Inbound marketing has been around for some time now, but it is important to understand how correctly carrying out an inbound strategy could benefit your business over the long term. It’s important to ...
The Retirement of the Old Sales Funnel
It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, ...
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Best Practices for Direct Mail Marketing
Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...
What Is CRM Software and Why Is It Important?
Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult ...
5 Ways Your Brand Strategy Can Overcome Social Media Burnout
These days, more and more people are taking a break from social media. Whether it’s because of frustration with content, concern about spending too much time online, or a variety of other health and ...
Instant Pot: A Viral Internet Marketing Success Story
Pressure cookers and crock pots have been around for years, but recently the countertop appliances have become unexpectedly trendy. One of the most popular new machines is the Instant Pot, designed ...
3 Simple Content Marketing Resolutions for 2017
It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases ...
4 Business Blogging Mistakes You MUST Avoid
If you’ve decided to start blogging for business development, congratulations! Writing a business blog is a great way to generate a lot of new, fresh content for your website, which helps your SEO. ...
4 Marketing Lessons from the Great British Baking Show
What does a British cooking show have to teach a Des Moines business trying to improve its SEO or a San Francisco startup trying to build its brand identity? Whether you’re a fan of the Great British ...
5 Things People Hate About Your Marketing Strategy
Most businesses don’t like to spend a lot of time thinking about updating their marketing strategy. But keeping up with marketing trends and strategies can help make sure your products and services ...
4 Marketing Strategies for Businesses from Pokémon Go
If you haven’t yet heard about Pokémon Go from your kids, friends, or neighbors, chances are you will very soon. This free, downloadable application for your mobile phone is an interactive game that ...
Finding the Right Voice for Your Social Media Content
Effective social media content doesn’t just convey information about your business, product, or service. Ideally, it helps you engage with your audience (and your target customers) so that they feel ...
