Inbound Marketing Blog
Elle Scott

5 Tips for Conducting a Website UX Audit

SEO Elle Scott Sep 5, 2019 4 min. read

User behavior and search engine algorithms are rapidly evolving, making it difficult for business owners and marketers to make confident decisions when it comes to their website’s interface and ...

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5 Common Questions About How Website Hosting Works

Website Hosting Elle Scott Jul 5, 2019 3 min. read

Have you recently built a new website, or are you in the process of redesigning one that was built long ago? Perhaps your website is loading slowly or no longer allows certain functions to run ...

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Optimize Your Website Engagement with User Pathways

website design Elle Scott Apr 2, 2019 4 min. read

As the digital face of your company, your website is responsible for much more than earning a space in Google results or serving as a billboard for your services. Website visitors and opportunities ...

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Design Principles and Visual Patterns to Improve Web Page Design

website design Elle Scott Dec 19, 2018 4 min. read

Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...

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Use a Sitemap to Successfully Plan and Implement a Website Redesign

website design Elle Scott Oct 17, 2018 4 min. read

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...

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SEO Rules for Website Designers

SEO Elle Scott Aug 23, 2018 3 min. read

  Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...

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How to Choose and Use Your Website Color Scheme

Graphic Design Elle Scott Jul 3, 2018 3 min. read

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...

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5 Tips to Help Choose Images for Your New Website Design

Elle Scott May 29, 2018 3 min. read

Deciding which images to use on your new website can be both fun and challenging. Using great images not only adds to the website design, but it can also help communicate the story behind your ...

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An Introduction to Grids in Web Design

website design Elle Scott Apr 29, 2018 3 min. read

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. ...

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6 Questions to Ask Yourself During the Website Design Process

Elle Scott Mar 23, 2018 4 min. read

In my last blog post, I provided a checklist of important items to consider before designing a new website. Today, we will cover several questions to ask yourself during the design process and tips ...

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Checklist for Designing a New Website

Elle Scott Mar 13, 2018 4 min. read

Designing a new website is an exciting process. It’s an opportunity to expand your online presence, build new relationships with customers, and potentially increase your business’ revenue. Each ...

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How Do Web Design & Web Development Work Together?

website design Elle Scott Mar 5, 2018 3 min. read

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of ...

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