Inbound marketing is a philosophy that operates on the belief that consumers’ buying habits have evolved over time. Today’s buyers are researching and seeking information to solve their problems primarily through online sources. The goal of inbound is to attract these buyers in a non-intrusive, helpful manner in which the seller becomes a trusted guide through the buyer’s journey.
All agencies are not created equally. Inbound marketing has evolved significantly over the years, and many agencies have not kept pace with this changing environment. Partnering with an agency that understands today’s best practices is critical to your success.