Inbound Marketing Blog

Upgrade Your Digital Advertising Strategy with Retargeting

Digital Ads Kelsi Cypser Nov 9, 2018 3 min. read

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to ...

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Why You Should Boost Posts on Facebook

facebook Amy Nelson Oct 23, 2018 6 min. read

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Google Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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