What Is Hubspot?

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HubSpot empowers companies to understand and manage every aspect of their customer interactions.

Three primary components of client interaction are integral to building a great relationship: the marketing journey, the sales journey, and the customer journey. By understanding of each of these and how they work together, you’ll have the insight you need to improve the lives of your customers from the first marketing touch through a long relationship of repeat business and referrals.

How Can HubSpot Improve Customer Interactions?

HubSpot was initially created as a marketing toolkit to enable users to more easily build, manage, schedule, and automate inbound marketing tasks. Over time, it evolved into a more comprehensive marketing platform. HubSpot’s modern, easy-to-use CRM system and robust sales hub enable users to communicate more efficiently with potential customers throughout the buyers journey as well as effectively manage and forecast potential revenue sources. This added functionality provides valuable insights into the buying process, allowing users to analyze data from the initial marketing touch to the closing of the deal. To complete its customer lifecycle management platform, HubSpot also added a services platform to allow for better management of post-sale interactions.

HUBSPOT MARKETING HUB

HubSpot’s Marketing Hub is a marketing automation and analytics tool you can use to create, manage, optimize, and analyze your online marketing efforts. Analyzing all of your digital marketing actions with one tool allows you to see how each affects the others as well as your prospect outcomes.

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HUBSPOT SALES HUB

The HubSpot Sales Hub provides tools for insights, reporting, organization, and automation. It is designed to save you time managing prospects and shorten your sales cycle. HubSpot offers four levels of its Sales Hub, allowing you to select the level of functionality that best suits your business.

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HUBSPOT SERVICES HUB

The Services Hub is a customer service-focused tool that provides post-sale information and job ticketing to delight your customers and turn them into referral generators for your business.

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Hubspot CMS

The HubSpot CMS is a content management system that helps marketers easily build websites that are optimized, personalized, and integrated.

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Customer Lifecycle Management

Customer lifecycle management is based on analysis of customer interactions over time. As you begin to identify trends in customer behavior, you gain the ability to replicate successful processes to generate more business and happier, longer-term customers. HubSpot’s Growth Suite includes all of HubSpot’s primary products—the CRM, Marketing Hub, Sales Hub, and Services Hub—to support effective, beginning-to-end customer lifecycle management.

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