Inbound Marketing Blog

12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Google Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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Components You Should Incorporate in Your Search Ad Copy

AdWords Kelsi Cypser Jul 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

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What Is the AdWords Quality Score & How Can I Improve It?

Advertising Kelsi Cypser Jun 25, 2018 4 min. read

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...

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