Inbound Marketing Blog

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Media, Social Strategy, facebook

Cover Photo Tips for Facebook Business Pages

Posted by Adam Gray on Feb 1, 2018 8:55:00 AM

When visiting a Page on Facebook, one of the first things you see is the cover photo. It’s crucial to use a cover photo that makes a strong first impression of your Facebook Business Page when people see it.

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Topics: Social Media, facebook