Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.
Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.
Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"
In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.
Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.
An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your audience. What’s compelling to one reader can be completely irrelevant and boring to another. Once you understand who is in your audience, you can begin to think about what interests them and, more specifically, what issues or topics may cause them to seek out a business like yours. When you understand your audience’s needs, problems, questions, and interests, then you have the tools you need to build articles they will want to read.
In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.
Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.
If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.
Continuously creating fresh, relevant content for your website takes time and effort. You may well wonder if it’s worth it. You may think that having a blog on your business website is just a nice extra, but it’s actually a critical piece of an effective online marketing strategy.
Blogging for business is a great way to enhance the content on your company website, improve your status as an industry thought leader, and foster continuing relationships with current and potential customers. But once you’ve incorporated a inbound marketing blog into your website, how do you actually get people to read it?