Web design is an ever-changing field that’s always developing new and better methods. If you think back to the 2000s, you probably remember very text-heavy, static websites. At that time, we only ...
Optimize Your Website Engagement with User Pathways
As the digital face of your company, your website is responsible for much more than earning a space in Google results or serving as a billboard for your services. Website visitors and opportunities ...
5 Questions to Ask Yourself During the Website Review Process
It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...
Design Principles and Visual Patterns to Improve Web Page Design
Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...
Use a Sitemap to Successfully Plan and Implement a Website Redesign
Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...
The Pros and Cons of Mobile-First Design
Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...
SEO Rules for Website Designers
Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...
The Ultimate Breakdown of File Types
Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with ...
How to Choose and Use Your Website Color Scheme
Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...
An Introduction to Grids in Web Design
Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. ...
How Do Web Design & Web Development Work Together?
Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of ...
What Website Metrics Should I Be Tracking?
You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your ...