Inbound Marketing Blog

3 Important Steps to Optimize Your Google My Business Listing

Inbound Marketing Blue Frog Team Apr 17, 2019 2 min. read

Going far beyond helping potential customers find a business’ contact information and physical location, a Google My Business (GMB) listing is a powerful SEO tool for any business. Claiming and ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Advertising Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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Components You Should Incorporate in Your Search Ad Copy

Advertising Kelsi Cypser Jul 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

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