Inbound Marketing Blog

Using Smart CTAs to Boost Your Inbound Marketing Results

Posted by Laura Stroup on Mar 15, 2018 11:14:00 AM

Calls to action are among the most important tools when it comes to inbound marketing. CTAs direct people to take specific actions on your website and promote your landing page offers to help gain leads. But if you want to take CTAs to the next level, smart CTAs allow you to customize the experience that visitors, leads, and customers have on your website.


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Topics: Inbound Strategy

Checklist for Designing a New Website

Posted by Elle Scott on Mar 13, 2018 12:02:00 PM

Designing a new website is an exciting process. It’s an opportunity to expand your online presence, build new relationships with customers, and potentially increase your business’ revenue. Each business has its own goals for its website design, but everyone wants the process to be organized, efficient, and purposeful. Below is a checklist of questions to ask before you start designing a new website to avoid unnecessary mistakes and start the project off right.

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Marketing Advice from The Office

Posted by Lindsey Wanninger on Mar 9, 2018 3:21:00 PM

If you’re like me, The Office might be one of your favorite shows, and you’re well aware of the struggles the paper company often faces. I’m not talking about the daily bickering between Michael Scott and Jim Halpert; I’m talking about when Ryan Howard tells Michael and Dwight they need to have a website and a digital marketing strategy in the episodes, “Dunder Mifflin Infinity” and “Launch Party.” If you’re not a fan of The Office, you can probably still relate to toying with the idea of a new or improved website and implementing a digital marketing strategy.

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How Do Web Design & Web Development Work Together?

Posted by Elle Scott on Mar 5, 2018 5:08:00 PM

Creating a new website requires several skillsets, two of which are website design and website development. The two terms might seem interchangeable because they’re both essential to the process of building a new website, but there are some differences. Today I will cover a few distinctions between website design and website development and how they work together to achieve the end result of a great website.

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Topics: website design

JavaScript 101: What Is It and Why Should I Care?

Posted by Adam Gray on Mar 1, 2018 9:39:00 AM

JavaScript is a programming language that is used to create interactive elements and online programs that can be incorporated into webpages and desktop applications. Along with HTML and CSS, JavaScript is one of the three core technologies that are used in web development to build pages and sites across the internet.

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Topics: Web Development

What Website Metrics Should I Be Tracking? 

Posted by Kelsey Meyer on Feb 26, 2018 4:16:00 PM

You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your time into its performance? Your website can be your company’s number one sales person. It’s always available—24 hours a day, 7 days a week, and it can answer questions as you would for current and potential customers. You can track how your target audience is receiving these answers by tracking these key metrics for your site: 

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Topics: Web Design, website design

6 Detrimental DIY Website Design Mistakes

Posted by Elle Scott on Feb 23, 2018 2:54:00 PM

A variety of tools and resources are available to assist with building a website, making it seem ideal to save the money and do everything with out a professional. While DIY websites seem more cost effective up front, detrimental mistakes made during the design and development process could hurt your business in the long run. Below are several DIY mistakes that could prevent the success of your website.

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Topics: website design

How to Build HubSpot's Topic Clusters

Posted by Lindsey Wanninger on Feb 20, 2018 3:52:00 PM

 What is a topic cluster?

Topic clusters and pillar pages go hand in hand but are not the same thing. A topic cluster is, as its name indicates, a cluster of subtopics that cover a range of information that relates to a core topic. It consists of pillar content, subtopics, and different articles to support it. If you want more information about pillar pages, read HubSpot’s article here.


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Topics: HubSpot, Inbound Strategy

What Is Schema Markup?

Posted by Mikayla Wilson on Feb 18, 2018 1:23:00 PM

The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using terms like Schema markup, microdata, and rich snippets. But what do they mean?

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Topics: SEO

5 SEO Trends to Look Out for in 2018

Posted by Mikayla Wilson on Feb 16, 2018 11:00:00 AM

As we scroll through our social newsfeeds at the first of the year, we see posts making bold statements like, “New year, new me.” January is a great time to set goals and start new habits. However, most people tend to leave their resolutions behind after the first few weeks, and they fall back into old habits. But not this year! This year, we’re setting goals to improve our marketing efforts, and we’re sticking to them. This will be our year to drive more traffic and generate more leads. This time, we’re making bold statements like, “New year, new SEO strategy.” If you’re feeling pumped about 2018 and are ready to dive into improving your marketing efforts, then here are some search engine optimization (SEO) trends to look out for.

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Topics: SEO