Inbound Marketing Blog

Beyond ROI—Measuring the Effectiveness of Your Inbound Strategy

Posted by Gabbi Sarcone on Aug 10, 2018 3:34:02 PM

The goal of any marketing effort is simply driving significant, measurable growth by the most cost-effective means possible. When executives and business owners are looking for every opportunity to pinch pennies, it’s essential you’re able to point to real, quantifiable contributions traced and attributed to your strategic recommendations.

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Topics: Inbound Marketing

How to Create Effective Campaigns for ALL Your Clients in HubSpot

Posted by Blue Frog Team on Jul 25, 2018 1:24:10 PM

If you use HubSpot, you may or may not be familiar with the campaigns tool. If you’re not, you'll likely find this article useful in setting up campaigns for your business. HubSpot’s user guide provides step-by-step instructions on how to create a campaign in HubSpot.

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Topics: Inbound Marketing

Can You Practice Inbound Marketing and Use Pop-ups?

Posted by Mikayla Wilson on May 31, 2018 2:34:00 PM

If you ask someone what they think of website pop-ups, you’re most likely going to hear that pop-ups are annoying. But the truth is that when used correctly, pop-ups can actually create a simplified conversion path and enhance user experience. In fact, pop-ups can be an important piece of an inbound marketing strategy that’s built to convert website visitors into leads for your business.

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Topics: Inbound Marketing, Inbound Strategy

How Can I Get Traffic to My Website AND Track It in 2018?

Posted by Blue Frog Team on May 26, 2018 10:05:00 AM

Google’s algorithm is constantly updating. As digital marketers, it’s our job to keep up with these updates and understand how to implement that into our strategy for our clients. Below are the answers to a few important questions about getting more website traffic and more effectively converting visitors into leads.

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Topics: Inbound Marketing, Advertising

What Is Google In-Market Audience?

Posted by Kelsi Cypser on Apr 25, 2018 4:31:00 PM

Delivering the right message at the right time is a main component when it comes to digital advertising, and Google's in-market audience helps you accomplish just that by delivering to users who are most interested in what you have to offer.

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Topics: Inbound Marketing, Google audiences

Measure Your Marketing Success with Databox

Posted by Blue Frog Team on Apr 19, 2018 3:24:00 PM

You know how important analytics is for your business. Do you spend hours trying to figure out which key performance indicators are important to measure and report? Databox can help you streamline this process to improve the efficiency and success of your business.

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Topics: Inbound Marketing

Inbound Marketing Strategies to Conquer 3 Common Challenges

Posted by Mikayla Wilson on Jan 12, 2018 10:32:00 AM

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.

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Topics: Inbound Marketing, HubSpot

5 Questions to Ask When Choosing an Inbound Marketing Agency Partner

Posted by Blue Frog Team on Jan 5, 2018 9:49:00 AM

To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.

 

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Topics: Inbound Marketing

How to Set Up a Persona in HubSpot

Posted by Blue Frog Team on Jan 2, 2018 10:38:00 AM

If you aren’t familiar with what buyer personas are, basically they are a way for you turn your ideal customer into a fictional character. This helps you to visualize them as a living, breathing person so you can imagine your customer is sitting across the table from you when creating new inbound marketing strategies and content. Having a solid understanding of your personas will empower you to implement marketing strategies specifically tailored to your clients.

 

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Topics: Inbound Marketing

How to Set Up Messaging for Google My Business

Posted by Blue Frog Team on Dec 26, 2017 3:56:00 PM

Google My Business has a feature that allows customers to chat with someone directly at your business. You’ve probably Googled a business before and clicked “call” to call them directly without having to go to their company website to search for a phone number. Google My Business now has messaging, and it brings positive user experience to a new level. It’s really simple to set up Google Messenger for your business, and this is a step-by-step guide on exactly how. Check out this article on how to set up a Google Business page if you don’t have one yet.

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Topics: Inbound Marketing