Inbound Marketing Blog

Bring Your Old Business Blog Posts Back to Life & Increase Traffic

Posted by Mikayla Wilson on Apr 2, 2018 10:00:00 AM

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about change is it presents us with an opportunity to revamp ourselves, our wardrobes, and even our blog content.

Over time, our blog posts can become stale, outdated, and inaccurate, but a little TLC can bring them back to life.

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Topics: Content Creation, SEO, Inbound Strategy, Business Marketing

A Day in the Life of an Inbound Marketing Strategist

Posted by Blue Frog Team on Nov 14, 2017 1:05:34 PM

 A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.

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Topics: Inbound Marketing, Business Marketing, Des Moines Marketing

5 Traits of the Best Email Subject Lines

Posted by Blue Frog Team on Sep 15, 2017 2:39:25 PM

People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.

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Topics: Business Marketing

Understanding Instagram Ads for Business

Posted by Blue Frog Team on Sep 5, 2017 2:31:00 PM

Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.

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Topics: Social Media, Business Marketing

Considering Trying Snapchat Ads? Read This First

Posted by Blue Frog Team on Aug 10, 2017 3:22:00 PM

It seems like Snapchat is becoming more popular every day, but is it an effective way to advertise your business? In this article, we’ll look at two of the biggest issues advertisers are currently facing with Snapchat ads.

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Topics: Business Marketing

Messaging Apps and Chatbots Are on the Rise

Posted by Blue Frog Team on Jun 30, 2017 12:36:00 PM

The Rise of Messaging Apps

I’m willing to bet that even if you don’t use them yourself, you have probably have heard or seen something concerning the current messaging app craze. Apple iPhones have iMessage and Google has SMS Messenger for Android devices. However, even these two companies are evolving their messaging apps in an effort to keep up with consumer demands. Apple has kept up with the use of stickers and games and will soon offer an option for paying friends who bought you lunch, all within a single app. As for Google, the Android SMS Messenger recently added the option to merge with Facebook’s Messenger app to allow a singular experience for users, so you don't have to go back and forth between different screens to send texts or messages.

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Topics: Web Design, Web Development, Business Marketing

Why Consider Rebranding?

Posted by Diane Campbell on May 31, 2017 2:48:36 PM

Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.

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Topics: branding, Business Marketing

3 Times You Should Hire a Professional Content Writer

Posted by Blue Frog Team on May 1, 2017 11:16:00 AM

If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.


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Topics: Content Creation, Web Design, Business Marketing, Blogging

Advertise on YouTube with the TrueView Platform!

Posted by Diane Campbell on Apr 20, 2017 3:45:00 PM

Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of internet users seek out videos related to a product or service before visiting a physical location. By providing what these users are looking for online, you gain a willing audience for your ads and an effective platform for showcasing the value you offer. Google reports that 53% of smartphone users feel more favorable toward companies that provide instructional video content, and 48% are more likely to buy from those companies.

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Topics: Inbound Marketing, Business Marketing, Content Creation

Inbound Marketing Is a Marathon, Not a Sprint

Posted by Blue Frog Team on Apr 10, 2017 4:13:00 PM

As the weather gets warmer, runners pour out into the streets to participate in 5ks, 10ks, half and full marathons. As I trotted along and clicked off the miles in my first road race of the year, I thought about how inbound marketing is like preparing for a long race.

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Topics: Business Marketing, Content Creation, Inbound Marketing, Social Media