Inbound Marketing Blog

Inbound Marketing Strategies to Conquer 3 Common Challenges

Posted by Mikayla Wilson on Jan 12, 2018 10:32:00 AM

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.

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Topics: Inbound Marketing, HubSpot

5 Questions to Ask When Choosing an Inbound Marketing Agency Partner

Posted by Lindsey Wanninger on Jan 5, 2018 9:49:00 AM

To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.

 

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Topics: Inbound Marketing

How to Set Up a Persona in HubSpot

Posted by Lindsey Wanninger on Jan 2, 2018 10:38:00 AM

If you aren’t familiar with what buyer personas are, basically they are a way for you turn your ideal customer into a fictional character. This helps you to visualize them as a living, breathing person so you can imagine your customer is sitting across the table from you when creating new inbound marketing strategies and content. Having a solid understanding of your personas will empower you to implement marketing strategies specifically tailored to your clients.

 

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Topics: Inbound Marketing

How to Set Up Messaging for Google My Business

Posted by Lindsey Wanninger on Dec 26, 2017 3:56:00 PM

Google My Business has a feature that allows customers to chat with someone directly at your business. You’ve probably Googled a business before and clicked “call” to call them directly without having to go to their company website to search for a phone number. Google My Business now has messaging, and it brings positive user experience to a new level. It’s really simple to set up Google Messenger for your business, and this is a step-by-step guide on exactly how. Check out this article on how to set up a Google Business page if you don’t have one yet.

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Topics: Inbound Marketing

Set SMART Inbound Marketing Goals for the New Year

Posted by Lindsey Wanninger on Dec 21, 2017 11:28:00 AM

The SMART goals approach is a great way to establish manageable goals that are specific, measurable, attainable, relevant, and time based. Inbound marketing agencies use SMART goals to keep everyone on the same page and working towards the same goal. The new year is a perfect time to evaluate the previous year and determine the results you’d like to see and objectives you want to accomplish in 2018.

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Topics: Inbound Marketing

Understanding HubSpot's Analytics Tools

Posted by Mikayla Wilson on Dec 18, 2017 2:29:00 PM

Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. HubSpot’s analytics tools can help you collect the data you need to make those informed decisions. 

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Topics: Inbound Marketing, HubSpot

Trends and Predictions for Inbound Marketing in 2018

Posted by Laura Stroup on Dec 4, 2017 4:37:04 PM

Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and overall better experience for customers online. Inbound marketers especially must understand and be able to apply these trends to see continued success. 

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Topics: Inbound Marketing

How to Start Practicing Inbound Marketing Techniques Today

Posted by Mikayla Wilson on Nov 20, 2017 11:33:00 AM

What is inbound marketing?

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.

 

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Topics: Inbound Marketing, SEO, Content Creation

A Day in the Life of an Inbound Marketing Strategist

Posted by Lindsey Wanninger on Nov 14, 2017 1:05:34 PM

 A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.

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Topics: Inbound Marketing, Des Moines Marketing, Business Marketing

My Key Takeaways from HubSpot's INBOUND17

Posted by Mikayla Wilson on Oct 18, 2017 11:04:00 AM

I’m happy to say that INBOUND17 did not disappoint! HubSpot’s annual conference is a firehose of valuable information, and I was a sponge soaking up current best practices and helpful marketing tips and tricks. So, without further ado, here are my key takeaways from this year’s successful event.

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Topics: Inbound Marketing, HubSpot