Inbound Marketing Blog

Use a Sitemap to Successfully Plan and Implement a Website Redesign

Posted by Elle Scott on Oct 17, 2018 2:35:00 PM

Did you recently decide to redesign your website? If so, it’s likely you’re struggling with where to begin. There are many moving parts to a website overhaul, and getting organized with a sitemap can help align your team’s priorities and goals while expediting the redesign process as a whole. This post will discuss what a sitemap is, the benefits of using one, and how to get started with website planning.

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Topics: website design

The Pros and Cons of Mobile-First Design

Posted by Natalee Ostrander on Oct 9, 2018 2:37:00 PM

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if we flip that process and design for mobile from the start? Let’s take a look at some of the pros and cons of this strategy.

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Topics: website design, Web Development

SEO Rules for Website Designers

Posted by Elle Scott on Aug 23, 2018 4:30:00 PM

 

Designing your new website is an exciting step towards improving your online digital presence. In the past, designers might have jumped into a website project focused solely on aesthetics. Today, another important element is requiring website designers to focus on details behind the beautiful design: search engine optimization (SEO). Designing a website with SEO as a primary consideration can help your website appear more prominently in search engine results, increasing its chance of being found when your potential customers are looking online for information about products or services like yours. In this article, we’ll offer SEO tips to help your new site get noticed.

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Topics: website design, Web Development, SEO

The Ultimate Breakdown of File Types

Posted by Natalee Ostrander on Jul 20, 2018 3:45:00 PM

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with a .PSD or an .INDD file, but that doesn’t mean you never will. This guide will help clear up the misunderstandings you might have about file types and maybe introduce you to a brand new one along the way.

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Topics: website design

How to Choose and Use Your Website Color Scheme

Posted by Elle Scott on Jul 3, 2018 10:34:53 AM

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

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Topics: website design, Graphic Design

An Introduction to Grids in Web Design

Posted by Elle Scott on Apr 29, 2018 12:32:00 PM

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.

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Topics: website design

How Do Web Design & Web Development Work Together?

Posted by Elle Scott on Mar 5, 2018 5:08:00 PM

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of building a new website, but there are some differences. Today I will cover a few distinctions between website design and website development and how they work together to achieve the end result of a great website.

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Topics: website design

What Website Metrics Should I Be Tracking? 

Posted by Kelsey Meyer on Feb 26, 2018 4:16:00 PM

You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your time into its performance? Your website can be your company’s number one sales person. It’s always available—24 hours a day, 7 days a week, and it can answer questions as you would for current and potential customers. You can track how your target audience is receiving these answers by tracking these key metrics for your site: 

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Topics: Web Design, website design

6 Detrimental DIY Website Design Mistakes

Posted by Elle Scott on Feb 23, 2018 2:54:00 PM

A variety of tools and resources are available to assist with building a website, making it seem ideal to save the money and do everything with out a professional. While DIY websites seem more cost effective up front, detrimental mistakes made during the design and development process could hurt your business in the long run. Below are several DIY mistakes that could prevent the success of your website.

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Topics: website design

Five Tips for Designing a Compelling Website

Posted by Elle Scott on Oct 31, 2017 5:35:45 PM

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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Topics: Web Design, website design