Inbound Marketing Blog
Sales and marketing

How Buyer Intent Data Is Changing Inbound Marketing

Inbound Marketing AJ Liddell May 6, 2021 5 min. read

  Inbound marketing, in its simplest form, is being in front of the right people at the right time with the right messaging. You may have the perfect messaging and the right target audience but still ...

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How to Customize Your CRM Data with HubSpot Custom Objects

Sales and Marketing Amy Johnson Feb 22, 2021 10 min. read

Further Define Relational Data with HubSpot Custom Objects ­­­­At Inbound 2020, HubSpot announced that custom objects are available to all Enterprise tier customers, meaning any customer with CMS ...

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4 Questions To Ask To Have an Effective Discovery Call

Sales and Marketing Blue Frog Team Mar 5, 2020 2 min. read

“Knowing your customer better than they do is key”, according to Neil Patel, one of Forbes “Top 10 Marketers”. The first step in getting there is the discovery call. Before starting any marketing ...

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How to Plan Your Marketing Strategy

Social Media Blue Frog Team Jul 24, 2019 4 min. read

The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...

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5 Reasons Your Business Should Adopt an Inbound Marketing Strategy

Inbound Marketing Ashlee Sinnott Jan 15, 2019 3 min. read

Inbound marketing has been around for some time now, but it is important to understand how correctly carrying out an inbound strategy could benefit your business over the long term. It’s important to ...

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The Retirement of the Old Sales Funnel

Inbound Marketing Mallory Armstrong Oct 6, 2018 3 min. read

It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, ...

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What Is CRM Software and Why Is It Important?

Sales and Marketing Blue Frog Team Oct 18, 2017 2 min. read

Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult ...

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5 Ways Your Brand Strategy Can Overcome Social Media Burnout

Social Media Blue Frog Team Mar 6, 2017 3 min. read

These days, more and more people are taking a break from social media. Whether it’s because of frustration with content, concern about spending too much time online, or a variety of other health and ...

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Instant Pot: A Viral Internet Marketing Success Story

Social Media Blue Frog Team Feb 9, 2017 4 min. read

Pressure cookers and crock pots have been around for years, but recently the countertop appliances have become unexpectedly trendy. One of the most popular new machines is the Instant Pot, designed ...

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3 Simple Content Marketing Resolutions for 2017

SEO Blue Frog Team Jan 18, 2017 5 min. read

It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases ...

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4 Business Blogging Mistakes You MUST Avoid

SEO Blue Frog Team Dec 26, 2016 4 min. read

 If you’ve decided to start blogging for business development, congratulations! Writing a business blog is a great way to generate a lot of new, fresh content for your website, which helps your SEO. ...

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4 Marketing Lessons from the Great British Baking Show

Social Media Blue Frog Team Oct 7, 2016 4 min. read

What does a British cooking show have to teach a Des Moines business trying to improve its SEO or a San Francisco startup trying to build its brand identity? Whether you’re a fan of the Great British ...

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