Three primary components of client interaction are integral to building a great relationship: the marketing journey, the sales journey, and the customer journey. By understanding of each of these and how they work together, you’ll have the insight you need to improve the lives of your customers from the first marketing touch through a long relationship of repeat business and referrals.
Customer lifecycle management is based on analysis of customer interactions over time. As you begin to identify trends in customer behavior, you gain the ability to replicate successful processes to generate more business and happier, longer-term customers. HubSpot’s Growth Suite includes all of HubSpot’s primary products—the CRM, Marketing Hub, Sales Hub, and Services Hub—to support effective, beginning-to-end customer lifecycle management.