Inbound Marketing Blog

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with a .PSD or an .INDD file, but that doesn’t mean you never will. This guide will help clear up the misunderstandings you might have about file types and maybe introduce you to a brand new one along the way.

Marketing research shows that 93 percent of shoppers base purchase decisions on visual appearance, and 85 percent of shoppers consider color as the primary reason for buying a specific product. This tells marketers we must be thoughtful with our color choices, especially in our branding efforts and website. In today’s post, we’ll present some tips to establish a color scheme for your website and methods to implement the color scheme into your website design.

Using a grid system is a tried and true methodology for designers, and it becomes increasingly important as the world of website design requires a responsive layout and an enhanced user experience. In this article, I will cover some common elements of a grid and the benefits of using a grid in website design.

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of building a new website, but there are some differences. Today I will cover a few distinctions between website design and website development and how they work together to achieve the end result of a great website.

You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your time into its performance? Your website can be your company’s number one sales person. It’s always available—24 hours a day, 7 days a week, and it can answer questions as you would for current and potential customers. You can track how your target audience is receiving these answers by tracking these key metrics for your site: 

A variety of tools and resources are available to assist with building a website, making it seem ideal to save the money and do everything with out a professional. While DIY websites seem more cost effective up front, detrimental mistakes made during the design and development process could hurt your business in the long run. Below are several DIY mistakes that could prevent the success of your website.

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.