LinkedIn is social media for business. It is the largest professional social network online today boasting over 135 million users and unlike facebook, has a target audience made up of primarily of business professionals. If you are a b2b company, it is important that you have a powerful presence on LinkedIn. If not, you are missing out on valuable opportunities to connect and grow your business.
1. Include your full name and image- List your first and last name so people can find you. Only listing the first initial of your last name can make it hard for prospective clients to find you. Uploading an image will increase the odds of your profile being viewed, just make sure it is a professional image!