Inbound Marketing Blog

12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Advertising Kelsi Cypser 10:48 AM on August 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

Read More

Components You Should Incorporate in Your Search Ad Copy

Advertising Kelsi Cypser 2:24 PM on July 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

Read More

What Is the AdWords Quality Score & How Can I Improve It?

Advertising Kelsi Cypser 3:40 PM on June 25, 2018 4 min. read

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...

Read More