Inbound Marketing Blog

Best Practices for Direct Mail Marketing

Advertising Natalee Ostrander 3:44 PM on August 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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Print Marketing in the Digital World

Commercial Printing Blue Frog Team 9:59 PM on June 10, 2017 2 min. read

There are currently three zettabytes of digital content out in the world right now. For your reference, a zettabyte is a trillion gigabytes of data. Marketers are tirelessly working to compete with ...

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The Resurgence of Print: Airbnbmag

Commercial Printing Blue Frog Team 9:15 AM on May 24, 2017 3 min. read

It's Alive! The EKG flatlines. The doctor peers at the clock to note the time of death, then—just before the end—a soft beep sounds from the machine. Print is not dead!

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Printing for Dummies: Types of Binding

Commercial Printing Diane Campbell 11:04 AM on May 22, 2017 3 min. read

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but ...

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What Is Variable Data Printing?

Commercial Printing Diane Campbell 8:00 AM on May 15, 2017 3 min. read

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a ...

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Digital vs Offset Printing

Commercial Printing Blue Frog Team 11:31 AM on April 16, 2017 3 min. read

If you’re not a print-savvy individual (most of us aren’t), you may not even know what offset printing is, let alone how it differs from digital printing. It’s important to understand a little bit ...

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5 Questions to Ask Before Ordering Print Materials

Commercial Printing Diane Campbell 11:04 AM on April 14, 2017 3 min. read

When you begin looking for a way to get out printed marketing materials for your business, you’ll find a wide range of choices, from DIY solutions to online ordering to professional custom design. ...

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6 Print Materials You Never Knew You Needed

Commercial Printing Blue Frog Team 1:55 PM on April 7, 2017 2 min. read

In this day and age, it’s hard to believe that physical marketing materials still pack a punch compared to their digital, screen-native counterparts, but if marketers have learned anything, it’s that ...

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What Can a Company Catalog Do for Your Business?

Commercial Printing Tyler Scott 12:22 PM on April 3, 2017 2 min. read

Do you remember back in the day when you would flip through holiday catalogs of your favorite stores and brands looking for the best gifts to buy or ask for? Using a printed catalog is a great way to ...

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Understanding Commercial Printing Terms

Commercial Printing Diane Campbell 9:36 AM on March 22, 2017 3 min. read

Placing your first commercial print order can seem overwhelming. As in many technical fields, print seems to have a language all its own. Here are the basics you should know to make ordering your ...

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