Five basic principles have been used to create successful logos time and again. We’ll walk through each of those today. Next time you sit down to design a logo or approve a logo created for you, go through this list to make sure it’s not missing any key components.
Effective social media content doesn’t just convey information about your business, product, or service. Ideally, it helps you engage with your audience (and your target customers) so that they feel like they know and identify with your brand’s personality. Creating this kind of content starts with establishing what your brand’s “voice” will sound like.
You may never have considered the way the menu is written at your favorite bistro or coffee shop. Descriptions of specials like the “Sedona Grilled Chicken Panini” or “Aunt Millie’s Maple Bars” are so common you might not realize that they are part of a deliberate, calculated strategy. Just as colorful, personalized content makes food seem more appetizing, creative content creation can make ordinary marketing content resonate better with your audiences.
Consumers buy things from people (and brands) they feel they know, like, and trust, and a lot of their decision making is based on emotion. So, how do you make potential customers feel they know, like, and trust your business, your brand, and your products? One way is to develop your brand story and develop creative content to engage your audiences. Developing a brand strategy that incorporates a lifestyle, values, and a storyline into your marketing content can help you create a loyal community of customers who not only buy your products but also act as brand ambassadors. Here are a few examples of companies that use creative content to develop their brands as ways of life, not just commodities.
“Twenty One Pilots are easily the biggest group to break out in the past year. They are also one of the hardest-to-categorize hit acts in recent memory.” –Andrew Lipovsky
Twenty One Pilots hit the big time music scene in 2015 with the release of Blurryface, their latest album. Just this past January, their hit single, “Stressed Out,” made it into the top 10 on Billboard’s Hot 100. In a very short time, two young guys with not much more than raw talent and a headful of ideas became the idiosyncratic face of the widely popular band Twenty One Pilots.
Quick, grab a bottle opener. Or a drink koozie. Or a pen.
Chances are that one of these things is branded with the information of some company that you’ve interacted with in the past. Small, useful household items are great vehicles to get your brand into the pockets and homes of your potential clients. The average man has 8 promotional caps, and the average woman has 5 promotional mugs! Not only does most everyone have these kind of business promotional items, but people also keep them around for years: a branded tote bag will stay in use for an average of four years!
In a world where trends are constantly changing, it can be hard to maintain a modern image. Rebranding is an option that business owners often overlook, but keeping your look, feel, and values fresh can be the key to keeping your company at the top of your industry.
Your company brand encompasses many things: your company’s personality, look, feel, service or product line, and core values and beliefs. Your brand is your company’s identity; it tells who you are and what you do…at least, that’s what it SHOULD do.
These days, more and more people are realizing how important it is to have a personal brand. Not only does it help people remember you personally, but having a personal brand can also help you professionally as well. There are a number of things to consider when creating and cultivating your personal brand.