A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.
People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.
Topics: Business Marketing
Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.
It seems like Snapchat is becoming more popular every day, but is it an effective way to advertise your business? In this article, we’ll look at two of the biggest issues advertisers are currently facing with Snapchat ads.
Topics: Business Marketing
The Rise of Messaging Apps
I’m willing to bet that even if you don’t use them yourself, you have probably have heard or seen something concerning the current messaging app craze. Apple iPhones have iMessage and Google has SMS Messenger for Android devices. However, even these two companies are evolving their messaging apps in an effort to keep up with consumer demands. Apple has kept up with the use of stickers and games and will soon offer an option for paying friends who bought you lunch, all within a single app. As for Google, the Android SMS Messenger recently added the option to merge with Facebook’s Messenger app to allow a singular experience for users, so you don't have to go back and forth between different screens to send texts or messages.
Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.
If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.
Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of internet users seek out videos related to a product or service before visiting a physical location. By providing what these users are looking for online, you gain a willing audience for your ads and an effective platform for showcasing the value you offer. Google reports that 53% of smartphone users feel more favorable toward companies that provide instructional video content, and 48% are more likely to buy from those companies.
As the weather gets warmer, runners pour out into the streets to participate in 5ks, 10ks, half and full marathons. As I trotted along and clicked off the miles in my first road race of the year, I thought about how inbound marketing is like preparing for a long race.
Showing up on Google Maps can provide your business a lot of great exposure. It gives your brand prominent placement in local search engine results, can alert users to your presence in the area when they’re using Google Maps itself, and can even offer convenient directions to your location.