Inbound Marketing Blog

I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...

Retargeting is a smart way to continuously show your ad to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to ...

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...