Inbound Marketing Blog

Social Media

Diane Campbell

Jul 25, 2016

3 minute read

Developing a Content Marketing Strategy: Social Media

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If you've been thinking of developing a content marketing startegy, you're on the right track. Content marketing has the potential to significantly enhance your online presence and brand authority, attracting more visitors to your website and generating more leads and sales for your business.

Social media is not only the simplest place to begin a content marketing strategy; establishing a social media presence will also provide valuable support for all other content marketing efforts that you undertake. Beginning a social media strategy is as simple as setting up free profiles on one or more platforms and posting brief bits of content to engage your audience.

 

Selecting Platforms

Facebook is by far the most widely used platform, but a growing number of social sites are gaining popularity, each with its own audience and format. Consider which of these social media platforms provide the best opportunities for connecting with your audience:

 

Setting Up Profiles

Once you’ve selected platforms and created your accounts, make sure to provide essential information about your business and upload profile and/or cover photos that represent your brand. Each platform has its own focus, format, and audience, so before diving into one that you’re not already familiar with, take some time to get to know how people are using it.

 

Publishing Posts

What should you publish on your social media profiles? The possibilities are nearly endless! Ideally, you should include a mix of posts that directly promote your business and posts that relate to your business but don’t promote it directly, such as links to third-party content your readers will value. Including images will help you capture more attention than text alone. Publish posts that will encourage your audience to engage with your company, whether by commenting, Liking, sharing, or otherwise responding to your content. This will both attract more eyes to your content and create a community around your brand.

 

Content Creation Help

Not every business has time to devote to a well managed content marketing strategy. Blue Frog Marketing provides a broad range of inbound marketing services, including professional writing for all of your content—for your social media profiles, website, blog, eBooks, or any other format you'd like to offer.

I Need Content Creation Help 

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Written by Diane Campbell

I must love school because I’ve spent 23 years as a student and five as a teacher. This job is ideal for me because I get to research, write, and correct other people’s work while learning new things every day.