Inbound Marketing Blog

Inbound Marketing, SEO, HubSpot

Blue Frog Team

May 16, 2014

3 minute read

What is HubSpot?

HubspotBlog 
You may have heard of the word before or seen its logo somewhere online, or maybe you have no idea what I’m talking about when I mention HubSpot. Whatever the case, read on to be informed and educated about the world’s #1 marketing platform. It might be just the thing your business needs right now.

 

What exactly is HubSpot? 

The definition coming directly from the horse’s mouth is “an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.” Consumers are becoming more in control of what they see and hear in regards to marketing and advertisements. Traditional marketing techniques are no longer working or relevant in today’s world. According to HubSpot, there are 200 million numbers on the do not call list, 44% of direct mail that never gets opened, and 86% of TV watchers who skip commercials. People consider these forms of communication interruptive and sometimes even intrusive.

HubSpot helps you attract customers who are initially interested in what your business has to offer instead of going out and throwing information in their faces, attempting to persuade them to bring business your way. HubSpot helps you use your most effective marketing tool, your website, in the most effective way. Take your website to the next level through optimizing for search engines so that you will get as many consumers to your page as possible. You will be able to keep viewers engaged with landing pages, calls to action, blogs, and social media posts.

Their Strategy

HubSpot software includes all of the necessary elements to do inbound marketing effectively in three steps. The first step is to attract customers by providing content that answers people’s questions. Some ways to do this are through eBooks, social media, blogging and videos, optimizing each for search engines. Step two is to convert the traffic that is flowing to your site into leads with powerful offers. Landing pages can promote services and display important information. Calls to action will then point serious prospects in the right direction to turn them into serious customers. Step three is to delight your customers by taking the information they give you and, in turn, providing them with help and information they can use.

Their Story

HubSpot was founded (in 2006) on a mission to make the world more inbound, one business transformation after another. With over 675 employees around the world, the mutual goal is to “solve for the customer.” The company was started in the first place due to the observation that the world has changed; the way people shop, buy, and share experiences have changed and organizations have not kept up, says Dharmesh Shah, CEO and Founder of HubSpot. Brian Halligan (other CEO and Founder) explains how he and Dharmesh pulled together all of the tools needed for people to transition into inbound marketing. They currently have over 11,000 customers from 70 countries worldwide. 

What is the ROI of using HubSpot?

An MBA student did a research study in order to determine the return on investment while using HubSpot’s software. The report includes the following:

  • Customers reached 3.51 times more visitors per month within 1 year.
  • Customers reached 6.12 times more leads per month within 1 year.
  • 69% of customers saw an increase in sales revenue, 74% of which experienced this increase within 7 months of using HubSpot.

What makes it better than other (free) tools or software?

Many people question the effectiveness of HubSpot and ask why they can’t just use HootSuite, Google Analytics, and WordPress for free. Why pay? The answer is you’re going to get better results, integration, and time savings that you can’t get from those other free sources. SEO and blogging tools work together in HubSpot to help you pull traffic into your site. Contact management and email marketing tools work cohesively to segment and send messages to leads. HubSpot has multiple tools working together for you to make marketing faster, easier, and most importantly, more effective.

Better Results: Findings from OverGo Studio

  • HubSpot customers, on average, see a 590% growth in organic search engine traffic over a 12-month period. Non-HubSpot customers generally see a 170% growth.
  • For B2B businesses, HubSpot customers saw 125% more leads than non-HubSpot customers.

 

Interested in HubSpot?

HubSpot saves you time by having marketing activities, education, and support all in one place that is easy and ready to access at any time. You can market your business on a clean, user-friendly interface. This is just a brief snippet of all that HubSpot has to offer. Blue Frog is proud to be a Hubspot partner and we are eager to bring the power of inbound marketing to Des Moines, Denver, and beyond!

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Written by Blue Frog Team

The Blue Frog team consists of some of the most experienced, certified inbound marketers in the business, including web developers, strategists, digital ad specialists, content experts, videographers, and graphic designers.