Inbound Marketing Blog

What Makes a Good Logo

Posted by Natalee Ostrander on Jul 14, 2018 8:29:00 AM

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

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Topics: Graphic Design, branding, Logo