Inbound Marketing Blog

How Video Marketing Applies to The Buyers Journey

Posted by Kelsey Halverson on Jan 16, 2018 1:42:00 PM

If you’ve been keeping up with digital marketing trends this year, you already know that video marketing is a hot topic. You see video everywhere—on websites, social media, sporting events, business/corporate events, on your smart TV, and more. Video content is here and is here to stay. The Blue Frog team learned from Salma Jafri, a video content strategist and speaker at INBOUND 2017, that 64% of your audience says marketing videos influence their purchase decisions. That being said, if you don’t currently have a video marketing strategy in place, it’s time to start thinking about one—and thinking about it seriously.

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Topics: Video Marketing

4 Key Steps to Account-Based Marketing

Posted by Laura Stroup on Jan 14, 2018 8:58:00 AM

In the world of marketing, people have started to become more interested in something called account-based marketing (ABM). ABM is a form of strategic business marketing where a business takes a customer account or individual prospect and treats it like its own market. ABM is most relevant to B2B and is typically practiced by enterprise-level sales organizations because it’s very helpful for businesses with multiple stakeholders. 

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Inbound Marketing Strategies to Conquer 3 Common Challenges

Posted by Mikayla Wilson on Jan 12, 2018 10:32:00 AM

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.

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Topics: Inbound Marketing, HubSpot

How to Build Credibility on Your Website

Posted by Elle Scott on Jan 10, 2018 4:44:00 PM

What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’ trust.

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Topics: Web Design

How to Use Keywords for SEO Without It Feeling Forced

Posted by Sarah Eggers on Jan 8, 2018 3:08:00 PM

The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on your website? The first rule to remember is to only use keywords in natural, reader-friendly ways. Keyword stuffing will undermine the quality of your content, and search engines may penalize you.

Let’s explore more SEO tips.


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Topics: SEO, Content Creation

5 Questions to Ask When Choosing an Inbound Marketing Agency Partner

Posted by Lindsey Wanninger on Jan 5, 2018 9:49:00 AM

To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.


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Topics: Inbound Marketing

How to Set Up a Persona in HubSpot

Posted by Lindsey Wanninger on Jan 2, 2018 10:38:00 AM

If you aren’t familiar with what buyer personas are, basically they are a way for you turn your ideal customer into a fictional character. This helps you to visualize them as a living, breathing person so you can imagine your customer is sitting across the table from you when creating new inbound marketing strategies and content. Having a solid understanding of your personas will empower you to implement marketing strategies specifically tailored to your clients.


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Topics: Inbound Marketing

Google Extended Meta Description Length. What Can You Do?

Posted by Kelsey Meyer on Dec 30, 2017 8:49:00 AM

In November 2017, Google extended the length of meta description that displays in their search results. A meta description is the short explanation of what a person will find if they click the link to a website. This description can be seen with the website link in search results on Google, Yahoo, or Bing, or on social media platforms (most notably Facebook’s). While meta descriptions aren't a direct Google ranking factor, they do offer searchers insight into what they can find on your site, which will help attract relevant visitors and can affect the click through rate to your website.

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Topics: SEO

Your Website Usability Checklist

Posted by Elle Scott on Dec 28, 2017 9:50:00 AM

If you want an online presence that helps increase awareness of your business and nurtures relationships with potential customers, it’s essential to have a user friendly website. By prioritizing search engine optimization (SEO) and following web design best practices, you can create a beautiful and functional website that can increase business. Below is a website usability checklist you can reference when making fundamental updates to your design, navigation, and other important site features.

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Topics: Web Design

How to Set Up Messaging for Google My Business

Posted by Lindsey Wanninger on Dec 26, 2017 3:56:00 PM

Google My Business has a feature that allows customers to chat with someone directly at your business. You’ve probably Googled a business before and clicked “call” to call them directly without having to go to their company website to search for a phone number. Google My Business now has messaging, and it brings positive user experience to a new level. It’s really simple to set up Google Messenger for your business, and this is a step-by-step guide on exactly how. Check out this article on how to set up a Google Business page if you don’t have one yet.

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Topics: Inbound Marketing