To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.
What is the agency’s experience and reputation in the industry?
Experience is important when it comes to choosing an agency. You’ve worked hard to build your business to where it is today. If the inbound marketing agency is new, their lack of experience and credibility represents a risk. Do your research and find out how long they’ve been in business.
Find out who their clients are, and stalk them online to see what their websites look like and the quality of content they produce. This will give you a good idea of the strength of their marketing team. Also look at the bottom of website pages to see if it indicates whether the inbound agency also designed their website. In addition to looking good, the website should work properly and be free of broken links.
Reviews from current and previous clients can also provide valuable insight into an agency. Reviews are a huge indicator of the type of service you can expect. Have they put clients in a position where they are competing against each other because they are the same industry in the same area?
Who’s on the team?
Be sure to research the members of the inbound marketing team and find out what they specialize in. For example, if you’re looking to build a new website, it’s helpful to have a graphic designer and web developer on the team. The size of the team doesn’t indicate quality; it’s the individuals on the team that matter. However, if the team is small, be sure they have the resources to deliver your inbound marketing plan on the timeline you desire.
What software does the agency use?
As a business owner, you might not be familiar with the various platforms available for inbound marketing. After you learn what the agency you have in mind uses, research the product to learn whether it seems like a good fit for your business. It will be beneficial to read blogs about the software options out there as well as talk to a sales representative. Identify your wants and needs for your business then consider whether the software offers an efficient solution.
Do they already work with your competition?
Notice whether the agency represents competing businesses in the same geographic area. You want your agency to be 100% on your side and invested in your company’s success.
What is the cost?
It is natural for cost will be one of your biggest concerns when picking an agency. Keep in mind, however, that the inbound marketing process takes time. The first year is the “foundation year,” spent building your online presence as a foundation for success for years to come. It’s important to understand that it will take a while to see a return on your investment. Promises of immediate results should be a red flag.
The bottom line is to ensure this is the right fit for you and your business. Set up a meeting with a couple of people from the agency to make sure everyone is on the same page. There is a lot to think about when selecting an inbound marketing agency. BlueFrog Marketing will listen and will be here for you every step of the way.
Blue Frog is an inbound marketing agency and a HubSpot Gold Tier partner. We have offices in Denver, CO, Des Moines, IA, and Huron, OH. If you don’t live in these locations, don’t worry. We work with businesses all across the nation. Contact us today!