Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.
What Are Search Ads?
The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places in both organic and paid search results. You can tell the difference between organic search results and paid search results because paid Google Search Ads have a small, green “Ad” symbol. Paid search results generally show up above the organic search results, giving them a better shot at being clicked on.
You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process that ranks the best ads to appear at the top of a Google search. The auction decides which ads will be displayed for a specific search, in which order those ads will appear on the page, and how much the advertiser will pay for that placement. Having a high quality score is one factor that will help your ad show in a top position.