Inbound Marketing Blog

Alex Beach

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I am a self-proclaimed chef and an adamant lover of spicy foods, Fridays, and YouTube videos. You can usually catch me watching crime documentaries or geeking out about the latest After Effects plugin. I enjoy coming to work everyday because I get to learn and grow alongside of truly amazing colleagues. The upbeat atmosphere here fuels creativity and allows us to really embrace new challenges.

How Can Motion Graphics Boost Your Marketing Efforts?

Posted by Alex Beach on Oct 3, 2018 1:50:00 PM

Motion graphics; two broad words combined to create a broad phrase. What exactly are motion graphics? No official definition currently exists, but Wikipedia sums it up pretty well: Pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.

 

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Topics: Graphic Design, Video Marketing

2018 Motion Graphic Trends

Posted by Alex Beach on Aug 10, 2018 2:53:00 PM

In the last couple years, the popularity, accessibility, and overall awesomeness of motion graphics have shot through the roof. With the technology more readily available to the average Joe, motion graphics are here to stay.  Motion graphics and special effects are just one way to up your video marketing game. In this article, you will learn about the contemporary trends in the motion graphics industry: what was hot in 2017, what is not so hot anymore, and predictions for the rest of this year.

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Topics: Video Marketing

The Importance of High Quality Images on your Website

Posted by Alex Beach on Aug 6, 2018 6:35:21 PM

Having high quality images on your website has become more important now than it has ever been. According to Internet Live Statistics,  there are almost 2 billion websites in existence right now. This means that your website is a very small fish in an extremely large sea. With so many websites available to internet users, it is crucial to maintain a standard quality of content that is in line with today’s technology and best practices. This article will explain what “high quality images” means in this context and how to apply relevant best practices to your website.

 

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Topics: Web Design

SVG v. PNG: Which to Use & Why

Posted by Alex Beach on Jul 10, 2018 3:10:19 PM

 

On the World Wide Web today, there are more file formats and extensions than the average user can comprehend. In this article, we will be discussing two of the most popular: SVG and PNG. These two formats are often confused and not utilized to their full potential. We’ll focus on the differences between them and some of the best practices for applying them to your next website project.

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Topics: Web Design

Best Practices for Creating Animated GIFs

Posted by Alex Beach on Jun 15, 2018 8:52:00 AM

The almighty GIF—we’ve all seen them. Short for graphics interchange format, the GIF is an image format that first emerged on the tech scene in June of 1987. GIFs work by compressing several frames into an image sequence that can be looped forever or for a set amount of time.Their popularity has fluctuated since then, but according to Google Trends, the search term “animated GIF” has been rising in popularity over the last five years.

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Topics: Video Marketing