Inbound Marketing Blog

Print Management, Business Marketing

Tyler Scott

May 15, 2015

2 minute read

How Booklet Printing Can Grow Your Small Business

Small businesses have a tough time getting in front of their target market and marketing to those people cost effectively. Small businesses are always looking for ways to attract leads to their brand and convert them into customers. Booklets can teach potential customers all about a small business in one marketing piece. Let's take a dive into five reasons your small business should take advantage of booklet printing.

Small-business-Booklet-Printing

Reason #1. Booklets sell your brand.

Booklets have the space to display products and services as well as tell the story behind your brand. The more you educate your potential customers on who you are and the type of people you serve, the more readers will be able to envision themselves doing business with you. Booklet content should be powerful, conveying enough information to be engaging but not so much as to overwhelm.

Reason #2. Booklets establish credibility.

Booklets allow you to display your expertise. You can create booklets that educate people about your industry, which will help to establish your credibility and authority. When customers trust your advice, they will also trust your product and service recommendations. 

Reason #3. Booklets can showcase your ability to solve problems.

Booklets are excellent vehicles for showcasing customer case studies and testimonials. When prospects see how you’ve helped others solve the same problems they’re having – and they see the third-party validation of your brand – they will be more inclined to do business with you. They will know that you can help them achieve their goals and solve their problems.

Reason #4. Booklets can market ALL your products and services.

Booklets have enough space to display anything you want. You can include detailed information about your offerings, focused advertising pages, and follow-up opportunities such as newsletter subscriptions, app downloads, and your website address. The power of booklets lies in their potential to connect with customers and earn their trust. The goal of a well-pieced booklet is to inspire readers to begin a conversation with you after reading your booklet.

Reason #5. Booklets are tangible and appealing.

Consumers are constantly being marketed to. With so many digital marketing tools, people attempt to block advertisements out all day. Booklets are different; they are tangible and allow people to educate themselves about your company at their convenience. In some cases, booklets can even serve as long-term references that customers consult again and again, each time absorbing your marketing messages.

 

Small businesses need to focus on growing their brands in order to attract the kinds of loyal customer bases that fuel sustainable growth. Booklets are perfect for that purpose. Is it time for your business to leap over the competition? Contact us today!

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Written by Tyler Scott

I’m a sports fanatic. I try to attend as many Iowa State football and basketball games as I possibly can as well as Minnesota Wild games whenever I’m not playing hockey myself. My favorite part about working at Blue Frog is getting to work alongside other fun and career-driven employees. It’s fun to be part of a growing business, too!