Inbound Marketing Blog

Current Best Practices For Your Blog—and Why You Still Need One

Blogging Madison Larimore Aug 23, 2019 5 min. read

At the surface, blogging may seem to be an obsolete marketing practice. But when taken as a piece of a larger inbound marketing strategy, blogging is as vital and beneficial to your business as ever.

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Where Do I Put a CTA in a Blog Article?

SEO Emily Koss Jul 18, 2019 3 min. read

You’ve written a blog article, included hyperlinks guiding readers to more information, added relevant images, and perfected your title. So, what’s missing? Even the best written article isn’t very ...

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How Do I Create a Content Outline?

Content Creation Emily Koss Oct 29, 2018 3 min. read

Whether you’re baking a cake or building a treehouse, you want to have an idea of what the final product will look like before you get started, so why should putting together your website or ...

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Mystery Solved: Directing Your Next Blog Post Towards Success

Content Creation Blue Frog Team May 16, 2018 7 min. read

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a ...

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Why Is Blogging Important for Your Business?

Inbound Marketing Diane Campbell Sep 13, 2017 4 min. read

Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within ...

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How Should I Manage My Company's Blogging Tasks?

Inbound Marketing Diane Campbell Sep 3, 2017 3 min. read

Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and ...

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Don’t Know What to Write About? How to Get Blog Topic Inspiration

Inbound Marketing Blue Frog Team Aug 28, 2017 2 min. read

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I ...

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SEO Basics: The Truth About Keywords Today

SEO Blue Frog Team Aug 25, 2017 5 min. read

In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also ...

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How to Create Online Content That More People Read

Inbound Marketing Diane Campbell Jul 7, 2017 3 min. read

An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your ...

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The Boss Business Blog Breakdown [Part 2—SEO and Engagement]

SEO Diane Campbell Jun 24, 2017 4 min. read

In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each ...

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The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

SEO Diane Campbell Jun 22, 2017 3 min. read

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw ...

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3 Times You Should Hire a Professional Content Writer

Content Creation Blue Frog Team May 1, 2017 4 min. read

If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals ...

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