Inbound Marketing Blog

2018 Popular Social Media Marketing Trends

Posted by Kelsi Cypser on May 22, 2018 6:32:25 PM

With 2018 almost halfway over, inbound marketing agency Blue Frog Dynamic Marketing has compiled the top 5 social media marketing trends to finish off the year strong. Whether you need to update your current social media marketing strategy or introduce a completely new approach, these trends have proven successful for social media marketers in 2018.

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Topics: Social Media, Social Strategy

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Media, Social Strategy, facebook

Cover Photo Tips for Facebook Business Pages

Posted by Blue Frog Team on Feb 1, 2018 8:55:00 AM

When visiting a Page on Facebook, one of the first things you see is the cover photo. It’s crucial to use a cover photo that makes a strong first impression of your Facebook Business Page when people see it.

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Topics: Social Media, facebook

What You Need to Know About Facebook’s New Explore Feed

Posted by Blue Frog Team on Nov 6, 2017 1:21:00 PM

Facebook is known for making constant updates to its newsfeed, so you may have heard about its latest “Explore Feed” rollout. The Explore Feed is an alternative newsfeed that aims to help users discover content outside of their existing friends and followed Pages. This allows people to discover new content without having to leave Facebook. 

 

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Topics: Social Media

Understanding Instagram Ads for Business

Posted by Blue Frog Team on Sep 5, 2017 2:31:00 PM

Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.

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Topics: Social Media, Business Marketing

Does My Business Really Need to Be On Social Media?

Posted by Blue Frog Team on May 17, 2017 11:05:00 AM

It’s 2017, and any reasons that you might have had in the past for your business not needing a website or some form of social media presence have ceased to be relevant. Your business can no longer afford to ignore social media’s powerful marketing potential.

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Topics: Social Media

Three Ways Snapchat Can Help Your Business

Posted by Blue Frog Team on May 11, 2017 10:00:00 AM

Hold your selfies; Snapchat just isn’t for teens sending pictures to their friends anymore. If your business isn’t using the messaging app that allows for timed Snaps or videos and 24-hour disappearing Stories, think again. Emerging as a valuable marketing tool, check out how Snapchat can help your business.

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Topics: Social Media

How Do I Use Hashtags?

Posted by Diane Campbell on May 9, 2017 9:15:00 AM

What are hashtags, anyway?

Hashtags are a popular way for users of social media platforms like Twitter, Instagram, Google+, Facebook, Pinterest, and YouTube to connect around a theme, like a news story, event, pop culture topic, or even a feeling. You can use hashtags in an effort to boost engagement with your posts by getting them in front of of a particular audience. But how do you use them effectively? It helps to begin by understanding their original purpose.

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Topics: Social Media

How to Create Viral Social Media Content

Posted by Blue Frog Team on Apr 29, 2017 11:41:00 AM

What do Dumb Ways to Die, The Dress, and Kony 2012 all have in common? They all went viral. While no one can guarantee a viral social media phenomenon, there are steps you can take to increase your chances of creating the next big thing.

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Topics: Social Media, Content Creation

How to Take the Perfect Picture Using Your Phone

Posted by Kelsey Halverson on Apr 15, 2017 2:00:00 PM

Before everyone had smartphones in their pockets, taking a pro-level photo was left up to those with huge cameras that were bulky and hard to carry around. Now, everyone who has access to a smartphone can take the perfect picture. Here are our tips for taking the perfect picture—without the giant camera!

 

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Topics: Social Media