Inbound Marketing Blog

12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Posted by Kelsi Cypser on Aug 21, 2018 10:48:00 AM

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.

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Topics: Google, Google Ads, AdWords, Advertising, Digital Ads

Components You Should Incorporate in Your Search Ad Copy

Posted by Kelsi Cypser on Jul 17, 2018 2:24:17 PM

What Are Search Ads?

The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places in both organic and paid search results. You can tell the difference between organic search results and paid search results because paid Google Search Ads have a small, green “Ad” symbol. Paid search results generally show up above the organic search results, giving them a better shot at being clicked on.

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Topics: AdWords, Advertising, Google