Inbound Marketing Blog

Best Practices for Direct Mail Marketing

Posted by Natalee Ostrander on Aug 17, 2018 3:44:00 PM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

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Topics: Sales and Marketing, Graphic Design, Commercial Printing, Advertising

Print Marketing in the Digital World

Posted by Mikayla Wilson on Jun 10, 2017 9:59:00 PM

There are currently three zettabytes of digital content out in the world right now. For your reference, a zettabyte is a trillion gigabytes of data. Marketers are tirelessly working to compete with the frenzy of content in order to connect with users. They’re developing digital marketing strategies using online advertisements and social media left and right, and it seems that traditional marketing and print may have been left behind.

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Topics: Commercial Printing

The Resurgence of Print: Airbnbmag

Posted by Mikayla Wilson on May 24, 2017 9:15:00 AM

It's Alive!

The EKG flatlines. The doctor peers at the clock to note the time of death, then—just before the end—a soft beep sounds from the machine. Print is not dead!

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Topics: Commercial Printing

Printing for Dummies: Types of Binding

Posted by Diane Campbell on May 22, 2017 11:04:00 AM

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but here is a basic overview to get you started.

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Topics: Commercial Printing

What Is Variable Data Printing?

Posted by Diane Campbell on May 15, 2017 8:00:00 AM

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a direct mail postcard to your customer list, variable data printing would let you cost-effectively personalize your marketing effort by presenting different offers or using different photos to better target specific types of customers.

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Topics: Commercial Printing

Digital vs Offset Printing

Posted by Micah Hartmann on Apr 16, 2017 11:31:00 AM

If you’re not a print-savvy individual (most of us aren’t), you may not even know what offset printing is, let alone how it differs from digital printing. It’s important to understand a little bit about the different printing processes, however, if you’re going to work with a printing company. Today, we’re going to talk about the advantages of both offset and digital printing and how they differ from one another.

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Topics: Commercial Printing

5 Questions to Ask Before Ordering Print Materials

Posted by Diane Campbell on Apr 14, 2017 11:04:00 AM

When you begin looking for a way to get out printed marketing materials for your business, you’ll find a wide range of choices, from DIY solutions to online ordering to professional custom design. Here are some questions to consider when making your choice.

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Topics: Commercial Printing

6 Print Materials You Never Knew You Needed

Posted by Erin Menardi on Apr 7, 2017 1:55:00 PM

In this day and age, it’s hard to believe that physical marketing materials still pack a punch compared to their digital, screen-native counterparts, but if marketers have learned anything, it’s that businesses should never underestimate the power of print.

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Topics: Commercial Printing

What Can a Company Catalog Do for Your Business?

Posted by Tyler Scott on Apr 3, 2017 12:22:12 PM

Do you remember back in the day when you would flip through holiday catalogs of your favorite stores and brands looking for the best gifts to buy or ask for? Using a printed catalog is a great way to attract new clients to your local company. Today’s catalogs showcase much more than pictures and pricing. They contain stories, descriptions and even product/service articles that make the purchase intriguing. They also engage customers with your brand. Today, Blue Frog lays out the top five reasons why your company should have a company catalog printed by your local printer.

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Topics: Commercial Printing

Understanding Commercial Printing Terms

Posted by Diane Campbell on Mar 22, 2017 9:36:00 AM

Placing your first commercial print order can seem overwhelming. As in many technical fields, print seems to have a language all its own. Here are the basics you should know to make ordering your first print project easier.

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Topics: Commercial Printing