Inbound Marketing Blog

Inbound Marketing

Kelsey Halverson

Oct 20, 2016

2 minute read

DMACC Inbound Marketing Presentation

 

Transcript

[intro music]

>>Kelsey: I recently talked to a group about how Inbound Marketing is the solution to many common business challenges. 

An easy way to explain inbound marketing methods, is to explain outbound methods. In this video I will touch on two common business challenges:

Challenge #1. My current marketing isn’t gaining me business.  

Traditional marketing utilizes outbound methods like billboards, print advertising and cold calling. These methods are directly limited to the amount of time and money your sales team has to conduct them. Inbound marketing is a form of online marketing that works to attract a specific kind of visitor to your website where they can convert into customers for your business. 

Challenge #2. My business doesn’t show up in Google search results.

SEO or search engine optimization is the practice of getting your website found on search engines like Google, Yahoo, and Bing. Utilizing the Inbound methodology, we are able to increase SEO by adding quality, relevant content to your website which will attract more visitors that are ready to buy.

Interested in knowing the other challenges and solutions? Tune into our YouTube channel to watch the entire discussion. Signing Off I’m Kelsey with Blue Frog!

 Here are some additional topics relating to this presentation:

 

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Blue Frog Marketing is based in Des Moines, Iowa, and provides comprehensive, cutting-edge online marketing as well as print and graphic design services for clients across the U.S. and beyond. 

 

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Written by Kelsey Halverson

I’m an ISU girl but a Minnesota native at heart. You’ll be able to tell by all of my Minnesota knick knacks on my desk. I survive on coffee and chocolate, and I absolutely love the creative outlet my job entails. I feel fortunate to be working with a group of people who truly work together as a team to provide clients a large variety of valuable resources for their businesses.