Inbound Marketing Blog

How Do I Create a Content Outline?

Posted by Emily Koss on Oct 29, 2018 2:18:00 PM

Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or constructing a blog article be any different?  A content outline is a map of your project that helps provide some direction so you have an overview of everything it will include. Remember these simple steps to help craft your content and give your readers a clear and comprehensive understanding of your topic.

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Topics: Writing, Content Creation, Blogging

Mystery Solved: Directing Your Next Blog Post Towards Success

Posted by Blue Frog Team on May 16, 2018 12:11:04 PM

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.

You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases?  I’m glad you asked. Let’s jump right in and find the answer!

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Topics: Writing, Content Creation, Blogging

Why Is Blogging Important for Your Business?

Posted by Diane Campbell on Sep 13, 2017 4:03:00 PM

Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.

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Topics: Blogging, SEO, Inbound Marketing

How Should I Manage My Company's Blogging Tasks?

Posted by Diane Campbell on Sep 3, 2017 3:00:00 PM

Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.

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Topics: SEO, Inbound Marketing, Blogging

Don’t Know What to Write About? How to Get Blog Topic Inspiration

Posted by Mikayla Wilson on Aug 28, 2017 1:27:01 PM

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"

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Topics: Inbound Marketing, Content Creation, Blogging

SEO Basics: The Truth About Keywords Today

Posted by Blue Frog Team on Aug 25, 2017 11:56:00 AM

In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.

Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.

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Topics: SEO, Blogging, Content Creation

How to Create Online Content That More People Read

Posted by Diane Campbell on Jul 7, 2017 10:00:00 AM

An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your audience. What’s compelling to one reader can be completely irrelevant and boring to another. Once you understand who is in your audience, you can begin to think about what interests them and, more specifically, what issues or topics may cause them to seek out a business like yours. When you understand your audience’s needs, problems, questions, and interests, then you have the tools you need to build articles they will want to read.

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Topics: Inbound Marketing, Blogging, Content Creation

The Boss Business Blog Breakdown [Part 2—SEO and Engagement]

Posted by Diane Campbell on Jun 24, 2017 11:38:00 AM

In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.

 

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Topics: SEO, Blogging, Content Creation

The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

Posted by Diane Campbell on Jun 22, 2017 11:00:00 AM

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.

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Topics: Blogging, SEO, Content Creation

3 Times You Should Hire a Professional Content Writer

Posted by Blue Frog Team on May 1, 2017 11:16:00 AM

If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.

 

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Topics: Content Creation, Web Design, Business Marketing, Blogging