Inbound Marketing Blog

Why You Should Boost Posts on Facebook

Posted by Amy Nelson on Oct 23, 2018 1:09:00 PM

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons:

  1. The competition for space in your News Feed is increasing among family, friends, and businesses. With more content shared and created every day, everyone is competing to share their content with you.
  1. Facebook made improvements to how your News Feed works. Rather than showing you irrelevant information, Facebook now aims to show you relevant, engaging content that improves your experience.

So, how can you overcome this decline in organic search and make your posts seen? The answer is simple: Facebook Boosted Posts

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Topics: facebook, Advertising, Digital Ads

Why Use Facebook Carousel Ads?

Posted by Kelsi Cypser on Oct 3, 2018 9:25:00 AM

 

It’s no secret that Facebook advertising is used to raise brand awareness. As an advertiser, you may already use it because you know that 68% of U.S. adults use Facebook, making it a powerful tool for raising awareness of your brand. A lot of marketers use the simple image ads on Facebook to accomplish this goal. Image ads are the roots of Facebook advertising. 

 

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Topics: facebook

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Strategy, Social Media, facebook

Cover Photo Tips for Facebook Business Pages

Posted by Blue Frog Team on Feb 1, 2018 8:55:00 AM

When visiting a Page on Facebook, one of the first things you see is the cover photo. It’s crucial to use a cover photo that makes a strong first impression of your Facebook Business Page when people see it.

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Topics: Social Media, facebook