So, what does an inbound marketing plan look like? When utilizing inbound marketing, you must take the whole business into account. A simple way to think of this is to imagine a fitness plan. When a person needs to become healthier, it’s more than just losing weight.
You need to incorporate numerous strategies into your regular routines in order to make a long-term difference. You’ll need to eat healthy, exercise regularly, take vitamin or dietary supplements, and commit long term to your health and wellness. A person cannot do an 8-week fad diet and expect to come out “healthy" at the end of it. In addition to that, as soon as you’re done with your 8 weeks, week 9 comes around and you put all your weight back on when you return to your old habits.
Inbound marketing is just like a fitness plan.
Eat a Healthy Diet
Just like eating right is the core part of a diet plan, the core of your company’s online marketing plan is your website. Today, you need a healthy website that’s easy to find, provides valuable information, and lets consumers contact you for help. Your business website is an essential part of your business and marketing strategy. Some would say it’s as important as a sales person!
To stay healthy and strong, your brand needs exercise; make it a regular habit to publish informational and educational content in the form of blog articles, new website pages, updated images, and videos. Boost your efforts by sharing these regular publications on social media platforms and drive traffic using advertising.
While social media and advertising are important parts of a larger marketing strategy, a business should not put all of the weight of their marketing on only a supplement. A business does not make long-term gains by publishing to social media or paying for ads. While these supplementary activities can be a great way to temporarily drive traffic, their primary benefit is their ability to give the other efforts you're making an added boost.
Make a Long-Term Commitment
The last point of this analogy is time. Just like changing your lifestyle to become healthier takes an ongoing commitment, so does growing your business’ online presence. Incorporating inbound marketing into your business plans can yield lasting results, but be prepared to keep at it over the long haul. When you do, you create long-term gains that won't easily fade away.
To learn more about how inbound marketing is like a fitness plan, download our free ebook!