Inbound Marketing Blog

3 Steps to Upping Your Video Marketing Game

Posted by Kelsey Halverson on Feb 10, 2018 8:57:00 AM


Are you feeling like you’re not on your A-game and you just can’t seem to win over your viewers with your video marketing? Don’t let a few strike outs discourage you. The game of video marketing involves risks, time, and a lot of practice. Sometimes you'll woo your viewers, and other times you might feel stood up. The secret, however, is that attention to a few key elements can make your viewers fall in love with your videos.

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Topics: Video Marketing

Video Marketing 101: Creating The Playbook

Posted by Kelsey Halverson on Feb 3, 2018 9:43:00 AM

Your company has jumped on board and decided to implement a video marketing strategy this year. There are many different types of videos you can create to promote your business, and there are many factors that go into the production of a video. Most businesses don’t realize that the pre-production phase is just as, if not more important than, the actual video shoot. The pre-production phase is where all of the planning takes place. There are a number of elements that go into producing a video. The success of your video project will largely be determined by the time and effort you put into properly planning it. This article is a tool to guide you through the pre-production process.

When you’re planning to shoot a video, you need to have some basic things in place. If not, not only will you waste a lot of time and money, but you run into the risk of not having any sort of backup plan or schedule in the event things don’t go as smoothly as you’d want. That being said, this is also an exciting phase because you get to be creative and collaborative.

 

 

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Topics: Video Marketing

How Video Marketing Applies to The Buyers Journey

Posted by Kelsey Halverson on Jan 16, 2018 1:42:00 PM

If you’ve been keeping up with digital marketing trends this year, you already know that video marketing is a hot topic. You see video everywhere—on websites, social media, sporting events, business/corporate events, on your smart TV, and more. Video content is here and is here to stay. The Blue Frog team learned from Salma Jafri, a video content strategist and speaker at INBOUND 2017, that 64% of your audience says marketing videos influence their purchase decisions. That being said, if you don’t currently have a video marketing strategy in place, it’s time to start thinking about one—and thinking about it seriously.

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Topics: Video Marketing

The Importance of Video Ads on Facebook in 2018

Posted by Laura Stroup on Dec 15, 2017 12:16:00 PM

If your business is advertising on Facebook but you haven't started incorporating video ads into your campaigns, now is the perfect time to start! The visual appeal of video plus Facebook’s extensive targeting options make video ads a powerful tool, especially in 2018 as the popularity of video continues to grow.

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Topics: Video Marketing

Why Should I Incorporate Video into My Inbound Marketing Strategy?

Posted by Mikayla Wilson on Aug 15, 2017 11:01:00 AM

Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.

Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.

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Topics: Inbound Marketing, Video Marketing

4 Tips for Marketing to the Next Generation of Consumers: Gen Z

Posted by Mikayla Wilson on Jul 5, 2017 2:17:00 PM

There’s a lot of talk in the marketing world about engaging Millennials. However, there’s a new generation in town that needs some marketing TLC: Generation Z.

Generation Z is the next wave of consumers born after 1990. While some might lump Gen Z-ers together with Millennials, they are uniquely different from their older brothers and sisters. Gen Z-ers are the true digital natives having never known life without the internet or smart technology. While Millennials forged the way for Facebook, Netflix, and mobile-friendly content, Gen Z-ers see these tech milestones as norms.

So, what does all of this mean for your inbound marketing efforts? Here are four tactics to consider for Gen Z-ers.
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Topics: Inbound Marketing, Video Marketing