Studies have shown that 4 out of 5 marketers say that social media is important for their business. Most if not all plan on increasing their use of YouTube, Facebook, Twitter, blogs and LinkedIn. How does a social media strategy fit into your marketing plans? Without a sound strategy, chances are you will lose sight of your goals and your end result will be much less than you were hoping for.
- Your primary reason to be engaged in social media is to build and strengthen relationships with your customers and stakeholders.
- Don't get involved with social media just because everyone else is doing it, social media must be the right fit for your communication strategy.
- Social media is a long-term commitment that you must stay dedicated to.