Inbound Marketing Blog

Optimize Your Website Engagement with User Pathways

website design Elle Scott Apr 2, 2019 4 min. read

As the digital face of your company, your website is responsible for much more than earning a space in Google results or serving as a billboard for your services. Website visitors and opportunities ...

Read More

5 Questions to Ask Yourself During the Website Review Process

website design Natalee Ostrander Feb 27, 2019 6 min. read

It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...

Read More

Design Principles and Visual Patterns to Improve Web Page Design

website design Elle Scott Dec 19, 2018 4 min. read

Designing a website page that incorporates just the right balance of content, images, graphic elements, and calls-to-action (CTAs) can be a difficult task. Website pages vary in purpose, which can ...

Read More

Use a Sitemap to Successfully Plan and Implement a Website Redesign

website design Elle Scott Oct 17, 2018 4 min. read

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can ...

Read More

The Pros and Cons of Mobile-First Design

Web Development Natalee Ostrander Oct 9, 2018 5 min. read

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...

Read More

SEO Rules for Website Designers

SEO Elle Scott Aug 23, 2018 3 min. read

  Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, ...

Read More

The Ultimate Breakdown of File Types

website design Natalee Ostrander Jul 20, 2018 4 min. read

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with ...

Read More

How to Choose and Use Your Website Color Scheme

Graphic Design Elle Scott Jul 3, 2018 3 min. read

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This ...

Read More

An Introduction to Grids in Web Design

website design Elle Scott Apr 29, 2018 3 min. read

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. ...

Read More

How Do Web Design & Web Development Work Together?

website design Elle Scott Mar 5, 2018 3 min. read

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of ...

Read More