Inbound Marketing Blog

The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

SEO Diane Campbell Jun 22, 2017 3 min. read

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw ...

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Sell the Way Prospects Buy with Inbound Marketing

Inbound Marketing Diane Campbell Jun 14, 2017 4 min. read

What is inbound marketing? It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, ...

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Why Consider Rebranding?

Business Marketing Diane Campbell May 31, 2017 3 min. read

Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.

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Lead Nurturing Success with Inbound Marketing

Inbound Marketing Diane Campbell May 28, 2017 5 min. read

One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into ...

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Printing for Dummies: Types of Binding

Commercial Printing Diane Campbell May 22, 2017 3 min. read

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but ...

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What Is Variable Data Printing?

Commercial Printing Diane Campbell May 15, 2017 3 min. read

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a ...

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How Do I Use Hashtags?

Social Media Diane Campbell May 9, 2017 2 min. read

What are hashtags, anyway? Hashtags are a popular way for users of social media platforms like Twitter, Instagram, Google+, Facebook, Pinterest, and YouTube to connect around a theme, like a news ...

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How Our Website Design Process Works

Web Design Diane Campbell May 5, 2017 3 min. read

At Blue Frog Marketing, we’ve created modern, user-friendly websites for a wide range of businesses in a variety of industries. With each new project, we use a proven process to understand what our ...

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How Can I Write Compelling Content on a Regular Basis?

Content Creation Diane Campbell Apr 25, 2017 6 min. read

While creating exceptional written content is an essential aspect of search engine optimization (SEO), many people find writing to be stressful and difficult. How many times have you sat in front of ...

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What Types of Content Should I Create for My Website?

SEO Diane Campbell Apr 23, 2017 3 min. read

The content you include on your website is essential to and should form the foundation of your business’ online marketing strategy. That thought can be overwhelming. Where should you start? Once you ...

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Advertise on YouTube with the TrueView Platform!

Inbound Marketing Diane Campbell Apr 20, 2017 3 min. read

Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of ...

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What's the Point of Blogging?

Blogging Diane Campbell Apr 17, 2017 3 min. read

Continuously creating fresh, relevant content for your website takes time and effort. You may well wonder if it’s worth it. You may think that having a blog on your business website is just a nice ...

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