Inbound Marketing Blog

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to take action? Retargeting repeatedly places your ads in front of your audience to reiterate your message. The purpose of retargeting ads is to remind users who have already interacted with your business of your message or offering, encouraging them to convert into contacts for your business and, eventually, customers. Users who are already familiar with your brand and visited your website are much more likely to respond to your messages with action. 

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons:

1. The competition for space in your News Feed is increasing among family, friends, and businesses. With more content shared and created every day, everyone is competing to share their content with you.

2. Facebook made improvements to how your News Feed works. Rather than showing you irrelevant information, Facebook now aims to show you relevant, engaging content that improves your experience.

So, how can you overcome this decline in organic search and make your posts seen? The answer is simple: Facebook Boosted Posts. 

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.