Inbound Marketing Blog

Elle Scott

Landing Page Design Best Practices

Posted by Elle Scott on Jan 29, 2018 12:00:00 PM

It’s great news for your business when a website visitor clicks on one of your calls to action (CTAs). This means they are intrigued by what you have to offer and can potentially become a new lead. In order to convert this visitor into a lead, you need a landing page that draws them in further and gives them confidence to exchange their contact information with you. While the process of sharing your material (like an ebook, downloadable PDF, or case study) in exchange for their information seems simple, there are several components that can make or break a landing page. Consider these best practices to optimize your landing pages and improve engagement with website visitors.

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Topics: Web Design

How to Build Credibility on Your Website

Posted by Elle Scott on Jan 10, 2018 4:44:00 PM

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

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Topics: Web Design

Your Website Usability Checklist

Posted by Elle Scott on Dec 28, 2017 9:50:00 AM

If you want an online presence that helps increase awareness of your business and nurtures relationships with potential customers, it’s essential to have a user friendly website. By prioritizing search engine optimization (SEO) and following web design best practices, you can create a beautiful and functional website that can increase business. Below is a website usability checklist you can reference when making fundamental updates to your design, navigation, and other important site features.

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Topics: Web Design

Six Qualities of an Effective Navigation Menu

Posted by Elle Scott on Nov 25, 2017 3:07:00 PM

Navigating a website with ease is a key element of a great user experience. To attract and retain business through your website, it’s essential to provide users with a clear path to your most important and relevant items. Using the navigation menu strategically will improve user experience on your site and generate better interaction and click-through rates. Today, we will discuss six qualities your navigation menu should have and why they are important for your website strategy.

 

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Topics: Web Design

Five Tips for Designing a Compelling Website

Posted by Elle Scott on Oct 31, 2017 5:35:45 PM

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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Topics: Web Design, website design

What Is a CMS and How Can It Help Develop Your Online Presence?

Posted by Elle Scott on Oct 19, 2017 4:36:00 PM

Establishing your online presence is essential in today’s marketing environment. While it can be a daunting task, good content management is the key to attracting customers and telling your brand’s story. To maximize your content and create a successful website and blog, a content management system (CMS) can be extremely helpful in the development process. Today we will look at what a CMS is, the benefits of using one, and a few resources to get you started.

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Topics: SEO

Why Your Website Should Be Accessible on Multiple Platforms

Posted by Elle Scott on Oct 12, 2017 9:02:00 AM

We all know it’s true: the increasing use of technology and smartphones was only the tip of the iceberg when it comes to consumers accessing information anywhere at any time. According to Smart Insights, Americans spend approximately 71% of their online time using their mobile devices. (That means chances are you are reading this post through your mobile device right now!)

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Topics: Web Design