

How Do Web Design & Web Development Work Together?

Posted by Elle Scott on Mar 5, 2018 5:08:00 PM

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of building a new website, but there are some differences. Today I will cover a few distinctions between website design and website development and how they work together to achieve the end result of a great website.

Read More

Topics: website design

6 Detrimental DIY Website Design Mistakes

Posted by Elle Scott on Feb 23, 2018 2:54:00 PM

A variety of tools and resources are available to assist with building a website, making it seem ideal to save the money and do everything with out a professional. While DIY websites seem more cost effective up front, detrimental mistakes made during the design and development process could hurt your business in the long run. Below are several DIY mistakes that could prevent the success of your website.

Read More

Topics: website design

Landing Page Design Best Practices

Posted by Elle Scott on Jan 29, 2018 12:00:00 PM

It’s great news for your business when a website visitor clicks on one of your calls to action (CTAs). This means they are intrigued by what you have to offer and can potentially become a new lead. In order to convert this visitor into a lead, you need a landing page that draws them in further and gives them confidence to exchange their contact information with you. While the process of sharing your material (like an ebook, downloadable PDF, or case study) in exchange for their information seems simple, there are several components that can make or break a landing page. Consider these best practices to optimize your landing pages and improve engagement with website visitors.

Read More

Topics: Web Design

How to Build Credibility on Your Website

Posted by Elle Scott on Jan 10, 2018 4:44:00 PM

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

Read More

Topics: Web Design