Inbound Marketing Blog

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw ...

What is inbound marketing? It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, ...

Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.

One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into ...

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but ...

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a ...

What are hashtags, anyway? Hashtags are a popular way for users of social media platforms like Twitter, Instagram, Google+, Facebook, Pinterest, and YouTube to connect around a theme, like a news ...

At Blue Frog Marketing, we’ve created modern, user-friendly websites for a wide range of businesses in a variety of industries. With each new project, we use a proven process to understand what our ...

While creating exceptional written content is an essential aspect of search engine optimization (SEO), many people find writing to be stressful and difficult. How many times have you sat in front of ...

The content you include on your website is essential to and should form the foundation of your business’ online marketing strategy. That thought can be overwhelming. Where should you start? Once you ...

Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of ...

Continuously creating fresh, relevant content for your website takes time and effort. You may well wonder if it’s worth it. You may think that having a blog on your business website is just a nice ...