Inbound Marketing Blog

Kelsey Halverson

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Blue Frog Marketing Teams Up With Superhero Window Washers

Posted by Kelsey Halverson on Jun 28, 2018 2:36:34 PM

Blue Frog Marketing teamed up with our client, Larry’s Window Service, for their third annual event with Blank Children’s Hospital in Des Moines. The event is more than just your typical window wash. Larry’s Windows takes their washing to another level with the help of a few friends. Their team dressed up as Batman, The Flash, Spiderman, and Captain America and soared around Blank Children’s Hospital to surprise the kids. The superhero’s greeted the kids, played a few games, and brought big smiles to the staff and family's faces. 

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Topics: Video Marketing

How To Dress For The Camera

Posted by Kelsey Halverson on May 11, 2018 2:23:00 PM

A big component of a video shoot is wardrobe selection for the talent. Not only does it need to be flattering on camera, but it also has to fit the theme of the shoot. Luckily, today’s technology is more forgiving than in the past; however, it’s important to keep a few things in mind when selecting wardrobe. The three major areas of concern when choosing what to wear are pattern, color, and shape. Additionally, there are specific things to keep in mind for women’s and men’s wardrobes.

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Topics: Video Marketing

3 Steps to Upping Your Video Marketing Game

Posted by Kelsey Halverson on Feb 10, 2018 8:57:00 AM


Are you feeling like you’re not on your A-game and you just can’t seem to win over your viewers with your video marketing? Don’t let a few strike outs discourage you. The game of video marketing involves risks, time, and a lot of practice. Sometimes you'll woo your viewers, and other times you might feel stood up. The secret, however, is that attention to a few key elements can make your viewers fall in love with your videos.

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Topics: Video Marketing

Video Marketing 101: Creating The Playbook

Posted by Kelsey Halverson on Feb 3, 2018 9:43:00 AM

Your company has jumped on board and decided to implement a video marketing strategy this year. There are many different types of videos you can create to promote your business, and there are many factors that go into the production of a video. Most businesses don’t realize that the pre-production phase is just as, if not more important than, the actual video shoot. The pre-production phase is where all of the planning takes place. There are a number of elements that go into producing a video. The success of your video project will largely be determined by the time and effort you put into properly planning it. This article is a tool to guide you through the pre-production process.

When you’re planning to shoot a video, you need to have some basic things in place. If not, not only will you waste a lot of time and money, but you run into the risk of not having any sort of backup plan or schedule in the event things don’t go as smoothly as you’d want. That being said, this is also an exciting phase because you get to be creative and collaborative.

 

 

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Topics: Video Marketing

How Video Marketing Applies to The Buyers Journey

Posted by Kelsey Halverson on Jan 16, 2018 1:42:00 PM

If you’ve been keeping up with digital marketing trends this year, you already know that video marketing is a hot topic. You see video everywhere—on websites, social media, sporting events, business/corporate events, on your smart TV, and more. Video content is here and is here to stay. The Blue Frog team learned from Salma Jafri, a video content strategist and speaker at INBOUND 2017, that 64% of your audience says marketing videos influence their purchase decisions. That being said, if you don’t currently have a video marketing strategy in place, it’s time to start thinking about one—and thinking about it seriously.

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Topics: Video Marketing

How to Take the Perfect Picture Using Your Phone

Posted by Kelsey Halverson on Apr 15, 2017 2:00:00 PM

Before everyone had smartphones in their pockets, taking a pro-level photo was left up to those with huge cameras that were bulky and hard to carry around. Now, everyone who has access to a smartphone can take the perfect picture. Here are our tips for taking the perfect picture—without the giant camera!

 

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Topics: Social Media

Your Breakdown of Live Social Media

Posted by Kelsey Halverson on Mar 9, 2017 3:00:00 PM

Live video was on the rise in 2016 with Facebook, Instagram, and Twitter all launching live streaming options. With all three major social media sites rolling out live video options, what makes each unique?

Facebook Live

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Topics: Social Media

DMACC Inbound Marketing Presentation

Posted by Kelsey Halverson on Oct 20, 2016 11:30:26 AM
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Topics: Inbound Marketing

Keyword Optimizing Crucial Parts of Your Website

Posted by Kelsey Halverson on Oct 4, 2016 10:25:00 AM

While you may understand that incorporating important keywords into your website content is a critical part of search engine optimization (SEO), you may not know how to do so most effectively. When you use keywords in strategic places (and don’t overdo it), you enable your audience to find your website more easily by increasing its prominence in their search engine results for those keywords.

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Your Breakdown of the Latest Social Media App Updates

Posted by Kelsey Halverson on Sep 29, 2016 10:00:00 AM

Snapchat

Snapchat may soon be your go-to app for move tickets. The photo-sharing app may be moving close to a more regular ticket buying experience. It’s been announced that Fandango is working on software to interface with Snapchat. In the future, if you see a cool trailer for a movie on the platform, you might just be able to click it and buy tickets directly from the app. This isn’t the fist time these companies have teamed up, but it's first talk of a permanent partnership.

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Topics: Social Media