Inbound Marketing Blog
Commercial printing

Best Practices for Direct Mail Marketing

Sales and Marketing Blue Frog Team Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

Read More

Print Marketing in the Digital World

Commercial Printing Blue Frog Team Jun 10, 2017 2 min. read

There are currently three zettabytes of digital content out in the world right now. For your reference, a zettabyte is a trillion gigabytes of data. Marketers are tirelessly working to compete with ...

Read More

The Resurgence of Print: Airbnbmag

Commercial Printing Blue Frog Team May 24, 2017 3 min. read

It's Alive! The EKG flatlines. The doctor peers at the clock to note the time of death, then—just before the end—a soft beep sounds from the machine. Print is not dead!

Read More

Printing for Dummies: Types of Binding

Commercial Printing Diane Campbell May 22, 2017 3 min. read

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but ...

Read More

What Is Variable Data Printing?

Commercial Printing Diane Campbell May 15, 2017 3 min. read

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a ...

Read More

Digital vs Offset Printing

Commercial Printing Blue Frog Team Apr 16, 2017 3 min. read

If you’re not a print-savvy individual (most of us aren’t), you may not even know what offset printing is, let alone how it differs from digital printing. It’s important to understand a little bit ...

Read More

5 Questions to Ask Before Ordering Print Materials

Commercial Printing Diane Campbell Apr 14, 2017 3 min. read

When you begin looking for a way to get out printed marketing materials for your business, you’ll find a wide range of choices, from DIY solutions to online ordering to professional custom design. ...

Read More

6 Print Materials You Never Knew You Needed

Commercial Printing Blue Frog Team Apr 7, 2017 2 min. read

In this day and age, it’s hard to believe that physical marketing materials still pack a punch compared to their digital, screen-native counterparts, but if marketers have learned anything, it’s that ...

Read More

What Can a Company Catalog Do for Your Business?

Commercial Printing Tyler Scott Apr 3, 2017 2 min. read

Do you remember back in the day when you would flip through holiday catalogs of your favorite stores and brands looking for the best gifts to buy or ask for? Using a printed catalog is a great way to ...

Read More

Understanding Commercial Printing Terms

Commercial Printing Diane Campbell Mar 22, 2017 3 min. read

Placing your first commercial print order can seem overwhelming. As in many technical fields, print seems to have a language all its own. Here are the basics you should know to make ordering your ...

Read More

How to Get the Best Quality & Turn Times on Your Print Projects

Commercial Printing Diane Campbell Feb 20, 2017 3 min. read

When you want printed materials for your business, quality and turn time are top priorities. To ensure that you have print materials that convey the professional image you want for your brand when ...

Read More

Small Business: Create Direct Mail That Captures Attention

Commercial Printing Tyler Scott Jan 6, 2017 3 min. read

Direct mail continues to be one of the most powerful ways to reach potential customers. Although social media has revolutionized marketing over the last decade or so, direct mail continues to be ...

Read More
1 2