Inbound Marketing Blog

Why Should I Incorporate Video into My Inbound Marketing Strategy?

Posted by Mikayla Wilson on Aug 15, 2017 11:01:00 AM

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Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.

Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.

 

6 Reasons to Start Using Video

Raise Brand Awareness

According to the CMO Council, 65% of senior marketing executives believe that visual assets, like video, are key to communicating their brand story online. Use video to showcase who you are and your company culture.


Tell a Story

Storytelling is essential to content creation, and there is no better medium than video for telling a story. Solve a viewer’s problem and walk them through the path to success using video.


Educate Your Users

Video allows someone to understand a concept in just a few blinks of an eye. Use video to describe your products and services to users. Create a testimonial video, and share why someone should work with you.


Engage Your Audience

Video demands more consumer attention than any other mediumThere are currently three zettabytes of digital content in the world right now, and marketers are tirelessly working to compete with the frenzy of content in order to connect with users. Use video to stand out and leave a memorable impression.


Convert Viewers

Video on landing pages produces 80% more conversions than landing pages without video, and the play button is one of the most compelling CTAs. Use video to generate more leads.


Optimize for Search

Use video in your content marketing efforts to improve your SEO and increase web traffic. According to Aberdeen, companies that incorporate video into their marketing efforts see 41% more traffic.
 

Don’t limit content creation for your inbound marketing strategy to blogging and ebooks. Break free from the marketing humdrum, and use video to attract, convert, and delight your users in a truly effective way.

 

Get Started Today!

If you're ready to start incorporating video into your marketing strategy but need help developing video content, schedule a consultation with one of Blue Frog Marketing’s videographers by clicking below.

Blue Frog is an inbound marketing firm with offices located in Denver, CO, Des Moines, IA, and Huron, OH. If you don't live in any of these locations, don't worry. We work with businesses all across the nation. Contact us today!

 

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Topics: Inbound Marketing, Video Marketing