Inbound Marketing Blog

What are Facebook Lead Ads and Why Should My Business Use Them?

Posted by Kelsi Cypser on Apr 5, 2018 11:58:00 AM

In short, Facebook lead ads are just like other types of Facebook ads but with a focus on generating leads without directing users away from Facebook. Facebook lead ads make it easier for advertisers and users alike with a simple and straightforward call-to-action (CTA) button and a smart tool that autofills users’ information from their profile into your form. All a user has to do is tap the CTA button and hit “submit.” Various online marketing platforms, including Zapier and HubSpot, facilitate setup of Facebook lead ads, and you can set up the ads within Facebook itself.

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Topics: Social Media, Social Strategy, facebook

How to Use the Social Media Tool in HubSpot

Posted by Lindsey Wanninger on Jan 27, 2018 4:19:00 PM

Keeping track of your social media accounts has never been easier. The Social page in HubSpot allows you to publish, monitor, and analyze your social media posts for all your accounts in one place. For the majority of this article, we will be referencing HubSpot’s “Social” dropdown list.

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Topics: Social Strategy